Shenzhen Jame Technology Corp.Ltd(300868) : summary of 2021 Annual Report

Shenzhen Jame Technology Corp.Ltd(300868) 2021 annual report summary

Securities code: Shenzhen Jame Technology Corp.Ltd(300868) securities abbreviation: Shenzhen Jame Technology Corp.Ltd(300868) Announcement No.: 2022029 Shenzhen Jame Technology Corp.Ltd(300868) 2021 annual report summary I. important tips the summary of this annual report comes from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. In addition to the following directors, other directors attended the meeting of the board of directors to consider the annual report in person

Name of director not present in person position of director not present in person reason for not attending the meeting name of the entrusted person

The audit opinion of Daxin Certified Public Accountants (special general partnership) on the company’s financial report this year is: standard unqualified opinion. Changes of accounting firm during the reporting period: the accounting firm of the company was changed from Daxin accounting firm (special general partnership) this year. Tips of non-standard audit opinions □ applicable √ not applicable when the company is listed and is not profitable at present □ applicable √ not applicable to the profit distribution plan of ordinary shares or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors □ applicable √ not applicable. The company plans not to distribute cash dividends, bonus shares or convert accumulation fund into share capital. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable □ not applicable II. Basic information of the company 1. Company profile

Stock abbreviation Shenzhen Jame Technology Corp.Ltd(300868) stock code Shenzhen Jame Technology Corp.Ltd(300868)

Shenzhen Stock Exchange

Contact person and contact information secretary of the board of directors securities affairs representative

Name: Zhou Bo, Zhang Yuhan

Office address: Huide University, North Station community, Minzhi street, Longhua District, Shenzhen 4201, building 1, building 4201, Huide building, North Station community, Minzhi street, Longhua District, Shenzhen

Fax: 075536993152

Tel: 075533 Shenzhen Jame Technology Corp.Ltd(300868)

E-mail [email protected]. [email protected].

2. Introduction to main business or products during the reporting period

The company is a high-tech enterprise focusing on the R & D, design, production and sales of mobile intelligent terminal protection accessories. Since its establishment in 2006, the company has always focused on deeply cultivating subdivided industries. After years of precipitation, the company has accumulated rich experience in product R & D and design, high-precision mold development, injection molding production automation, quality system standardization and so on. The company has also formed a multi-dimensional key customer structure with global well-known mobile intelligent terminal equipment manufacturers, leading brands in subdivided industries and global chain stores. In recent years, the company has made use of the experience accumulated by focusing on the deep cultivation of subdivided industries for many years and its sharp sense of smell and rapid response ability to the market demand of subdivided industries. Adhering to the business philosophy of “unity, technology, focus and fashion”, the company has carefully created its own brand with fashion and scientific and technological connotation, positioned the medium and high-end market, and launched a series of fashionable and high-quality mobile intelligent terminal protection products. The best-selling products include mobile phone protective shell Flat protective case, wearable device protective case, watch strap and other products.

Shenzhen Jame Technology Corp.Ltd(300868) 2021 annual report summary 1. ODM / OEM direct selling mode

Under the ODM / OEM direct selling mode, the company conducts product research and development according to the customer’s entrusted demand, organizes production according to the customer’s order, and then sells it directly to ODM / OEM customers. Under this mode, the inventory turnover speed is fast and the capital occupation is less. The company can focus on product quality improvement and production process improvement. In the future, ODM / OEM sales will still be an important source of revenue for the company.

The general business process of ODM / OEM direct selling mode is: after the company negotiates the cooperation intention with customers with large purchase amount, such customers will investigate the company, including: ① reviewing the company’s business qualification; ② On site inspection of the company’s production capacity, R & D technology level, management level, quality control, environmental protection, etc. After the customer’s inspection and comprehensive evaluation of the company are qualified, the company shall be included in its list of qualified suppliers, the supplier code shall be issued to the company, and a framework agreement shall be signed to agree on the quality, packaging, delivery time, pricing principle and payment cycle of the goods. The specific transaction price shall be implemented according to the subsequent orders. 2. Private brand sales model

The company’s own brand mainly adopts the distribution mode. By concentrating advantageous resources and energy to do a good job in sales management and sales support, with the help of the deep network advantages of dealers, the company quickly establishes a wide coverage and well-established marketing service network, always pays attention to product sales flow, users and other data, implements [refined operation, realizes rapid response to market changes, and quickly occupies and expands market share.

The company’s own brand distribution mode is divided into purchase and sales and commission sales.

Purchase and sale mode, i.e. buyout sales. The company signed a framework agreement with customers to agree on the quality, packaging, delivery date, pricing principle and payment cycle of goods, and the specific transaction price shall be implemented in accordance with the subsequent orders. When the company delivers products to customers, the corresponding risks and rewards have been transferred to each other.

Consignment mode, namely consignment mode. The company signed a framework agreement with customers to agree on the quality, packaging, delivery time, pricing principle and payment cycle of goods. When the company delivers products to customers, the corresponding risks and rewards are not transferred to the other party. The company regularly reconciliates with customers to confirm revenue.

(II) main performance drivers

During the reporting period, the company achieved an operating revenue of 71499383544 yuan, and the company’s business structure was stable, consisting of ODM / OEM business and private brand business. Among them, ODM / OEM business has formed a multi-dimensional large customer structure. Its service objects include well-known terminal manufacturers, large chain stores and fashion brands at home and abroad. With various product types and skilled production technology, it has formed an efficient, good and stable cooperation relationship with customers. During the reporting period, ODM / OEM business revenue was 46635676644 yuan, accounting for 65.14% of operating revenue and 65.76% of the same period last year; With excellent product quality and fashionable product design, the company’s own brand has gradually formed a good brand awareness and brand effect in foreign markets.

Since 2020, the company’s own brand has begun to operate in the Chinese market, with the Chinese name “decisive color”. During the reporting period, the company increased investment in its own brands, steadily and orderly expanded the Chinese market, and achieved certain results. During the reporting period, the company’s own brand business realized a revenue of 24863706900 yuan. The company’s private brand business revenue accounted for 34.77% of the company’s revenue, compared with 34.23% in the same period last year.

During the reporting period, the main factors affecting the company’s performance:

1. The downstream industry pattern has changed.

During the reporting period, although the shipments in the global smartphone market and tablet computer market increased year-on-year, due to the external environment such as chip market supply, global epidemic, logistics problems and exchange rate, the competition pattern of mobile intelligent terminal products industry has changed, and the business of some important customers of the company has been affected, As a result, the company’s annual sales revenue decreased, resulting in a decline in profits. The company actively responded to the changes in downstream industries, promoted the optimization of customer structure, and continuously strengthened the development of new markets and customers on the basis of maintaining the original market and customers. At the same time, the company increased its investment in its own brand business, enriched its business structure and improved its ability to respond to the changes in market pattern.

2. The price of raw materials has risen.

During the reporting period, affected by the rise in the price of upstream raw materials in the industry, the purchase cost of the company’s main materials increased to varying degrees, resulting in an increase in business cost and a decline in the company’s gross profit. (material data support is needed)

3. Strategic investment of raised investment projects.

During the reporting period, The company firmly implements the established strategy, continues to take expanding OEM / ODM business and strengthening its own brand as the strategic core of two wheel drive, and continuously strengthens its investment in technology R & D and its own brand. With the “technology R & D center construction project” and “brand construction and marketing network upgrading project” The company’s strategic investment increased, and the company’s R & D expenses, sales expenses and management expenses increased significantly, which had a certain impact on the performance during the reporting period. However, with the steady progress of fund-raising projects, the company’s core competitiveness will be further improved, laying a solid foundation for the sustainable development of the company’s business in the future.

4. Exchange rate fluctuations have an impact on operating performance.

During the reporting period, the operating income of the company’s export business reached 44594341458 yuan, accounting for 62.37% of the operating income. The company’s export was mainly settled in US dollars, and the fluctuation of RMB exchange rate had an impact on the company’s operating performance. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no

Unit: Yuan

By the end of 2021, by the end of 2020, by the end of 2019 compared with the end of last year

reduce

Total assets 2281416889 San Bian Science & Technology Co.Ltd(002112) 1 Nanjing Public Utilities Development Co.Ltd(000421) 5 8.02% 74057773961

Net assets attributable to shareholders of listed companies 176739038191180174174747 – 1.91% 50715991221

Shenzhen Jame Technology Corp.Ltd(300868) 2021 annual report summary

20212020 year-on-year increase or decrease 2019

Operating income 7149938354485470811632 – 16.35% 82934293725

Net profit attributable to shareholders of listed companies 264201599510637072408 – 75.16% 13116282495

Net profit attributable to shareholders of listed companies after deducting non recurring profit and loss of -7498107518981289844 -108.35% 13433990439

Net cash flow from operating activities 178968614099 China Fangda Group Co.Ltd(000055) 92 – 81.92% 16297247944

Basic earnings per share (yuan / share) 0.2064 0.9972 -79.30% 1.3663

Diluted earnings per share (yuan / share) 0.2064 0.9972 – 79.30% 1.3663

Weighted average return on net assets: 1.47%, 11.12% – 9.65%, 28.92%

(2) Main accounting data by quarter

Unit: Yuan

First quarter second quarter third quarter fourth quarter

Operating income 1574347

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