The online sales of JD food and beverage industry decreased, and the decline of grain, oil and seasoning was small
According to magic mirror data, the online sales of JD food and beverage industry in March 2022 was 4.3 billion yuan, a year-on-year decrease of 13.5%; Among them, the sales volume decreased by 13.8% year-on-year to 80 million pieces, and the average price of goods increased by 0.4% year-on-year to 56.4 yuan. The decrease in sales was mainly caused by the decline in sales. In terms of molecular industries, grain and oil seasoning decreased slightly, with a year-on-year decrease of 2.6%. Other sub industries: beverage preparation, snack food, local specialties, imported food, tea, festival food / gift certificate, with a year-on-year growth of -8.1%, -10.3%, -11.6%, -14.3%, -26.7% and-66.4% respectively.
Snack food: online sales fell, while chocolate grew rapidly
According to magic mirror data, in March 2022, the online sales of Alibaba’s leisure food industry reached 5.47 billion yuan, a year-on-year decrease of 20.5%. In terms of split volume and price, the sales volume decreased by 28.2% year-on-year, the average sales price decreased by 10.7% year-on-year, and both volume and price fell. In terms of molecular industries, the sales of chocolate in the sub industry increased the fastest in March 2022, with a year-on-year increase of 49.6% The decline in sales of Three Squirrels Inc(300783) , baicaowei and Bestore Co.Ltd(603719) was mainly caused by the decline in sales. CR3 of the snack food industry increased by 1.6pct to 13.1% month on month, and the industry concentration increased.
Beverage preparation: the online sales of the industry declined, and the growth of flavored dairy products was fast
In March 2022, the online sales of Alibaba dairy industry reached 1.18 billion yuan, a year-on-year decrease of 12.6%. Among them, the sales volume decreased by 34.5% year-on-year, and the average sales price increased by 33.3% year-on-year. The decline of the industry was mainly caused by the decrease of sales volume. In terms of seasoning industry, the year-on-year growth rate was 84.84% in February 2023, the fastest in dairy industry; The growth rate of pure milk was the second, with a year-on-year increase of 10.0%. From the leading performance, the sales of Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) were + 23.4%, + 0.2%, – 24.8% year-on-year respectively. The volume and price of Mengniu Dairy and Inner Mongolia Yili Industrial Group Co.Ltd(600887) increased, and the volume and price of Bright Dairy & Food Co.Ltd(600597) decreased. In terms of market share, the market share of Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) increased from + 0.2, + 0.2, + 0.1pct to 22.6%, 22.0% and 3.4% respectively year-on-year. CR3 of dairy industry increased by 0.5pct to 48.0%, and the industry concentration increased.
Beverage preparation: the sales volume of oat industry declined and the industry concentration increased
In March 2022, the online sales of Ali’s brewing cereal industry reached 200 million yuan, a year-on-year decrease of 46.1%. In terms of split volume and price, the sales volume decreased by 40.8% year-on-year, the average price decreased by 9.0% year-on-year, and both volume and price fell. In March 2022, the sales volume of Quaker reached 27.764 million yuan, a year-on-year decrease of 12.9%, of which the sales volume decreased by 22.4% and the average price increased by 12.3% year-on-year Guilin Seamild Foods Co.Ltd(002956) sales reached 14.055 million yuan, a year-on-year decrease of 10.6%, including a year-on-year decrease of 10.0% in sales and 0.7% in average price; The sales volume of ozak reached 13.267 million yuan, a year-on-year decrease of 58.6%, of which the sales volume decreased by 19.7% and the average price decreased by 48.4% year-on-year. Among them, the decline of sales of Quaker and grain mill was caused by the decline of sales volume, and the decline of sales volume of Guilin Seamild Foods Co.Ltd(002956) , Wang satin and ozak was caused by the decline of sales volume and average price. Cr5 of oat industry increased by 1.0pct to 33.4% year-on-year, and the industry concentration increased slightly.
Risk tips: macroeconomic fluctuation risk, consumption recovery lower than expected risk, raw material price fluctuation.
