Industry observation of digital collections this week: China’s market norms have been strengthened to promote the sound development of the industry

For the interpretation of the latest policies on digital collections, we believe that China’s digital collections will become bigger and stronger in the future, and will not give full play to their financial attributes. At present, the construction progress of national chain and other infrastructure is normal. In particular, all parties involved in the original digital collection line are still promoting their own business. The future direction of digital collections is to enable the real economy and the original industries. At present, some of China’s more than 100 platforms trying to hit the edge will be rectified, and the competition situation of China’s platforms will likely get rid of the situation of the hundred regiments war and enter the oligarchy situation to a certain extent. The policy environment faced by enterprises that rely on digital collections for cultural promotion, cultural dissemination and business empowerment has not changed in direction.

Compared with the previous week, the issuance amount of digital collections on the whole platform this week increased slightly. The average daily issuance amount of the whole platform on weekdays this week was 10.295 million yuan, up 7.00% from last week; The average daily issuance of the whole platform during holidays was 3.821 million yuan, down 10.63% from last week.

The total issuance of cultural tourism digital collections this week increased significantly compared with last week, with an increase of 33.45%. This week, the average daily issuance of digital collections of cultural tourism on working days was 3.1778 million yuan, and last week, the average daily issuance of digital collections of cultural tourism on working days was 2.573 million yuan, an increase of 23.51% over last week.

In terms of the number of cultural tourism digital collections issued, the working days of this week picked up compared with last week, with an increase of 10.36%. On average, 71000 pieces of cultural tourism digital collections were released every day on weekdays this week, up from last week.

In terms of the number of scenic spots participating in cultural and tourism digital collections, the working days of this week also showed a basically flat trend compared with last week. On average, 13 scenic spots participated in the issuance of cultural and tourism digital collections every day this week, and 12.3 scenic spots participated in the issuance of cultural and tourism digital collections every day last week, an increase of 5.41%.

In terms of overseas digital collection market, the trading volume of overseas whole platform this week decreased compared with that of last week, but the trading volume showed an upward trend after falling during the week. The average trading volume this Sunday was US $221 million, compared with us $343 million last Sunday, a decrease of 35.56%; During the week, the average daily trading volume will drop from 280 million yuan to about 209 million yuan.

Compared with last week, there was no significant change in the proportion of classified market value of overseas digital collections, and the fluctuation of classified transaction volume decreased this week, of which the proportion of PFP and collections was about 90%.

From the data of overseas mainstream digital collection trading platforms, the average daily trading volume of opensea, rarible and looksrare decreased significantly this week, of which opensea decreased by 42.53%; Rarible decreased by 33.56%; Looksrare fell 26.05%.

Investment proposals: focus on the cultural tourism resource holders with strong IP attributes. Investment proposals: focus on the cultural tourism resource holders with strong IP attributes. Investment proposals: focus on the cultural tourism resource holders with strong IP attributes: the Caihong Display Devices Co.Ltd(600707) 06 \ ( Hylink Digital Solution Co.Ltd(603825) . SH), Three’S Company Media Group Co.Ltd(605168) ( Three’S Company Media Group Co.Ltd(605168) . Sh), Zhewen Interactive Group Co.Ltd(600986) ( Zhewen Interactive Group Co.Ltd(600986) . SH), Chengdu B-Ray Media Co.Ltd(600880) ( Chengdu B-Ray Media Co.Ltd(600880) . SH), Visual China Group Co.Ltd(000681) ( Visual China Group Co.Ltd(000681) . SZ) Xinhuanetco.Ltd(603888) Xinhuanetco.Ltd(603888) .SH)。

Risk warning: uncertainty of technology development, business model and market demand; Policy fluctuations.

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