Summary of latest views 1.3 top 30 of going to sea: the ranking of head mobile games is stable, and the simulated operation category is listed for the first time. On April 13, sensortower released the ranking list of revenue and downloads of Chinese mobile game products in overseas markets in March 2022. From the perspective of relevant manufacturers of top 30 games in terms of overseas market revenue, the overseas game market revenue ranking of MIHA tour, funplus, Tencent, Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Lilith and Netease still ranks top 6 without change. From the product side, the original God of the top 1 MIHA tour company last month continued to be the top of the list this month, with a slight increase in the average number of sessions and users, and continued to lead the list.. 2. The release of game version number was restarted, and the industrial logic was gradually clarified. The State Press and Publication Administration officially issued the approval letter of domestic network in April, and a total of 45 games obtained the version number. The overall trend of this game approval is still gradually tightened, and the trend of high-quality products in the game industry is obvious. With the reissue of the game version number, the reserved products are expected to enter the normal online rhythm, the manufacturer’s performance will be repaired, the industry will resume growth, and the domestic and foreign markets will work together. The resumption of this edition is not accompanied by further overweight of regulatory policies. During the suspension of edition, relevant departments still give positive comments on the cultural value of high-quality games, actively encourage the game to go to sea, and are expected to further delegate the audit power of the game.
From the perspective of industry configuration, the game industry still has good growth in the long run. It is suggested to pay attention to those with excellent R & D capabilities: Tencent Holdings (0700. HK), netease-s (9999. HK), Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) . SZ), ZuLong Entertainment (9990. HK) and heart company (2400. HK); It is suggested that chizi (99y) and Yucheng (99y) play an increasingly good role in the development of overseas technology and lead the development of overseas technology; In addition, policy dividends are continuously released to promote the high-quality development of cross-border e-commerce. It is suggested to pay attention to Alibaba SW (9988. HK) and sheen (unlisted); At present, some Chinese manufacturers have reached the international leading level in the short video area, and China’s Kwai Fu -W (1024.HK) is recommended.
Risk tips: the risk of intensified market competition, the risk of policy and regulatory environment, the risk of work content review or review, public health risk, etc.
