Jinfa Labi Maternity & Baby Articles Co.Ltd(002762) 2021 annual work report of the board of directors
Jinfa Labi Maternity & Baby Articles Co.Ltd(002762)
Work report of the board of directors in 2021
Dear directors
In 2021, the board of directors of the company performed the duties of the board of directors in strict accordance with the company law, the securities law, the articles of association and other relevant laws and regulations and the relevant systems of the company. With the goal of protecting the rights and interests of all shareholders, the directors of the company earnestly perform their duties, actively and effectively exercise their functions and powers, implement the resolutions of the general meeting of shareholders, and diligently do all the work of the board of directors. Now the work report of the board of directors is as follows:
1、 Meeting of the board of directors in 2021
During the reporting period, the board of directors of the company held 6 meetings, mainly deliberating on periodic reports, investment in the establishment of wholly-owned subsidiaries and other matters. The details are as follows:
1. The 8th meeting of the 4th board of directors was held in the conference room of the company on January 29, 2021. The meeting deliberated and adopted the proposal on signing the general agency agreement and dealer cooperation agreement with the related party mirlele (Shanghai) Food Sales Co., Ltd. and the proposal on increasing the registered capital of the wholly-owned subsidiary to be invested.
2. The 9th meeting of the 4th board of directors was held on site in the company’s conference room on April 1, 2021. The meeting deliberated and adopted the proposal on investing in Hanfei medical beauty and the proposal on participating in the investment in the establishment of medical beauty industry fund.
3. The 10th meeting of the 4th board of directors was held in the company’s conference room on April 28, 2021. The meeting deliberated and adopted the 2020 annual report and summary, the 2020 work report of the board of directors, the 2020 work report of the general manager, the 2020 financial final account report, the 2020 profit distribution plan, the 2020 self-evaluation report on internal control The proposal on the special report on the deposit and use of raised funds in 2020, the proposal on the renewal of the employment of accounting firms, the proposal on the confirmation of related party transactions in 2020 and the prediction of daily related party transactions in 2021, the proposal on the permanent supplement of working capital by raised funds from information construction projects and balance projects, the full text and text of the report for the first quarter of 2021 Proposal on recognizing the loss of changes in the fair value of other non current financial assets in 2020, proposal on convening the 2020 annual general meeting of shareholders, and self inspection form for the implementation of internal control rules in 2020.
4. The 11th meeting of the 4th board of directors was held in the company’s conference room on August 12, 2021
Jinfa Labi Maternity & Baby Articles Co.Ltd(002762) 2021 annual work report of the board of directors
The meeting reviewed and passed the proposal on the full text and summary of the company’s 2021 semi annual report, the proposal on the investment of wholly-owned subsidiaries to establish four subsidiaries, the proposal on the provision for impairment of long-term equity investment, and the proposal on the special report on the deposit and use of raised funds in the half year of 2021.
5. The 12th meeting of the 4th board of directors was held in the conference room of the company on October 28, 2021, and the proposal on the third quarter report of the company in 2021 was deliberated and adopted.
6. The 13th meeting of the 4th board of directors was held in the company’s conference room on December 22, 2021, and the proposal on Guangdong Jinfa Labi Maternity & Baby Articles Co.Ltd(002762) transferring its equity of mirlele dairy (Shanghai) Co., Ltd. was deliberated and adopted.
2、 Corporate governance
During the reporting period, the board of directors of the company standardized the operation of the company in strict accordance with the requirements of relevant laws, regulations and normative documents such as the company law and the securities law, and made business decisions, exercised power and assumed obligations in strict accordance with the provisions of laws, regulations, normative documents and various internal control systems, so as to ensure the standardization of the operation of the company. The company timely fulfilled the obligation of information disclosure, ensured the authenticity, accuracy and integrity of the information disclosure, and there were no false records, misleading statements or major omissions, ensured that all shareholders of the company had equal access to the company’s information, and the corporate governance status met the requirements of normative documents.
3、 Main work plan of the company in 2022
Facing the complex and changeable social environment, economic environment and market environment in the post epidemic era, the company will closely focus on “taking consumers’ demand for products and services as the core”, face change directly, adhere to innovation, optimize supply, and awaken consumers’ inner needs through innovation and services. Continue to promote brand operation, accelerate digital transformation, improve service experience, optimize supply chain management and other core competencies; At the same time, improve our product competitiveness, brand operation ability and core technology ability. Accelerate the expansion of online business, deepen the integration of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and with each other, continuously improve the performance of terminal retail, realize the “more quality growth” of its own brand, and become a respected mother and child consumer goods enterprise.
1. Rapidly improve the company’s existing sales scale and maintain steady growth in performance
Accelerate the new market development of all-round franchise business, strengthen the operation and maintenance of existing stores, promote the digital transformation of store operation, and help franchisees open up new online channels. Optimize the image of the company’s Direct stores, improve the floor efficiency through fine operation, improve the profitability of stores, increase the current market share of Direct stores, and continuously improve the performance of Direct stores. Wholesale business tries to operate the market directly in individual regions, and the company directly supplies the market with combined products; Improve the channel coverage of mother and baby stores and create popular items. The e-commerce business continues to achieve steady growth, improve the online brand image and enhance tmall and jd.com
Jinfa Labi Maternity & Baby Articles Co.Ltd(002762) 2021 annual work report of the board of directors
Sales of such platforms, expand the voice, tiktok sales. Strengthen the construction of product production line, ensure product quality, and launch more high-quality products that can lead the market and penetrate into the minds of consumers.
2. Accelerate the proportion of high net worth customers
Set up a full-time team for user growth, set up member management system and operation system, establish customer model, member label and member stratification. Formulate high net worth customer standards and service processes, and obtain the cognition and recognition of brand high net worth users through “category + emotion”. We will strengthen the promotion and services of pregnant women and newborn products, extend the products and services to the upstream and downstream of the mother and baby industry, and provide more high value-added services for the mother and baby population.
3. Promote refined and digital commodity management
Establish a digital commodity flow management system to realize digital management and digital operation; Establish the “two evaluation and two test” commodity selection and order mode to improve the scientization and accuracy of new product order; Establish and improve the working mechanism of commodity life cycle management to better meet the market demand; Establish and improve the commodity stock age management mechanism at the company level to improve the inventory degradation rate in previous years.
Through the comprehensive application of big data, form the digital and labeled management of customer files and needs, improve the flow operation efficiency and successful conversion rate, and lay the foundation for the improvement of offline drainage and repurchase rate.
4. Accurately implement brand marketing
Increase brand publicity investment in new media channels, expand the influence of the brand in the target population, improve brand awareness and build the company’s brand IP; Cross platform external cooperation, continue to expand brand publicity to off-site platforms and conduct drainage; The tiktok company continues to strengthen event marketing and topic marketing, making full use of new media such as rabbi WeChat official account, subscription number, micro-blog, jowl and Xiaohong book, increasing the number of fans, increasing conversion rate and enhancing loyalty. Maintain VIP members, provide value-added services and improve the repurchase rate.
5. Focus on the development of e-commerce business and continue to maintain rapid growth
In 2022, the company’s e-commerce business will maintain a healthy and rapid development goal. Use new media channels to develop popular categories and carry out precision marketing for specific target groups; At the same time, improve the online business operation ability and big data application ability. First, do a good job in the independent operation and accounting mode of the live broadcasting room and copy its own live broadcasting team; Tiktok, encourage and nurture employees to become a voice master and build up their own master team. Finally, use the member management system to connect Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , manage members scientifically, reach members effectively and maintain interactive links; Revitalize member assets and digital assets, improve the scientific and standardized level of online operation and management, and maintain the sustained and rapid growth of online performance.
6. Improve the company’s talent cultivation mechanism and release talent vitality
Improve the company’s internal training system, make good use of internal and external resources, and provide training support for personnel in key management, technology and R & D positions according to the company’s needs. Optimize job responsibilities, strengthen recruitment investment, formulate and improve the work of each business segment
Jinfa Labi Maternity & Baby Articles Co.Ltd(002762) 2021 annual work report of the board of directors
technological process. Promote the Balanced Scorecard assessment system of all teams, and establish and improve the promotion and elimination mechanism. Establish a management trainee system, pay attention to the cultivation of team echelons, introduce young and excellent talents, improve the company’s talent system, train young cadres, create more opportunities for exchange, learning, training and improvement, and fully release the vitality of talents.
7. Layout new services at the service end and implement the strategy of “product + service + Internet”
Under the guidance of the company’s strategy, according to the layout of the service end in the maternal and infant consumer market, increase the investment in the service end and promote the construction of the service end. In view of the escalating service needs of mother and baby customers, build high-end maternity hospitals, confinement clubs and child care institutions serving eastern Guangdong and radiating Chaoshan area, and open up new business of mother and baby services. Deepen the close linkage with Han Fei Yimei, promote the business cooperation between the management and technical teams of both sides, promote each other, realize mutual drainage, realize resource sharing in member management, marketing, brand construction and other aspects, and make the service end and product end develop in coordination.
Jinfa Labi Maternity & Baby Articles Co.Ltd(002762) board of directors April 14, 2022
