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Consumer service weekly: Tax Exemption on outlying islands is hot during New Year’s day, and the penetration rate of ice and snow tourism and peripheral tourism has increased

Special topic on Tourism: the repeated epidemic has led to a slight decline in the passenger flow on New Year’s day, and the proportion of young people traveling has increased

According to the data of the Ministry of transport, the total number of passengers sent by railways, highways, waterways and civil aviation is expected to be 86.185 million / yoy-18.20%. Among them, the railway sent 21.757 million passengers / yoy-15.1%; 60.69 million passengers / yoy-19.1%; 1.278 million passengers / yoy-1.3%; Civil aviation sent 2.46 million passengers / yoy-26.8%. Ctrip’s new year’s Day holiday travel data report shows that the post-90s and post-00s account for more than half of the new year’s Day travel population this year, with a year-on-year increase of about 10.0pct. The flying pig data shows that the post-90s and post-00s account for more than 70% of the people who Book New Year’s day travel.

Tax exemption: the tax-free sales of Hainan outlying islands during the new year’s Day holiday are about 600 million yuan, and the per capita consumption is nearly 10000 yuan

During the new year’s Day holiday this year, the popularity of duty-free market in Hainan outlying islands continued. Haikou Customs released data on January 4 that the amount of duty-free shopping on outlying islands monitored in the three days of the holiday was 600 million yuan / yoy + 9.7%; 739000 pieces / yoy + 9.74%; Per capita consumption is 9740 yuan / yoy + 12%. Haikong global boutique duty-free city launched a series of marketing activities of “welcoming the Spring Festival and celebrating the anniversary” for the new year’s day, with sales exceeding 16 million yuan on New Year’s day. Zhang Yimei, deputy general manager of HTI duty-free products Co., Ltd., said that the passenger flow increased by 20% – 30% year-on-year during the new year’s day, which is also a holiday with the richest combination of HTI duty-free brands, the richest goods and the largest discount.

Key data: repeated epidemics have put pressure on the demand for long-distance travel, and the penetration rate of ice and snow tourism and peripheral tourism has been increasing

Sichuan Province: the number of visitors to key scenic spots increased by 8.84%, and the ticket revenue increased by 3.84%. Beijing: from January 1 to 3, the number of tourists received by key scenic spots in the city increased by 72.4% year-on-year, and the operating revenue doubled year-on-year. Zhang Jia Jie Tourism Group Co.Ltd(000430) : from January 1 to 2, the city received 40900 tourists, including 2184 tourists / yoy-65.25% in Wulingyuan core scenic spot, 22647 tourists / yoy-61.85% in Tianmen Mountain scenic spot, 3245 tourists / yoy + 108.15% in the Grand Canyon and 419 tourists / yoy + 9.40% in jiutianfenglian. Huangshan Scenic Spot: Huangshan Scenic Spot receives 12984 tourists / yoy + during New Year’s day in 2022. Ctrip data: short distance peripheral travel is the mainstream choice for travel. Nearly 60% of the travel orders in the province, the number of hotel orders increased by more than 70% compared with 2020, the number of people going to hot spring scenic spots increased by 40% year-on-year, and the number of hotel reservations near hot spring resorts accounted for 10%, with a year-on-year increase of 160%. Universal Studios and Disney: where are the platform data? The number of people visiting Beijing Universal Studios on New Year’s Day is 2.6 times that of the previous three days, and the proportion of local tourism is over 70%. The number of people visiting Shanghai in Shanghai is 2 times the number of three days before. Ice and snow Tour: the week before New Year’s day, the booking volume of ice and snow tourism related commodities on New Year’s day increased by 188% month on month; According to the data of donkey mother, the ticket booking volume of ski scenic spots during New Year’s day increased by 75% compared with the same period in 2019.

This week’s view

The epidemic repeatedly brought short-term pressure to the tourism sector and did not change the pattern of long-term shock recovery. It is suggested to pay attention to the tax-free plate ( China Tourism Group Duty Free Corporation Limited(601888) ) and anti cyclical attribute plate ( Beijing Career International Co.Ltd(300662) ) with stable industry pattern and prominent leading barriers, as well as the hotel plate ( Shanghai Jin Jiang International Hotels Co.Ltd(600754) , Btg Hotels (Group) Co.Ltd(600258) ) and scenic spot plate ( Songcheng Performance Development Co.Ltd(300144) , Jiangsu Tianmu Lake Tourism Co.Ltd(603136) ) with clear medium-term recovery logic.

Risk tips

Macroeconomic fluctuation risk; Repeated outbreaks exceed the expected risk; Risk of intensified industry competition; The landing of new projects / products is less than the expected risk; Food safety risks; Risk of major teaching accidents

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