Media industry research weekly: Dachang yuan universe’s underlying hardware accelerates iteration, and the yuan universe index is divided internally

Review of market and sector trends: last week, the media sector index rose 0.84%, the Shanghai Composite Index fell 1.65%, the Shenzhen Component Index fell 3.46%, the gem index fell 6.80%, and the yuan universe index fell 5.26%. The top three sectors Rose: Rastar Group(300043) (+ 30.85%), Three’S Company Media Group Co.Ltd(605168) (+ 17.16%), Citic Press Corporation(300788) (+ 12.86%); The top three sectors fell: Hengxin Shambala Culture Co.Ltd(300081) (- 12.62%), Wuxi Boton Technology Co.Ltd(300031) (- 10.20%), and China stock market news (- 9.05%). The NASDAQ China technology index fell 3.73% last week. The Hang Seng China enterprise index fell 0.06% last week.

One week’s point of view: the industrial meta universe welcomes the east wind of investment, the rapid iteration of VR hardware, and the continuous fermentation of virtual human track. Google acquired 4.6% equity of Huahan technology for us $40 million and will further deepen cooperation in the fields of software and hardware integration platform and industrial yuan universe. Jibang consulting expects that industrial yuan universe will drive the global intelligent manufacturing market to reach US $540 billion in 2025. It is recommended to pay attention to [unity (landing of multiple industrial applications of engine) and NVIDIA (Omniverse platform helps plant simulation)]; Meta will release the new high-end VR headset oculusquest3 in the second half of the year. Quest3 is the first metavr device using miniled panel. Metacambria (high priced equipment) will be unveiled in Q2 of 2022 with miniled screen, with the goal of achieving sales of 3 million units in the first year. Qualcomm and Microsoft announced a new cooperation at the ces2022 conference. The two sides will jointly develop customized chips for energy-efficient lightweight ar glasses and integrate XR developer platforms such as Microsoft mesh and snapdragon spaces. It is recommended to pay attention to manufacturers with hardware layout [Qualcomm, Facebook, Microsoft, Tencent, Huawei, byte, etc.); “Virtual Teng Lijun” landed in 2022 Jiangsu Satellite TV’s new year concert to verify the virtual human track again, Related companies [digital Kingdom (special effects leader, independent research and development of high-level rendering system “mystiquelive”), Bluefocus Intelligent Communications Group Co.Ltd(300058) (released the first digital virtual person “Su Xiaomei”, and will reproduce more virtual people with “cultural symbol” value, Mango Excellent Media Co.Ltd(300413) , Three’S Company Media Group Co.Ltd(605168) , Hengxin Shambala Culture Co.Ltd(300081) in the future, and pay attention to [ Visual China Group Co.Ltd(000681) , Shanghai Yaoji Technology Co.Ltd(002605) , Xinhuanetco.Ltd(603888) in blockchain application]), Document Office [ Zhewen Interactive Group Co.Ltd(600986) , Borui, Chinese media], etc; Shanghai Municipal Commission of economy and information technology has laid out new tracks such as digital economy and yuanuniverse, benefiting state-owned enterprises [ New Guomai Digital Culture Co.Ltd(600640) , Oriental Pearl Group Co.Ltd(600637) ]

Internet antitrust is strong, regulatory policies are tightened, and Tencent’s zhonggai shares continue to fluctuate. The state network information office and other 13 departments jointly issued the measures for network security review. Since February 15, 22, network platform operators with personal information of more than 1 million users must conduct network security review when they are listed abroad; Yang Shuo, Secretary of the Party group of the Beijing Municipal Radio and Television Bureau, said that we should do a good job in the “combined fist” of comprehensive management of culture and entertainment, and comprehensively stop online film and television dramas with the theme of “idol cultivation” and “delay and reform”; Tencent reduced its holdings of “small Tencent in Southeast Asia” sea, pinduoduo fell more than 11%, and station B fell nearly 10%.

Wechat open class was held on January 6, 22. 1) Wechat ecology continues to improve. Enterprise wechat will deepen communication with wechat and fully connect video numbers. 2) In the future, wechat video will focus on Pan knowledge, pan life, pan information and other content, focus on content ecology and provide creator incentives. 3) The daily life of wechat applets exceeded 450 million in 21 years, the number of active applets increased by 41% year-on-year, and the average daily use times increased by 32% year-on-year. In the future, we will accelerate the exploration of real economy and realize tentacle technology. 4) Wechat search has a monthly life of more than 700 million, and will further optimize the user search experience in the future. 5) Wechat payment is open and ecologically connected with more than 10 million large and medium-sized merchants, leveraging 520 billion social consumption. In the future, it is planned to invest more than 10 billion to carry out digital upgrading of small and micro stores.

Key tips: 1) key sub track, financial technology [Dongcai (A-share turnover hit a record high in 21 years)]; Science and technology innovation [millet and Baidu (after December 27th) has been open to all users, intelligent digital human platform, Baidu Intelligent Cloud XL release]] Online recruitment [boss direct employment], marginal improvement of real estate [shell], etc. 2) The game sector, the concept of meta universe, lifts the game sector. This week’s low undervalued companies led the rise [ Rastar Group(300043) , Kunlun Tech Co.Ltd(300418) , Shanghai Yaoji Technology Co.Ltd(002605) , Zhejiang Daily Digital Culture Group Co.Ltd(600633) ]. Focus on the head [Tencent, Netease, mobile games, IgG, chizicheng technology, etc.), China [Panax notoginseng, perfection, G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Zhejiang Century Huatong Group Co.Ltd(002602) (building a legendary meta universe community), Baotong, Caesar, giant (establishing a long-term layout of meta universe games), Fuchun, Yaoji, Huali, Rastar Group(300043) , Kunlun Tech Co.Ltd(300418) , Chinese Universe Publishing And Media Group Co.Ltd(600373) , Shanghai Yaoji Technology Co.Ltd(002605) , Oriental Pearl Group Co.Ltd(600637) ], VR technology [Silk Road, Hengxin, Jiachuang], etc. 3) Generation Z and community maintain high growth and high stickiness. Pay attention to the community [Bili] [xiaohongshu] [Zhihu]; Tide play [bubble Mart] and [chuangmeng, aofei, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) ]; Online music [Netease cloud music], etc. 4) China Kwai Tel and the industrial chain, the electronic business platform [Jingdong (share repurchase authorization increased from $2 billion to $3 billion, 2022 China CCTV Spring Festival Gala exclusive interactive partner, the whole people is divided into 1 billion 500 million red packets and good stuff), the US group, many spells, Ali] and live platform [shake voice, fast hand], industrial chain [ Saturday Co.Ltd(002291) , Yao Ji, gravity], marketing technology [sub tiktok, blue label, vision, Hua Yang] and so on. Byte benefit [ Three’S Company Media Group Co.Ltd(605168) , Zhewen Interactive Group Co.Ltd(600986) ], etc; Wechat ecological e-commerce SaaS [youzan (user in store conversion increased by 19.1%, transaction conversion increased by 12%), wechat alliance].

Risk warning: epidemic impact, economic and political environment risk, stricter supervision, goodwill impairment risk

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