Key investment points
Market review: this week, the performance of the media sector was average, up 0.7%, outperforming the gem by about 7.5 percentage points (the gem index decreased by 6.8%); Outperformed the market by about 3.09 percentage points (CSI 300 fell 2.39%).
Industry segments: (1) the game index outperformed the market: the game index (ci005577) rose 5.11%, up 7.1% relative to the CSI 300 index. (2) The advertising index outperformed the market: the CITIC advertising index (ci005847) rose 1.68%, and the CSI 300 index fell 2.39%. (3) The sports index outperformed the market: the CSI sports index (399804) rose 0.07%, 2.32% higher than the CSI 300 index. (4) A-share education companies underperformed CSI 300 and Hong Kong stock education companies underperformed Hang Seng Index. Underperformed the CSI 300 index by 2.60%. The Hong Kong stock education index (887671) fell 1.78%, underperforming the Hang Seng Index by 1.91%.
Film and television: (1) Beijing Radio, film and Television Bureau: comprehensively stop online film and television dramas with the theme of “delay and change”. Recently, Yang Shuo, director of Beijing Municipal Bureau of radio and television, pointed out at the national conference that it is necessary to “stop all online film and television dramas with the theme of” idol cultivation “and” delay and change “. (2) the 2022” Pingyao film exhibition opens in Beijing “. The Cambodian film white mansion appeared.
Game: (1) China’s first meta universe concept stock Feitian Yundong submits a prospectus. The game distribution platform Feitian Yundong (formerly known as palm Feitian Technology) submitted a prospectus to the Hong Kong stock exchange to be listed on the Hong Kong main board. (2) After the magic tower went online, perfect’s revenue increased by 106%. Perfect World Co.Ltd(002624) with half a month’s revenue, magic tower was ranked No. 8 in the best-selling list of mobile game revenue in China’s app store in December 2021.
Sports: (1) 2021 annual report on sports investment and financing: China’s total amount exceeds 10 billion, and shoes and clothing, fitness and ice and snow are popular. In 2021, there were 87 investment and financing events of Chinese sports related companies, of which 76 disclosed the amount of investment and financing, with a total amount of about RMB 11.255.8 billion. (2) Gu ailing became the spokesman of JD retail brand. On January 4, Jingdong officially announced. Gu Ailing has undoubtedly become the most commercially appealing athlete in the field of ice and snow sports.
Education: (1) the State Press and Publication Administration printed and distributed the development plan for the publishing industry during the 14th Five Year Plan period. The code proposes to strictly regulate the cooperation between publishing units and private institutions, and seriously investigate and deal with the behavior of “buying and selling book numbers”. (2) Ministry of Education: strike hard in winter vacation and conduct illegal training in the name of “domestic service”. The Ministry of education emphasizes that orders and prohibitions should be implemented and that offline discipline training institutions in the stage of compulsory education should be strictly prevented from opening classes in violation of regulations.
Key investment points: it is recommended to pay attention to Mango Excellent Media Co.Ltd(300413) (300413) and Wuhan Ddmc Culture & Sports Co.Ltd(600136) (600136).
Risk tip: media policy tightening risk; Risk of business integration or less than expected; New business development is less than expected risk; The content response is less than the expected risk.
