Digital assets are deeply rooted in the hearts of the people and are one of the most important marginal and investment opportunities in this round of meta universe development. Since 2020, the dau of coinbase, a digital currency trading platform, has achieved rapid growth, with a peak of nearly 10 million in 2021. At the same time, under the background of the epidemic, loose monetary policy was implemented overseas, which promoted the sharp rise in the price of digital money represented by bitcoin. The listing of roblox in U.S. stocks and NVIDIA's marketing and product promotion in virtual human make secondary market investors pay attention to the investment opportunities of metauniverse, especially the right confirmation and trading of digital assets based on blockchain technology. As of January 6, 2022, there were 360000 active traders in opensea, the global encrypted digital collection market, with a daily turnover of up to US $260 million, highlighting the space of the digital asset trading market.
Blockchain constructs the economic system of digital assets in the meta universe, and digital collection trading has become an important 2C application scenario. Most of China's top blockchain companies rely on Technology / financial giants, such as the endorsement of the leading ant chain group. The new force Chang'an chain relies on government support and has strong R & D strength. The ecological alliance is expected to promote its rapid development. Fun chain technology is a typical representative of technology driven independent development. Among all blockchain companies, digital collection trading is one of the common and important application directions. However, unlike foreign public chains based on Ethereum, China's chain is more centralized and more like cloud services. There is no mining mechanism. Therefore, it has low cost and is more suitable for mass content. However, centralized governance does not change the advantages of blockchain technology in rights confirmation, trading and circulation, China's digital collection trading combines the advantages of centralized governance and blockchain ownership.
China's digital collection market has started, and the core is the explosion operation and user penetration. In 2021, based on block chain and NFT technology, China's digital collection platform was launched. Alipay's "whale probe" and Tencent's "magic core" digital collection are typical examples. Visual China Group Co.Ltd(000681) develops the "meta vision" platform based on photographer community 500px. The company has obvious advantages in resources and differentiation at the supply side, and is expected to achieve synergy with the original digital copyright protection business. Effectively expand the ways to realize works. Referring to overseas experience, opensea, the world's largest encrypted digital collection platform, in addition to the user growth brought by the popularity of digital currency transactions, its high richness products, low transaction cost and low entry threshold have continuously improved its market share. The head effect of NFT trading platform is obvious, and the explosion contributes to the main trading volume.
The traditional cultural exchange has the license advantage of digital collection trading and pays attention to transaction flexibility and financial risks. As the digital collection transaction is still in its early stage, the policy supervision is not clear, and the local cultural exchange, which mainly deals in cultural property rights, has natural license advantages, and its subsequent development has a decisive impact on the digital collection industry. Collection trading is also prone to financial risks. Referring to historical experience, the current state has strict supervision on the trading mode of the cultural exchange, the trading interval of investors and the number of equity holders. In the follow-up, while paying attention to the scale elasticity of the digital collection trading market, we also need to be vigilant against financial risks.
Investment suggestions: (1) recommend Visual China Group Co.Ltd(000681) . (2) It is suggested to pay attention to the related subjects of the cultural exchange and NFT: Chengdu B-Ray Media Co.Ltd(600880) , Zhejiang Huamei Holding Co.Ltd(000607) , Zhejiang Daily Digital Culture Group Co.Ltd(600633) , etc. (3) Recommend industry leaders and high-quality targets at the bottom: Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Focus Media Information Technology Co.Ltd(002027) , Mango Excellent Media Co.Ltd(300413) , Guangdong South New Media Co.Ltd(300770) , Shanghai Yaoji Technology Co.Ltd(002605) , Kunlun Tech Co.Ltd(300418) , etc.
Risk tip: metauniverse is still in the early stage of development, and the time required for technology research and development is uncertain; Policy supervision risk; Market systemic risk.
