One week performance review
Last week, the CSI 300 index fell 2.39%, and the Shenwan media index rose 0.70%, outperforming the CSI 300 index by 3.09 percentage points. Among the sub sectors, the television and radio sector performed better, up 3.14%. In terms of individual stocks, Kunlun Tech Co.Ltd(300418) (+ 10.45%), Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) (+ 6.18%) and Bluefocus Intelligent Communications Group Co.Ltd(300058) (+ 6.15%) increased significantly last week; Last week Wuxi Boton Technology Co.Ltd(300031) (- 10.20%) and Beijing Enlight Media Co.Ltd(300251) (- 9.03%) fell significantly.
Industry dynamic data
Mobile Game List Ranking: the related games of listed companies that entered the top 50 of IOS bestseller list this week include: Yinian Xiaoyao ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ), magic tower ( Perfect World Co.Ltd(002624) ), Douluo continent: soul master duel ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ), asking questions ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ), killing Immortals ( Perfect World Co.Ltd(002624) ), Perfect World Co.Ltd(002624) , Perfect World Co.Ltd(002624) ), dream new killing Immortals ( Perfect World Co.Ltd(002624) ) Song of Cloud City ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ) and call me big shopkeeper ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ). “Ask” launched new year’s clothes this week, rising to No. 11 in the best-selling list.
New test mobile games: there will be more than 20 new test games next week, including two games belonging to A-share listed companies, namely oil tycoon ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ) and angel battle ( Kingnet Network Co.Ltd(002517) ).
Investment advice
Internet: this week, ces2022 was held in Las Vegas. During the conference, a number of software and hardware products related to metauniverse were announced, which is expected to consolidate the technical foundation for the future development of metauniverse: in terms of software, Omniverse launched by NVIDIA is an open metauniverse content development engine specially designed for virtual collaboration and real-time simulation, This time NVIDIA announced that it would provide a free version of Omniverse to individual creators and artists around the world and make important updates to the original functions; In terms of hardware, Qualcomm and Microsoft announced to cooperate to develop a customized chip for light ar glasses, which is mainly for consumer and enterprise class meta universe applications; Sony also launched the second generation of PSVR products, and the product configuration is significantly improved compared with the previous generation.
Publication: the open book data released the data of book retail market in 2021. In 2021, the book retail market sold 98.68 billion yuan of code ocean, a year-on-year increase of 1.65%, but still lower than the market scale in 2019. Among them, the channel code ocean scale of physical stores was 21.2 billion yuan, a decrease of 31.09% compared with 2019. The impact of the epidemic continues. In addition, in 2021, the online store channel discount rate further decreased to 5.8%, and the short video e-commerce discount was greater, squeezing the profit space of booksellers. In order to curb the vicious price war, the national press and Publication Administration recently released the development plan for the publishing industry during the 14th Five Year Plan period, which clearly pointed out that it is necessary to strengthen the supervision and management of publication prices, promote book price legislation, effectively stop the vicious “price war” of online and offline publication sales, and create a healthy and orderly market environment. Under the guidance of effective policies, the online book retail ecology may improve in the future.
Risk tips
Stricter supervision, declining industry growth, intensified industry competition and goodwill impairment risk
