Guangzhou Jinyi Media Corporation(002905)
Summary of annual report 2021
April 2021
Securities code: Guangzhou Jinyi Media Corporation(002905) securities abbreviation: Guangzhou Jinyi Media Corporation(002905) announcement No.: 2022004 Guangzhou Jinyi Media Corporation(002905) 2021 annual report summary I. important tips
The summary of this annual report comes from the full text of the annual report. In order to fully understand the company's operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC.
All directors have attended the meeting of the board of directors to consider this report.
Tips on non-standard audit opinions
□ applicable √ not applicable
The profit distribution plan of ordinary shares or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors
□ applicable √ not applicable
The company plans not to distribute cash dividends, bonus shares or increase share capital with provident fund.
Profit distribution plan for preferred shares in the reporting period adopted by the board of directors
□ applicable √ not applicable
2、 Basic information of the company 1. Company profile
Stock abbreviation Guangzhou Jinyi Media Corporation(002905) stock code Guangzhou Jinyi Media Corporation(002905)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Xu binbiao Peng Lina
Office address: No.8, Huacheng Road, Tianhe District, Guangzhou City, Guangdong Province
Room 402 one room 402 one
Fax 0208526213202085262132
Tel: 02087548898
Email ir@ jycnema com. ir@ jycinema. com.
2. Introduction to main business or products in the reporting period (I) main business, main products, uses and business model of the company during the reporting period
The company is a film and television media group with first mover advantage and great development potential in China. Its main business covers cinema distribution, film screening and related derivative business, film and television production investment, and its industry is the film industry.
During the reporting period, the company's main business income mainly came from film projection income, cinema distribution income, sales income, advertising service income and film and television drama income. The main products, their uses and business model are as follows:
1. Film screening
According to the film arrangement plan formulated by Jinyi cinema, the company will arrange the specific screening time and times of the film by itself. At the same time, the cinema will reasonably adjust the screening time and times according to the actual situation and income of the film screening, so as to provide the audience with film screening business and relevant supporting services.
2. Sale of goods
The company piloted the introduction of new cooperative products by setting up a sales department and self-service sales area (such as unmanned supermarket) in cinemas or by means of account sharing or base buyout, so as to provide fixed sales, random sales, market hot sales and film derivatives to the audience, so as to meet the needs of film viewers for consumption and collection.
3. Advertising services
According to the release plan of the film, the cinema will negotiate relevant advertising business with advertising agents, including pre screening advertising, position advertising, etc. Pre screening advertisements include patch advertisements and cinema pre screening advertisements. Positional advertisements are mainly advertisements broadcast or displayed in cinemas by means of LED display screen, light box poster, film ticket, X-frame, KT board, paper sign model, cinema title, etc.
4. Cinema distribution
The company's Jinyi cinema obtains the screening right of the film in the cinema of the cinema within a certain period from the professional distributor and distributes it to the cinema (franchise + direct marketing).
5. Film and television production investment
Relying on cinema resources and professional evaluation, the company directly participates in the investment in film production and distribution; At the same time, by investing in film and television production companies, the business will be extended to the TV drama business sector and the forefront of the film industry chain to increase film and television investment opportunities. (II) operation of the company during the reporting period
In 2021, thanks to the continuous improvement of China's epidemic prevention and control situation, the film market gradually recovered, and the operating revenue increased significantly compared with the previous year. However, compared with 2019 before the epidemic, the overall market is still affected by the supply of films, especially the supply of imported films, and the repeated local epidemics in many places, the company's operating performance is still at a loss. During the reporting period, the company realized an operating income of 136242703966 yuan and a net profit attributable to shareholders of the listed company of -35594938235 yuan. As of the end of the reporting period, the total assets of the company were 530488296312 yuan, and the net assets attributable to the shareholders of the listed company were 51472734178 yuan.
In the face of the double test of the market failure to meet expectations and repeated local epidemics, the company continues to adhere to the business philosophy of "showing film charm and spreading film culture". Under the leadership of the company's board of directors, all management and employees adhere to the working attitude of "one heart, one mind, conscientiousness and a clear conscience", actively forge ahead, meet difficulties and take more measures to innovate and operate, so as to minimize the adverse impact of the epidemic.
During the reporting period, the main work carried out by the company is as follows:
1. Continue to strengthen expansion management, optimize market layout and enhance the reserve of high-quality projects
During the reporting period, the company continued to strengthen cooperation with high-quality property developers, tap the blank of market layout and strengthen the expansion of high-quality projects.
In 2021, according to the expansion strategy established by the board of directors, the company completed the opening of 12 new direct studios. As of December 31, 2021, the cinema line has 441 opened cinemas, including 191 directly operated cinemas and 1355 screens; Join 250 cinemas and 1435 screens. The box office of cinemas reached 18599102 million yuan, an increase of 140.84% over 2020, of which the box office of direct cinemas reached 10399375 million yuan, an increase of 89.04% over 2020; The franchise cinema achieved a box office of 8199727 million yuan and 232767 million film viewers.
2. Integrated marketing mode to promote the growth of members
In the face of the test, in order to seek a breakthrough, the company organized and planned various theme marketing activities by integrating various online and offline marketing channels, carried out diversified operation, increased live broadcasting promotion activities and publicity in the field of different industry cooperation, introduced member traffic of different industry categories, promoted the growth of new members and increased income from open source.
In 2021 tiktok tiktok tiktok, following the trend of the retail business of electricity providers, explored the vibrant ecology and applied nearly 200 stores in China. Every week, through the production of original video and the two-way path of the tickets sold on the live platform, the chattering fans were established, and the self operated canal was connected with the flare and the live broadcast was conducted. The sales of the view cards, movie tickets, sales items, third party rights and membership cards were packaged in various combinations. Enrich members' rights and interests, attract new members and increase membership card income.
At the same time, increase offline business alliance activities. Local cinemas actively contact other commercial brands for different industry alliances according to local conditions, combine their respective member rights and interests, drain each other, enrich member experience, and increase the number of members and the number of cinemas. In addition, we will strengthen the level difference of members, improve the member experience, and increase the utilization rate of our own channel users.
3. Upgrade the brand image and strengthen the layout of characteristic cinemas
The company has always paid attention to the forging of brand muscles and bones. In 2021, the company will strengthen the brand image, re create the brand image of "vitality, innovation and style", give priority to the upgrading of key cinemas, and gradually transform other cinemas. During the reporting period, all newly opened cinemas used brand-new brand logos, and the company completed the upgrading and transformation of brand logos of four key cinemas.
At the same time, the company continues to be committed to providing customers with more high-end and differentiated service experience, and continues to strengthen the layout of characteristic theme cinemas, such as bed hall, couple hall, massage hall, children's cinema, Theater Hall and other multi-functional cinemas, in order to break the thinking of traditional cinemas, carry out business innovation, enrich the audience's choice of viewing methods, and create a one-stop experience of viewing and entertainment. During the reporting period, the company launched IMAX, bed hall and other reduction activities with different amounts to cardmembers / registered members, and used different viewing effects of characteristic hall to enrich members' viewing experience and strengthen members' impression of the company. As of December 31, 2021, the company has 21 bed halls, 7 lovers halls, 31 children's cinemas, 52 IMAX halls, 3 Luxe halls, 7 city halls, 1 thx certification hall, 12 4D halls and 1 Theater Hall.
4. Upgrade the traditional sales business and increase the sales revenue
In order to improve the sales revenue, the company continued to upgrade and innovate the traditional sales business, with remarkable results. Spp (average sales consumption of a single audience) has achieved positive growth for many months, as follows:
(1) The company has diversified and upgraded the products sold, strengthened the cooperation with well-known drinks, and jointly launched high-quality fruit juice drinks, milk tea hot drinks and freshly ground coffee with Jinyi characteristics to enrich the beverage choices of the audience; Jointly develop popcorn Taurus products with popcorn suppliers. Colorful popcorn has developed 7 flavors, bringing extraordinary visual and taste experience to the audience; Keep up with hot sales and launch hot derivatives activities in due time.
(2) The company upgraded and innovated the consumption scenes and product packaging in the retail area, and brought new audio-visual food feast to customers and improved the consumption experience of the audience by re positioning the product packaging and packaging combination of different flavors of food. In 2021, we independently developed the "love film and television handbag" to replace the conventional popcorn drum packaging materials, and improve customers' popcorn consumption experience and popcorn purchase rate through the fashionable and lovely handbag shape. (3) Combine film culture + animation trend culture + entertainment consumption scenes to create a new emotional and social space in cinemas. During the reporting period, the national excellent asset outlets were selected to build the sales space of the theme scene of "film + animation", and jointly opened the yoooshop derivatives manual store. The first store opened on August 1, 2021. As of December 31, 2021, a total of 8 stores had been opened in Shenzhen, Shanghai, Suzhou, Fuzhou, Chengdu, Nanjing and other places. Through the opening layout of Beijing, Shanghai, Guangzhou and Shenzhen yoooshop and the periodic holding of the national Jinyi cinema film and animation surrounding derivative activities promotion Festival, the per capita consumption of people was driven.
5. Improve the intelligence and automation level of advertising business and standardize advertising release
In order to increase advertising revenue, the company strengthens its own resource integration, creates its own advertising and publicity business platform, and attracts advertisers with scale advantages. The goal of 2021 is to improve the advertising management level by standardizing and automating the advertising publishing experience.
6. Make use of terminal advantages, continue to focus on film and television investment opportunities and expand profit growth opportunities
During the reporting period, the company continued to make efforts to expand the investment and distribution business of film and television production. As of December 31, 2021, the company had invested in and released a total of five films: Wuhan day and night, Chinatown detective 3, the Pig Man movie dinosaur diary, the city of terracotta figures and your love song. Among them, Chinatown detective 3 in the Spring Festival achieved a box office of 4.523 billion.
7. Continue to take many measures to reduce costs and increase efficiency, so as to accumulate stamina for the sustainable development of the company
The company continues to deepen comprehensive budget management and focus on budget implementation. In the face of repeated local epidemics in many places, the company reasonably allocates resources, controls expenses and promotes cost reduction and efficiency increase. In 2021, the company attached importance to the optimization of cooperation conditions with new owners and suppliers, especially the materialization of conditions in case of major public health and other force majeure events, and continued to strengthen rent reduction and exemption negotiations with cooperative owners and suppliers to reduce corresponding costs; At the same time, continuously optimize the project construction scheme, reduce the procurement cost and effectively control the project construction cost.
8. Strengthen performance management and promote performance improvement
In 2021, in order to achieve the company's strategic development goals, the company adopted scientific management to improve the performance of employees. Follow the principle of "scientific, reasonable and continuous improvement", effectively decompose the company's annual objectives layer by layer, and promote each cinema to complete the annual objectives and tasks through quarterly and annual performance analysis, improvement and assessment, so as to improve the company's performance. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Increase or decrease at the end of 2021 compared with that at the end of 2021
Total assets 530488296312266365406049 99.16% 311330963419
Net assets attributable to shareholders of listed companies 51472734178145546102674 - 64.63% 197412272516
2021
