Retail of consumer goods & weekly report of cosmetics industry: the repeated impact of the epidemic caused the consumption performance of Qingming to be lower than expected, and maintained the high-quality target with strong certainty of recommended operation

Industry hot spots this week: ① according to the summary of consumption data of Qingming in 2022, compared with the new year's day and Spring Festival at the beginning of the year, the consumption market of Qingming has not recovered steadily. On the one hand, Qingming holiday has the traditional attribute of returning home sacrifice, and its own preference for entertainment is weaker than other holidays; On the other hand, affected by the Omicron epidemic in Shanghai and other places, travel, consumption and other activities all over the country were less than expected; Considering the upcoming May Day holiday (April 30-may 4), which is longer than Qingming, the negative impact of covid-19 epidemic is expected to weaken slowly, which will increase consumption opportunities and further increase the overall consumption sentiment. Therefore, we maintain that the growth rate of holiday retail market throughout the year will show signs of stabilizing and improving; ② On April 6, the Ministry of industry and information technology released the action plan for digital "three products" of consumer goods industry (20222025) (Draft for comments); ③ On April 7, jiawo group, together with 36 krypton and iResearch consulting, jointly released the industry's first report on the consumption trend of new food fashion of fruits for a better life.

Market performance: last week (2022.4.6-2022.4.8), CS retail index fell (- 0.49%), outperforming Shanghai index (- 0.94%), Shenzhen Component Index (- 2.20%) and Shanghai Shenzhen 300 index (- 1.06%). Since the beginning of the year, the industry index has fallen by - 8.75%, and the Shanghai Stock Index (- 10.66%), Shanghai and Shenzhen 300 (- 14.36%) and Shenzhen Component Index (- 19.51%) have all fallen significantly. Compared with other industries, the commerce and retail sector ranked 10th in the 30 industry categories of CITIC last week, down 5 from the previous week.

Department stores and comprehensive business sectors: Hefei Department Store Group Co.Ltd(000417) , Dashang Co.Ltd(600694) , Lanzhou Lishang Guochao Industrial Group Co.Ltd(600738) and other companies issued annual reports for 2021.

Gehu sector: Hangzhou Haoyue Personal Care Co.Ltd(605009) release the announcement of shareholders' early termination of the reduction plan and the results of share reduction.

Supermarket sector: pay attention to the measures of supermarkets and other necessary consumption channels to benefit and facilitate the people during the epidemic period. Yonghui, Carrefour, Wal Mart, JD, hungry, RT mart, HEMA, rookie and other enterprises actively respond to the impact of the epidemic in Shanghai and ensure the needs of people's livelihood Anhui Andeli Department Store Co.Ltd(603031) , Chengdu Hongqi Chain Co.Ltd(002697) issue the annual report of 2021.

Other chain sectors: Red Star Macalline Group Corporation Ltd(601828) release the annual report of 2021 Vats Liquor Chain Store Management Joint Stock Co.Ltd(300755) released the performance forecast for the first quarter of 2022.

What's recommended: keeping the logic of the omnichannel configuration intact, the logic of the omnichannel configuration intact, and the recommendation focuses on the retail channel category of rainbow's department store ( Rainbow Digital Commercial Co.Ltd(002419) . SZ ( Rainbow Digital Commercial Co.Ltd(002419) . SZ), Wangfujing Group Co.Ltd(600859) . SZ), Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) ( Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) . SH); As well as the Shanghai Jahwa United Co.Ltd(600315) Winner Medical Co.Ltd(300888) . SZ), Chongqing Baiya Sanitary Products Co.Ltd(003006) ( Chongqing Baiya Sanitary Products Co.Ltd(003006) . SZ).

Risk warning: the risk of insufficient market confidence; Risk that the progress and effect of transformation are lower than expected

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