Core view
Compared with the previous week, the issuance amount of digital collections on the platform this week decreased significantly. Among them, only on April 7, the issuance amount of the whole platform exceeded 10 million yuan, and the issuance amount of the Qingming holiday and weekend platform was less than 5 million yuan. The average daily circulation of the whole platform on weekdays this week was 9.621 million yuan, down 15.05% from last week; The average daily issuance of the whole platform during holidays was 4.119 million yuan, up 32.1% from last week.
In terms of cultural tourism digital collections, this week’s issuance continued the downward trend since last week, with a decline of 29.2%. This week’s average daily issuance of cultural tourism digital collections on working days was 2.573 million yuan, and last week’s average daily issuance of cultural tourism digital collections on working days was 2.705 million yuan, down 4.87% from last week.
In terms of the number of cultural tourism digital collections issued, the working days of this week picked up slightly compared with last week, with an increase of 0.25%. On average, 64000 pieces of cultural tourism digital collections were released every day on weekdays this week, basically the same as last week.
In terms of the number of scenic spots participating in cultural and tourism digital collections, the working days of this week also showed a basically flat trend compared with last week. On average, 12.3 scenic spots participated in the issuance of cultural and tourism digital collections every day this week, and 12 scenic spots participated in the issuance of cultural and tourism digital collections every day last week, an increase of 3%.
In terms of overseas digital collection market, the trading volume of overseas whole platform this week increased compared with that of last week, but the trading volume showed a downward trend within the week. The average trading volume this Sunday was US $257 million, compared with us $235 million last Sunday, an increase of 9.36%; During the week, the average daily trading volume will gradually drop from 300 million yuan to about 200 million yuan.
In terms of the market value of overseas collections, the proportion of collectibles decreased significantly, and the proportion of games increased significantly. The proportion of collectibles decreased from 16.35% last week to 8.96% this week, a decrease of 45.2%; Correspondingly, the proportion of Games rose from 9.09% last week to 16.00% this week, an increase of 76%. In terms of the proportion of overseas classified transactions, the proportion of various types basically continued the trend of last week. This week, avartar classification continued the high trend of the previous week, accounting for more than 40% per day and 48.12% per day; The proportion of collectibles showed an upward trend, reaching 40.17% on April 8; Art classification continues the low trend since last week, accounting for an average of 4.15%.
From the data of overseas mainstream digital collection trading platforms, the average daily trading volume of opensea and looksrare increased significantly this week, of which opensea increased by 66.3%; Looksrare rose 32.3%; The daily trading volume of rarible fell by 6.21% compared with that of last week.
Investment suggestion: focus on the holders of cultural tourism resources with strong IP attributes: Xi’An Qujiang Cultural Tourism Co.Ltd(600706) Xi’An Qujiang Cultural Tourism Co.Ltd(600706) .sh, Huangshan Tourism Development Co.Ltd(600054) Huangshan Tourism Development Co.Ltd(600054) .sh, Zhang Jia Jie Tourism Group Co.Ltd(000430) Zhang Jia Jie Tourism Group Co.Ltd(000430) .sz, China Cyts Tours Holding Co.Ltd(600138) China Cyts Tours Holding Co.Ltd(600138) .sh, Songcheng Performance Development Co.Ltd(300144) Songcheng Performance Development Co.Ltd(300144) .sz, Sanxiang Impression Co.Ltd(000863) ( Sanxiang Impression Co.Ltd(000863) .sz), as well as related companies in the industrial chain: Hylink Digital Solution Co.Ltd(603825) ( Hylink Digital Solution Co.Ltd(603825) .sh), Three’S Company Media Group Co.Ltd(605168) Three’S Company Media Group Co.Ltd(605168) .sh), Zhewen Interactive Group Co.Ltd(600986) Chengdu B-Ray Media Co.Ltd(600880) Chengdu B-Ray Media Co.Ltd(600880) .sh), Visual China Group Co.Ltd(000681) ( Visual China Group Co.Ltd(000681) .sz) Xinhuanetco.Ltd(603888) Xinhuanetco.Ltd(603888) .SH)。
Risk warning: uncertainty of technology development, business model and market demand; Policy fluctuations.
