The industrialization of metauniverse's technology end and application end has been continuously promoted, and the layout continues to be firm
Or due to global macroeconomic, geopolitical events, short-term performance and other factors, the overall valuation of global meta universe related targets has dropped significantly since mid January, but the industrialization process of meta universe from technology to application end is still advancing. According to gamelook, on April 5, the CEO of Epic Games announced the official launch of unreal engine 5 at the online live conference called "state of unreal". After the release of ue5 preemptive experience version, five companies in China, including Tencent, MIHA tour, Perfect World Co.Ltd(002624) , ZuLong entertainment and Game Science, joined UE4 community, We believe that the launch of the official version may technically provide a more advanced engine and optimize the cost for the development of open world games and virtual content applied in various industries, that is, technically help the development of meta universe virtual world. China's virtual human operator head enterprise magic technology announced in April 6th through the official account of WeChat public, completed B round and C round of financing continuously, with a total amount of US $130 million, and under the help of capital, its virtual personification commercialization and virtual content development or accelerated. In addition, according to Sina Technology reported on April 7, meta plans to introduce virtual tokens and cryptocurrency "Zach coins" into its applications for creator incentives, loans and other financial services. According to the "people, scenes and economic system" architecture of the meta universe, we believe that meta's move may improve its meta universe layout in terms of economic system. The industrialization of Chinese enterprises in "human (virtual human), scene (virtual community, open world games and platforms) and economic system (NFT) is also advancing. Listed companies such as Bluefocus Intelligent Communications Group Co.Ltd(300058) , Zhewen Interactive Group Co.Ltd(600986) , Beijing Quanshi World Online Network Information Co.Ltd(002995) , Saturday Co.Ltd(002291) , etc. have launched their own IP virtual digital human and carried out commercial operations; Head Internet companies Tencent, byte, Netease, etc. are overweight to open world game development. Baidu launched "xirang" app, Bluefocus Intelligent Communications Group Co.Ltd(300058) and Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) respectively reached cooperation with them to carry out virtual business circle operation or 3D building construction. Tencent Zplan project may become an important driving force for the commercialization of meta universe virtual scene Visual China Group Co.Ltd(000681) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) and other companies have issued digital collections based on NFT technology, and gradually formed the C-end business model of "IP marketing distribution" of digital collections. Based on the positive push and long-term space of the technology and application end of the meta universe's technology and long-term space, based on the positive push and long-term space at the end of the technology and application end of the technology and application end of the meta universe, and our long-term space in the cosmic universe's technology, the positive push and the long-term space of the technology and application end of the technology and application end of the meta universe, and the positive push and long-term space of the meta universe, based on the positive push and long-term space of the technology and application end of the technology and application end, we propose to step up the layout as the valuation is adjusted, combine with performance trends, valuation safety margins and progress of valuation and commercializprogress, optimize virtual people, virtual communities, NFT track, virtual communities, NFT track, and highlight Mango Excellent Media Co.Ltd(300413) 00413 Mango Excellent Media Co.Ltd(300413) \ , Three'S Company Media Group Co.Ltd(605168) , Visual China Group Co.Ltd(000681) Zhewen Interactive Group Co.Ltd(600986) Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) Saturday Co.Ltd(002291) 、Meta Platforms、Unity Software。
Focus on sectors and companies with greater flexibility in potential exceeding expectations in the first quarter and subsequent performance improvement
According to the 2021 annual report released by G-Bits Network Technology(Xiamen)Co.Ltd(603444) government, the net profit of Q4 in 2021 after deduction is less, which is due to the large investment in the early promotion of Yinian Xiaoyao (Hong Kong, Macao and Taiwan version) launched in October and the lag in the revenue generation of underground castle 3 and world marbles. We judge that these games may make a positive contribution to its 2022q1 performance, and 2022q1 Yinian Xiaoyao ranks stably in the top 20 in China's IOS game bestseller list, Or bring performance increment; In addition, due to the suspension of distribution of China's game version numbers, there are few new online games in China in 2022q1. If the subsequent version numbers are re distributed, the new game online is expected to improve the overall year-on-year growth rate of the sector; 2022q1 advertising and marketing industry companies may be affected by the delay of advertising content shooting and offline marketing activities caused by the epidemic in Shanghai and other places. Later, with the epidemic under control, the performance repair flexibility may be large. We suggest that at present, we should actively lay out the relevant targets of the game and marketing sectors that potentially exceed the expectation in the first quarter report or have greater flexibility in subsequent improvement, and focus on G-Bits Network Technology(Xiamen)Co.Ltd(603444) , heart companies. The beneficiary companies include Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Focus Media Information Technology Co.Ltd(002027) , BiliBili, etc.
Risk tip: the commercialization progress of metauniverse is lower than expected, and the release time of game version number is uncertain.
