The 2021 Research Report on the development of Chinese online literature was released, and the online text IP went to sea, showing an obvious innovation trend. On April 7, the Chinese Academy of Social Sciences released the Research Report on the development of Chinese online literature in 2021, which analyzed the development context and trend characteristics of Chinese online literature in many aspects. In terms of content themes, mass creation has promoted the theme shift of network literature, the rapid rise of realistic themes and science fiction themes, the transformation of the spiritual core of traditional themes such as historical immortal Xia, and the diversified pattern of content themes of network literature has been formed. In addition, in 2021, China’s online text IP goes to sea, showing an obvious innovation trend. Comic works going to sea, online text IP film and television going to sea and online text IP overseas adaptation have gradually formed a scale. IP comics such as “just like a cold light meets the scorching sun” and “let go of the witch” have entered the forefront of the popularity list in the Japanese and Korean markets; IP dramas such as “superfluous son-in-law”, “Douluo mainland”, “Brocade heart like jade” and “fierce knife in the snow” have successively landed on mainstream video websites in Europe and America such as youtube and VIKI, which has had an impact in hundreds of countries and regions around the world; IP film and television works have also become the content source of overseas dramas. For example, the film and television remake right of TV series “redundant son-in-law” is sold to the Korean streaming media platform. We believe that China’s online literature has achieved a phased leap from the content output authorized by works to the output of industrial model, and the general trend of “ecological sea” has begun to take shape. It is suggested to pay attention to online writers and reading group with rich IP reserves (0772. HK).
Tencent Research Institute released the report of 2022t ask telecommuting survey. Telecommuting may become a trend. On April 6, t-ask, a research platform of Tencent Research Institute, released the report “2022t ask telecommuting survey”, which investigated telecommuting from many aspects. The results showed that more than 69% of the respondents said they had telecommuting experience, most of which were caused by the epidemic. In terms of recognition of telecommuting, “no commuting” is the factor recognized by the most people (70.6%). In addition, the comfortable and free office environment and relatively flexible working hours have also become the reasons for many respondents to recognize telecommuting. From the survey results, more than 7 adults do not reject telecommuting, and 39.9% of the respondents believe that telecommuting is the general trend. We believe that telecommuting provides more convenient working conditions during the epidemic and is expected to continue to play a role in appropriate application scenarios in the future. However, at present, there are still some problems in telecommuting, such as low communication efficiency, inconvenient management and possible reduction of unit unity. Therefore, telecommuting related products are not only facing a broad market space, but also facing various improvement needs. Therefore, we suggest paying attention to the related subjects with strong R & D capability and large number of users, such as Tencent (0700. HK).
Industry performance in one week:
The Shanghai Composite Index fell 0.94%, the Shenzhen composite index fell 2.21%, and the media (Shenwan) closed at 587.06 points, down 4.24%, underperforming the Shanghai Composite Index by 3.30 percentage points. Within the industry, the film and television index fell 5.03%, the animation index fell 3.06%, the game index fell 4.65%, the publishing index fell 2.82%, the radio and television index fell 3.36%, and the advertising and marketing index fell 4.19%.
Risk tip: policy risk, intensified competition, macroeconomic risk
