Sales of cosmetic products have been growing tiktok and the channel of chattering has increased. In 2022 1-3, Tmall and jitter two channels, the total GMV of the US cosmetics increased by 17%/21%/26% compared with the same period last year, and the growth rate was higher than the tiktok. Among them, tmall’s growth is under pressure, and some major international brands and traditional domestic beauty brands have declined significantly; But the new live business channel GMV has maintained 100%+ growth rate for the same period, and the proportion of GMV accounts for Tmall channel is increasing. In 2022, tiktok accounted for 56% of Q1, which increased by 38pcts compared to 2021Q1, and increased 24pcts compared to 2021. In 2022, Q1’s brand Taobao + tremor channel GMV was combined and manifested as follows: 1) Yunnan Botanee Bio-Technology Group Co.Ltd(300957) : Winona, two channels to achieve GMV5. tiktok 8 billion yuan / yoy + 93%; 2) Proya Cosmetics Co.Ltd(603605) : Proya Cosmetics Co.Ltd(603605) Gmv 770 million yuan / yoy + 72%, Caitang gmv1 1.4 billion yuan / yoy + 54%; 3) Huaxi biology: runbaiyan gmv1 6.8 billion yuan / yoy-2%, QD gmv2.0% 4.6 billion yuan / yoy + 27%, mibel gmv1.0% RMB 0.8 billion / yoy + 107%, BM muscle activity gmv2 3.9 billion yuan / yoy + 323%; 4) Jahwa: Yuze gmv1 3.9 billion yuan / yoy-32%, baicaoji gmv0.5% 4.2 billion yuan / yoy + 21%, Goff Gmv 19 million yuan / yoy-9%.
Henan Huanghe Whirlwind Co.Ltd(600172) it is proposed to increase RMB 800 million to RMB 1.05 billion, which will be fully subscribed by the controlling subsidiaries of major shareholders. The issuing price of the non-public offering is 7.14 yuan / share, which is no less than 80% of the average trading price of the shares in the 20 trading days before the pricing benchmark date; The number of shares issued shall not be less than 112 million, not more than 147 million, and not more than 30% of the total share capital of the listed company before this issuance; The amount raised shall not be less than 800 million yuan and not more than 1.05 billion yuan, of which 800 million yuan is planned to be invested in the diamond cultivation industrialization project, and 250 million yuan is used to supplement working capital and repay bank loans; The object of non-public offering of shares is Henan Huanghe Changsheng Holding Co., Ltd., a wholly-owned subsidiary of Huanghe industry, the controlling shareholder of the listed company. The issuance constitutes a connected transaction, and the subscribed shares shall not be transferred within 18 months from the date of issuance. The significance of this issuance lies in: 1) seizing the development opportunity of cultivating the diamond industry and improving the profitability of the company. 2) Optimize the company’s capital structure and enhance the company’s ability to resist risks. 3) Demonstrate the actual controller’s confidence in the company’s future development and consolidate the company’s control.
Huali Industrial Group Company Limited(300979) released the annual report for 2021, and the net profit attributable to the parent company increased by 47.34% year-on-year. In 2021, the company’s revenue was 17.47 billion yuan, a year-on-year increase of 25.40%; The net profit attributable to the parent company was 2.767 billion yuan, a year-on-year increase of 47.34%; Net profit deducted from non parent company was 2.761 billion yuan, with a year-on-year increase of 47.21%; The basic earnings per share was 2.45 yuan, a year-on-year increase of 36.87%; The net assets attributable to the parent company were 10.927 billion yuan, a year-on-year increase of 90.32%.
Investment suggestions: cultivate the diamond sector to maintain high prosperity, continue to recommend Henan Liliang Diamond Co.Ltd(301071) , North Industries Group Red Arrow Co.Ltd(000519) , and pay attention to Henan Huanghe Whirlwind Co.Ltd(600172) , Sf Diamond Co.Ltd(300179) , Beijing Worldia Diamond Tools Co.Ltd(688028) and Sinomach Precision Industry Co.Ltd(002046) ; Optimistic about the prosperity of gold and jewelry sector, it is recommended to pay attention to Chow Tai Seng Jewellery Company Limited(002867) , Chow Tai Fook, Guangdong Chj Industry Co.Ltd(002345) and Mclon Jewellery Co.Ltd(300945) ; We are optimistic about domestic medical beauty brands, recommend Imeik Technology Development Co.Ltd(300896) , Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Bloomage Biotechnology Corporation Limited(688363) , Proya Cosmetics Co.Ltd(603605) and Shanghai Jahwa United Co.Ltd(600315) , and recommend paying attention to Lushang Health Industry Development Co.Ltd(600223) , Nanjing Cosmos Chemical Co.Ltd(300856) , Jahen Household Products Co.Ltd(300955) .
Risk warning: the promotion of new products is not as expected, the production quality of cosmetics is at risk, and the overall fluctuation risk of the industry; The demand for diamond cultivation is lower than expected, the price of raw materials has risen sharply, and the competition pattern of the industry has deteriorated; The macroeconomic growth rate declined, the channel reform accelerated, and the cultivation of new brands was less than expected.
