In depth report on the automotive industry: Huawei’s intelligent selection model deserves attention!

Key investment points

Huawei’s intelligent selection mode: full stack intelligent solution, channel moped enterprise retail. Huawei’s smart selection mode means that Huawei deeply participates in product definition, vehicle design and channel sales, and empowers vehicle enterprises in product modeling, interior and exterior decoration design and brand marketing. 1) Intellectualization: Huawei locates incremental component suppliers and provides five intelligent systems: intelligent driving, intelligent cockpit, intelligent electric, intelligent Internet connection and intelligent vehicle cloud on the basis of building a new generation of “computing + communication” CCA architecture. And a full set of intelligent components such as sensor + integrated thermal management system; 2) Channel: Huawei’s channel network is perfect, enabling the terminal retail of vehicle enterprises. As of April 2021, Huawei has more than 5000 high-end experience stores and more than 60000 retail and service outlets in China. The perfect experience in terminal channel construction and terminal marketing provides assistance for automobile enterprises and helps to improve the brand power and sales performance of cooperative models.

Huawei’s intelligent selection mode mainly cooperates with vehicle enterprises Chongqing Sokon Industry Group Stock Co.Ltd(601127) : production and manufacturing capacity provides the cornerstone of cooperation, and has deep reserves of new energy technologies Chongqing Sokon Industry Group Stock Co.Ltd(601127) is a comprehensive automobile manufacturing enterprise integrating R & D, production and sales of passenger cars, commercial vehicles, powertrain and other auto parts. The well-off production and manufacturing capacity provides the cornerstone of cooperation, and there is a deep reserve of new energy technologies. 1) Production capacity: Chongqing Sokon Industry Group Stock Co.Ltd(601127) has the production qualification of pure electric passenger vehicles and rich experience in vehicle production and manufacturing. The company has a number of production bases in Liangjiang, Shuangfu and other places in Chongqing. At the same time, the digital chemical plant in Liangjiang, Chongqing is constructed with industrial 4.0 standard to achieve a high degree of automation. 2) R & D capability: the company continues to invest in R & D in the field of new energy vehicles to form a systematic R & D capability. The company has electric drive technology with independent intellectual property rights, and self-developed 250KW AC asynchronous motor with excellent acceleration and high-speed performance. The company has cultivated and formed high-performance intelligent extended range core technology.

Steadily launch cooperative models with outstanding intelligent performance. 1) SF5: sF5 has outstanding power + handling performance and complete configuration of intelligent driving + Intelligent cockpit. Thalis Huawei intelligent selection sF5 dual motor system + all aluminum alloy chassis, and the handling performance exceeds that of competitive products. At the same time, the hi car car system is equipped with voice interaction, the intelligent sound system brings immersive experience, and a number of comfort functions are loaded synchronously. 2) Q & J M5: in 2021, Xiaokang and Huawei jointly released AITO, a high-end smart car brand. In December 2021, AITO released its first mass-produced medium-sized luxury SUV. In terms of interior decoration, the interior layout of M5 is simple and natural; In terms of power performance, the M5 adopts Huawei driveone pure electric drive extended range platform, which can give consideration to power and endurance at the same time; In terms of assisted driving, qjie M5 adopts the sensing scheme of “camera + ultrasonic radar + millimeter wave radar”, with L2 + level intelligent assisted driving function. In terms of smart cockpit, Wenjie M5 is the first model equipped with Huawei harmony smart cockpit, which realizes the super terminal of seamless flow with people, mobile phones, smart homes, smart watches, etc., and realizes the convenience of connecting vehicles with everything.

Investment suggestion: Huawei’s intelligent selection mode deserves attention! It is recommended to pay attention to the investment opportunities of Chongqing Sokon Industry Group Stock Co.Ltd(601127) partners. 20222025 is the golden period for the penetration rate of Shanxi Guoxin Energy Corporation Limited(600617) automobile from 15% to 50% + and also the period of business model innovation! The innovative cooperation mode between Huawei and Xiaokang is in the important verification period of stage 0-1, and the investment opportunities brought by companies related to the industrial chain deserve attention.

Risk warning: the progress of epidemic control is lower than expected; The supply chain of key parts such as chips / batteries is unstable; The stability of the cooperative relationship is less than expected; The growth rate of new energy vehicle industry is lower than expected.

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