Mingchuangyou products are planned to be listed in Hong Kong stock market, and the tide play brand has become a new bright spot, paying attention to the trend, and retail is booming
On March 31, mingchuang premium products submitted a listing application to the Hong Kong stock exchange. After listing on NASDAQ in October 2020, it plans to be dual listed. In the new prospectus, in addition to the main brand miniso, mingchuang premium products also emphasizes the development of the trendy play brand top toy, and the trendy retail represented by trendy toys is also injecting new momentum and increment into the industry. According to the frost Sullivan report, the two major brands of mingchuangyou products, miniso / top toy, belong to the private brand comprehensive retail / trend toy market respectively. The former is recovering from the impact of the epidemic, and the latter’s market scale CAGR reached 33.7% in 20172021, with a bright growth. In the face of the opportunity of tide playing track, mingchuangyou products launched the top toy positioning trend toy platform, which adopts the IP incubated internally or created jointly with designers. By the end of 2021, there were about 4600 SKUs, covering 8 categories such as blind box, building block and manual operation. According to the frost Sullivan report, the total transaction volume of top toy in 2021 was 374 million yuan, with an average annual sales of 7.1 million yuan per store, ranking among the top three participants in China’s trend toy market with offline stores as the main source. In terms of channel layout, top toy has established an online and offline Omni channel sales system. By the end of 2021, it has 89 offline stores, which bring consumers immersive shopping pleasure through regular fashion workshops and performances; In addition, top toy also has about 1.5 million registered members, and its traffic operations in private and public domains are also excellent. On the whole, the consumption preference of Chinese consumers is undergoing changes: with the growth of the younger generation of consumers, the consumption motivation based on interest and other emotions is rising, and the trend of satisfying the interest consumption of young groups is also booming. Bubble mart, mingchuangyou products, KK group and other companies are excellent representatives.
Industry key words: community group meal, mingkanghui, 415 promotion, takeout private domain, content, etc
[community group meal] meituan launched the “community group meal” service.
[mingkanghui] the community fresh food chain brand “mingkanghui” announced that it had received hundreds of millions of yuan of financing.
[415 promotion] JD home and JD dual platforms will launch 415 promotion at the same time.
[takeout private domain] meituan takeout is promoting private domain operation.
[content-based] Taobao has set up a content-based team within Taobao department, and the content-based strategy will become the focus of Taobao’s development.
Plate Market Review
This week (from April 6 to April 8), the retail trade index closed at 264984 points, down 2.51%, 1.57 percentage points lower than the Shanghai Composite Index (down 0.94% this week), ranking 21st among the 31 primary industries. Among the retail segments, the supermarket segment performed better this week, and the commercial property operation segment has increased the most since the beginning of 2022. In terms of individual stocks, St Hongtu (12.6%), Fujian Dongbai (Group) Co.Ltd(600693) (10.9%) and Sanjiang Shopping Club Co.Ltd(601116) (9.2%) rose higher this week.
Investment suggestion: focus on cosmetics, medical beauty, gold jewelry and supermarket
Investment main line 1 (cosmetics): continuous verification of large single product + multi-channel logic, focusing on recommending domestic beauty leaders Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Proya Cosmetics Co.Ltd(603605) , Lushang Health Industry Development Co.Ltd(600223) , and cosmetics raw materials leaders of beneficiary objects Nanjing Cosmos Chemical Co.Ltd(300856) etc;
Investment main line 2 (medical beauty): focus on recommending the leading products of medical beauty Imeik Technology Development Co.Ltd(300896) , the layout of the whole industrial chain Bloomage Biotechnology Corporation Limited(688363) ;
Investment main line 3 (gold jewelry and supermarket): pay attention to the increase of the market share of gold jewelry head brands, and focus on DEA shares, Guangdong Chj Industry Co.Ltd(002345) , Chow Tai Seng Jewellery Company Limited(002867) . In addition, pay attention to the marginal improvement of the operation of supermarket enterprises.
Risk tips: macroeconomic risks, repeated epidemics, intensified industry competition, etc.
