Securities code: Bear Electric Appliance Co.Ltd(002959) securities abbreviation: Bear Electric Appliance Co.Ltd(002959) Announcement No.: 2022027 Bear Electric Appliance Co.Ltd(002959) 2021 annual report summary
1、 Important note: the summary of this annual report comes from the full text of the annual report. In order to fully understand the company's operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. All directors have attended the meeting of the board of directors to consider this report. Tips on non-standard audit opinions □ applicable √ not applicable to the profit distribution plan of common shares or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors √ applicable □ not applicable whether to convert accumulation fund into share capital □ yes √ no
The company's profit distribution plan for ordinary shares reviewed and approved by the board of directors is: take 156444000 as the base, distribute cash dividends of 6.00 yuan (including tax) to all shareholders for every 10 shares, send bonus shares of 0 shares (including tax), and do not use the accumulation fund to increase the share capital. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Bear Electric Appliance Co.Ltd(002959) stock code Bear Electric Appliance Co.Ltd(002959)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Liu Kui, Liang lunshang
Office address: Fuxing Road, Fu'an Industrial Zone, Leliu street, Shunde District, Foshan City
Fax: 075723663298
Tel: 075729390865
E-mail [email protected]. [email protected].
2. Introduction to main business or products during the reporting period
(I) development stage of the company's industry
1. China's small household appliance market grew steadily
With China's economic development, small household appliances, as a symbol of high quality of life, have rapidly entered consumer families. China's small household electrical appliance industry has entered a period of vigorous growth, and the industry has expanded rapidly.
Small household appliances are increasingly loved by Chinese consumers. With the accelerating pace of consumption upgrading and the vigorous development of Internet e-commerce platform, the market volume of small household appliances is expanding. China's small household electrical appliances market is still in a high growth stage. The market demand for small household electrical appliances has always maintained a benign and stable level, and the overall growth trend is stable.
At present, consumption upgrading is becoming the internal driving force for the growth of small household appliance industry, and consumers have higher and higher requirements for the quality and service level of small household appliances. With the development of new consumption style and fashion, household appliances meet the needs of the new consumer groups, especially with the improvement of the quality of life. In addition, with the continuous upgrading of China's consumer market, there are phenomena such as high elimination rate, fast renewal and serious price war in the field of small household appliances. The field of small household appliances is facing the transformation from extensive to fine.
2. The penetration rate of small household appliances in China is still low, and there is broad space for development in the future
In recent years, there has been a strong demand for small household appliances in China, and the whole industry has developed rapidly. The popularity of small household appliances in China has been greatly improved. At present, small household appliances in China are mainly kitchen appliances, which are the most popular sub industry among small household appliances. Compared with overseas markets, such as Japan, South Korea, Europe and the United States and other developed countries and regions, except for small kitchen appliances (electric rice cooker, induction cooker, electric pressure cooker, electric kettle, soybean milk machine), the penetration rate of other categories of small household appliances is still at a low level.
At present, there is a big gap between China and developed countries in terms of the categories that consumers can choose and the actual ownership of small household appliances. With the increase of urbanization rate and the continuous upgrading of consumption, the pursuit of high-quality life will drive the sales of small household appliances. Therefore, China's small household appliance market has great development space.
3. The rise of creative small household appliances market
Creative small household appliances refer to small household appliances with low power, handheld and easy to move based on meeting the practicability of products, making breakthroughs in use or integrating fashion and personalization in appearance design. In recent years, with the increasingly fierce competition in China's small household appliance market, the phenomenon of product homogenization is obvious. China's small household appliance enterprises began to focus on technological innovation, design and quality. From kitchen small household appliances to life small household appliances and personal care small household appliances, technological innovation and shape creativity are gradually changing the consumption tendency of consumers in the market.
In the small household appliance market, China's big brands have occupied a dominant position in the market. If other brands want to occupy a certain market share from the market, they need not only to make a strategic layout from the product price or brand, but also to strengthen the investment in product R & D. The creativity of appearance is easy to catch the attention of consumers and let consumers choose this product among a large number of small household appliances. At the same time, the function of creative small household appliances is also an important factor to attract consumers to buy. Some small household appliances in people's life are electric rice cookers and electric kettle, while new health pots, air fryers and intelligent steamers lead consumer demand with brand-new functions.
There are many kinds of creative small household appliances with great market potential. At this stage, creative small household appliances are gradually accepted by people in China, but most families still focus on traditional small household appliances, so its market potential is huge.
(II) main business
Bear Electric Appliance Co.Ltd(002959) founded in March 2006, it is a "creative small appliances + Internet" enterprise that takes the independent brand "Little Bear" as the core, uses Internet big data to carry out the R & D, design, production and sales of creative small appliances, and deeply integrates the product sales channels with the Internet. It constantly introduces exquisite, innovative, intelligent and healthy creative small appliances to consumers.
Adhering to the core value of "creativity makes life better", the company deeply studies the changes of consumers' lifestyle and market demand, accurately grasps consumers' demand, quickly responds to and carries out new product R & D and design, realizes mass production of products by using strong technological innovation strength and perfect procurement management system, quickly promotes products by using mature Internet sales system, and obtains online consumers' product experience feedback in time, Optimize and upgrade the products so that users can easily have the quality of life, so as to realize the virtuous circle of production and operation of the company.
(III) main products and uses
The company's creative small household appliances include kitchen small household appliances, living small household appliances and other small household appliances. According to their functions, kitchen small household appliances are further divided into five categories: pot type, electric heating type, pot type, western type and electric type; Other small household appliances include personal care small household appliances and mother and baby small household appliances.
The company has rich product categories. At present, more than 60 product categories and more than 500 product models are sold. The products are used for children, young people, middle-aged and elderly people and different scenes of their life and work. During the double 11 days of 2021, the company won the first place in sales of tmall platform in seven categories, including egg boiler, yogurt machine, electric lunch box, electric oven, egg beater, spitting driver and toast stove; Seven categories, including egg boiler, yogurt machine, electric lunch box, electric oven, egg beater, sandwich machine and medicine frying pot, won the first place in sales on JD platform. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Year end 2021 year end 2020 year end increase or decrease over the previous year year end 2019 year end
Total assets 361711974326369179577924 - 2.02% 253221770426
Net assets attributable to shareholders of listed companies 206850413625197283799950 4.85% 166470212797
20212020 year-on-year increase or decrease 2019
Operating income 360634029035365994836701 - 1.46% 268796398541
Net profit attributable to shareholders of listed companies 2833989367542813587153 - 33.81% 26818169531
Net profit attributable to shareholders of listed companies after deducting non recurring profit and loss of 2580945326639611962699 - 34.84% 26693518492
Net cash flow from operating activities 17114293890120750900345 - 85.83% 40639840481
Basic earnings per share (yuan / share) 1.8167 2.7445 - 33.81% 2.0629
Diluted earnings per share (yuan / share) 1.8167 2.7445 - 33.81% 2.0629
Weighted average return on net assets 14.13% - 23.67% - 9.54% - 29.60%
(2) Quarterly main accounting data
Unit: Yuan
First quarter second quarter third quarter fourth quarter
Operating income 9072023436172631429784731135078961241 Beijing Tieke Shougang Railway-Tech Co.Ltd(688569) 94
Net profit attributable to shareholders of listed company 8985058401491604450549964972209442293549
Net profit attributable to shareholders of listed companies after deducting non recurring profits and losses of 83462475574117 Shenzhen Maxonic Automation Control Co.Ltd(300112) 45152556128830649985
Net cash flow from operating activities -3061416823 -2490941054116313092243933520845
Whether the above financial indicators or their total amount are significantly different from the financial indicators related to the quarterly report and semi annual report disclosed by the company □ yes √ No 4. Share capital and shareholders (1) number of ordinary shareholders and preferred shareholders with voting rights restored and shareholding of the top 10 shareholders
Unit: shares
The disclosure date of the annual report is before the disclosure date of the annual report of voting rights at the end of the reporting period
Preferred shares recovered by common 34844 at the end of the month before common 34063 at the end of the reporting period
