\u3000\u30 Jinzai Food Group Co.Ltd(003000) 58 Bluefocus Intelligent Communications Group Co.Ltd(300058) )
Event: Bluefocus Intelligent Communications Group Co.Ltd(300058) ( Bluefocus Intelligent Communications Group Co.Ltd(300058) . SZ) went online on April 7, 2022 (Beijing time) Bluefocus Intelligent Communications Group Co.Ltd(300058) nft digital collection distribution platform meme.
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Meme, a digital collection distribution platform, went online to complete the layout of people and goods yards. Meme locates NFT distribution platform, which is also Web3 0 era is a platform and interactive community for brand digital asset management. The release of meme, a digital collection distribution platform, has completed the layout of “goods” in the three tracks of the blue cosmic man freight yard. Previously, the company has released the meta cosmic layout of “people” (virtual person Su Xiaomei / k) and “field” (blue cosmic virtual space), and the layout of the three tracks of the company’s human freight yard has been preliminarily completed. Meme platform is operated by Beijing magic Future Technology Co., Ltd. (hereinafter referred to as magic future). Magic future is a wholly-owned subsidiary of Bluefocus Intelligent Communications Group Co.Ltd(300058) and is 100% owned by its subsidiary blue universe Digital Technology Co., Ltd. The press conference took the form of online virtual scene + virtual character, announced the first phase of digital collection release project, and established Bluex blockchain laboratory and UDA digital artist alliance.
Take NFT digital collection as the carrier to explore new ways of marketing. As one of the three core tracks of the blue cosmos freight yard, taking the digital collection as the innovation carrier, and with the existing advantages of Bluefocus Intelligent Communications Group Co.Ltd(300058) in brand influence, explore new ways of brand marketing. In terms of blockchain technology, the platform chooses Kunlun chain developed in cooperation with Lakala Payment Co.Ltd(300773) group. Kunlun chain is a blockchain alliance jointly launched by Lakala Payment Co.Ltd(300773) group, Bluefocus Intelligent Communications Group Co.Ltd(300058) group and Taihe music group. The first phase of meme’s release project “foresee me” was also released at this press conference. Taking type 16 MBTI personality as the prototype, 16 meme creation badges were issued. This year, more than 20 distribution projects have been planned, including popular brands, celebrities, virtual idols, historical and cultural IP, etc. Meme’s business layout is divided into three aspects: for the brand side, help transform the “intangible” brand value into “tangible” brand assets; For the IP side, innovate the idea of IP building, and put “consensus” and “Narration” in front; For broader market players, give consideration to the integration of content narration and virtual and real scenes. At the same time, the Bluex blockchain laboratory launched focuses on digital assets and digital identity, while the UDA Digital Artists Alliance focuses on encrypting art IP.
Virtual digital human IP and digital human separated driving platform to complete the layout of human (virtual human). On March 8, 2022, blue universe released a new virtual digital human image “K”, which is the second super realistic virtual digital human after the company’s first virtual ancient character “Su Xiaomei” on January 1. Virtual music industry positioning and IP connection of suwenmei is the virtual trend of suwenmei’s music industry Bluefocus Intelligent Communications Group Co.Ltd(300058) has also launched virtual employee blue zero one to locate functional virtual people. In February, the company released the digital human driving platform of separation and skill, which uses 20 minutes of video to create a 1:1 digital separation and 14 day training model, which can complete the input text to generate video. The production cost of one minute video is 13.7 yuan. Cooperate with Baidu xirang to complete the layout of the field (virtual space). On March 30, 2022, Bluefocus Intelligent Communications Group Co.Ltd(300058) its “blue universe” marketing space was officially launched and settled in Baidu xirang, becoming the first “meta universe marketing space” in xirang. Located in the core area where Baidu xirang users were born, blue universe is also one of the largest single buildings in xirang open area, Five brands (Anta, Jinmao Hotel, Dongfeng Peugeot, Jiufang, HeHa beer) have settled in the blue universe cyber business district. As the first yuancosmos brand commercial street in Baidu xirang, the marketing space has created a “marketing + marketing” solution for yuancosmos, providing diversified services and experiences for brands and consumers.
Risk factors: the risk of policy supervision; The risk of intensified industry competition; The risk of new business promotion falling short of expectations.
