Key investment points
Market review: this week, the media sector performed strongly, up 5.03%, outperforming the gem by about 3.93 percentage points (the gem index rose 1.10%); Outperformed the market by about 2.6 percentage points (CSI 300 rose 2.43%).
Industry segments: (1) the game index outperformed the market: CITIC game index (ci005577) rose 5.89%, up 3.46% relative to the CSI 300 index. (2) The advertising index outperformed the market: the CITIC advertising index (ci005847) rose 3.82%, 1.39% higher than the CSI 300 index. (3) The sports index outperformed the market: the CSI sports index (399804) rose 3.95%, 1.52% higher than the CSI 300 index. (4) A-share education companies underperformed CSI 300, while Hong Kong stock education companies underperformed Hang Seng Index. CITIC education index (ci005816) rose 0.58%, underperforming the CSI 300 index by 1.85%.
Film and television: (1) the three departments jointly issued the opinions on further standardizing the profit-making behavior of webcast and promoting the healthy development of the industry, focusing on building a long-term mechanism of cross departmental collaborative supervision to promote the standardized and healthy development of the webcast industry. (2) “Escape from the secret room 2” was officially released in theaters across the country at 6:00 on April 2. The sequel not only caused double critical hit in sensory impact, but also comprehensively upgraded the ultimate secret room with a survival rate of less than 1%, testing both brain and physical strength, but also human nature.
Game: (1) “Royal Guards” and “Legend of hidden sword” have attracted much attention in station B. Domestic independent games “Royal Guards” and “Legend of the hidden sword” uploaded real machine demonstration videos on station B, which attracted a large number of players’ attention. Up to now, these two videos have gained millions of playback in station B and have come to the top 10 popular videos in the game area. (2) Qualcomm announced the establishment of Xiaolong yuan universe fund with a total amount of up to US $100 million. The fund aims to build a platform for XR developers and enterprises to build a basic technology and content ecosystem, so as to empower the meta universe.
Sports: (1) lululemon released the fourth quarter performance report and annual financial report of fiscal year 2021. The data show that in 2021, the annual revenue increased by 42.1% to US $6.26 billion, and the profit soared by 65.6% to US $975 million. (2) On April 2, Juventus club announced that it had reached in-depth content cooperation with the live broadcast bar of China’s online sports platform. The live bar will become the content cooperation platform of Juventus club in the future. The two sides will be committed to the operation of the live bar’s Juventus fan community and user interaction, and work together to produce localized content exclusive to Chinese fans.
Education: (1) the Ministry of education upgraded the “national intelligent education platform for primary and secondary schools”. The Ministry of education revised and upgraded the “national intelligent education platform for primary and secondary schools” based on the original “national network cloud platform for primary and secondary schools”, which was officially launched on March 29. (2) Boshile education received a delisting warning from the New York Stock Exchange. Recently, boshile Education announced that it has received a letter from the New York Stock Exchange informing it that it needs to restore compliance standards before September 26, 2022, otherwise it will face delisting.
Key investment points: it is recommended to pay attention to Mango Excellent Media Co.Ltd(300413) ( Mango Excellent Media Co.Ltd(300413) ).
Risk tip: media policy tightening risk; Risk of business integration or less than expected; New business development is less than expected risk; The content response is less than the expected risk.
