Underestimated new forces of car making
Underestimated product positioning ability: the ideal automobile management team has the old-fashioned automobile product positioning ability. The ideal one of the first new car is accurately positioned in the segment of 3 Shenzhen Guohua Network Security Technology Co.Ltd(000004) 00000 medium and large three row SUVs with few competitive products. Benefiting from the upgrading trend of automobile consumption in full swing in China, it has become the key consideration target for family purchase. The precise product positioning ability makes the ideal one become a popular model in one fell swoop.
Undervalued powertrain selection: zengprogram electric vehicle once became a controversial technical route in the industry due to its relatively simple technology, but we believe that zengprogram electric vehicle, as a derivative route of pure electric vehicle, can greatly meet the needs of consumers for powertrain in terms of power performance and energy supplement convenience; At the same time, at the power assembly supply end, its simplicity can give the new forces of car making the ability of rapid self-sufficiency. In the future, it is expected to become a very important new energy power assembly route, and the proportion of sales will increase rapidly.
Underestimated self-development ability of full stack intelligent vehicles: 1) in terms of intelligent driving, the ideal high-level auxiliary driving system is basically equivalent to Xiaopeng and Tesla in practicability. It took the lead in using the “shadow mode” in the AEB product development stage, and there is great potential for intelligent driving function upgrading in the future; 2) In terms of intelligent cockpit, as one of the earliest models in China to adopt one core and four screens, the cockpit intelligent experience of ideal one takes the lead in the camp of selling intelligent vehicles.
The strongest pattern subverter
The new model L9 is expected to become a new generation of popular models: in the price range of 4 Shenzhen Fountain Corporation(000005) 00000, the product positioning of L9 is still sharp. Compared with the upgrading of ideal one in terms of high-end texture and intelligence, L9 has more popular potential.
In the short term, it will become the strongest challenger of BBA: ideal and Weilai are the strongest competitors of BBA at this stage. Although the sales volume of old high-end foreign-funded automobile enterprises still increases with the existing brand advantages, with the further enrichment of ideal product lines, the R & D, sales and after-sales system has become mature. In the future, with the dislocation competitive advantage, the challenge and strength of BBA can not be underestimated.
Entering the middle and low-end market of the military from top to bottom has more imagination space: as an upward Pathfinder of independent brand of new energy, the ideal has withstood the test of the market on product power and marketing level, established a brand image comparable to BBA, and will be more competitive in downward expansion in the future.
