Q1 sales increased by 186% compared with the previous year, and the tiktok accounted for 15%, of which 146% grew by 146% in March, and 15% of the total. Jitter as a new business channel, since 2022, has maintained a growth rate of more than 100% per month, the cosmetics brand of the Bureau has been growing tiktok. Some tiktok sales data of Q1, part of the cosmetics company, are listed as follows: (1) Yunnan Botanee Bio-Technology Group Co.Ltd(300957) : Winona tiktok Q1, GMV1. 3.7 billion yuan / yoy + 237%; 2. Proya Cosmetics Co.Ltd(603605) Proya Cosmetics Co.Ltd(603605) brand tiktok achieves GMV2. 3 billion yuan / + 80%; Tiktok brand tremble to achieve GMV0. 4.4 billion yuan / yoy + 715%; Bloomage Biotechnology Corporation Limited(688363) : run the brand of GMV0. to achieve the tiktok. 7 billion 100 million yuan /yoy+619%, GMV1. of tiktok brand to achieve the goal of achieving 1 billion 100 million yuan /yoy+9168%, tiktok brand tremble to achieve GMV0. 3 billion 300 million yuan /yoy+94%, BM muscle tiktok, GMV1. 6.8 billion yuan / yoy + 4302%; Shanghai Jahwa United Co.Ltd(600315) : GMV0. of jade Ze brand to achieve the tiktok 1 billion 900 million yuan /yoy+17102%, Herborist brand tiktok GMV0. 09 billion /yoy+23921%, GF tiktok GMV0. 0.2 billion yuan / yoy + 5428%.
The food and drug administration has made it clear that Shuiguang needle, RF instrument and buried wire are class III medical devices, and the company with compliant products and sufficient production capacity is expected to benefit deeply. Radio frequency, implant line and water light needle are all popular projects in the light medical and American market, with broad space. The frequently issued norms and regulations will promote the healthy development of China’s medical and beauty industry, and the market of compliant products will be further expanded. In this context, upstream device companies with compliant products and sufficient production capacity are expected to benefit deeply. Imeik Technology Development Co.Ltd(300896) and Bloomage Biotechnology Corporation Limited(688363) , which have compliant three categories of water light needle products and sufficient production capacity, are recommended.
The three departments jointly issued opinions on standardizing the live broadcasting industry and continued to be optimistic about the healthy development of live broadcasting e-commerce channels. From the perspective of channel development, standardization helps to maintain the order of the live broadcast market, and the talent Commission gradient is expected to be more transparent. From the perspective of brands, the stricter management of anchors and platforms will help reduce the risk of cooperation between brands and live anchors, promote brands to reduce their binding and dependence on anchors, develop self broadcast channels, and promote brands to reduce sales costs; At the same time, the anchor shall not carry out exaggerated marketing. The sales of beauty products will rely more on brand and efficacy endorsement, and the product power will be prominent, or it will accelerate the clearing of small and medium-sized brands with weak operation ability and serious dependence on the anchor to bring goods.
Investment suggestion: we are optimistic about the rise of the “leader” of medical and beauty cosmetics made in China. We recommend Imeik Technology Development Co.Ltd(300896) , Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Bloomage Biotechnology Corporation Limited(688363) , Proya Cosmetics Co.Ltd(603605) , and we suggest paying attention to Shanghai Jahwa United Co.Ltd(600315) , Lushang Health Industry Development Co.Ltd(600223) , Syoung Group Co.Ltd(300740) , Guangdong Marubi Biotechnology Co.Ltd(603983) ; The implementation of monitoring and management measures is beneficial to the upstream “leaders” Nanjing Cosmos Chemical Co.Ltd(300856) , Jahen Household Products Co.Ltd(300955) . The mood of cultivating diamond sector is gradually warming up, and “leading” enterprises have layout opportunities. Continue to recommend Henan Liliang Diamond Co.Ltd(301071) , North Industries Group Red Arrow Co.Ltd(000519) , and suggest paying attention to Henan Huanghe Whirlwind Co.Ltd(600172) , Sf Diamond Co.Ltd(300179) , Beijing Worldia Diamond Tools Co.Ltd(688028) and Sinomach Precision Industry Co.Ltd(002046) . Optimistic about the prosperity of gold and jewelry sector, it is recommended to pay attention to Chow Tai Seng Jewellery Company Limited(002867) , Chow Tai Fook, Guangdong Chj Industry Co.Ltd(002345) and Mclon Jewellery Co.Ltd(300945) .
Risk tip: the overall consumer demand is weak and the industry competition intensifies.
