Securities code: 688225 securities abbreviation: CICA security
AsiaInfo Security Technology Co., Ltd
Record of investor relations activities
No.: 2022014
√ research on specific objects \uf0a3 analyst meeting
Investor relations \uf0a3 media interview \uf0a3 performance briefing
Activity category \uf0a3 press conference \uf0a3 roadshow activity
\uf0a3 site visit \uf0a3 one-to-one communication
\uf0a3 others (please describe other activities in words)
Name of participant Huatai Securities Co.Ltd(601688) fan Rui
And personnel name: Ni ye and Xiao Xiao of Baoying fund
(ranked in no order) Cinda AoYa fund Kong Wenbin, Xu Cong, He Xin
Time: 13:30, March 25, 2022
Place online communication
Investment and customs staff of the office of the board of directors of listed companies
Name of receptionist
1、 Company profile
The state attaches great importance to network security. In recent years, the rapid launch of the two laws, Tesla and didi have also given birth to a large number of new hot opportunities. All kinds of blackmail, data leakage, mining and other events, including recent local geographical conflicts, will stimulate profound changes in the network security industry and have a far-reaching impact. The development of the network security industry into a new generation of national defense industry is the trend of investor relations activities. The data connection and endpoint connection brought by 5g, AI and other new technologies have increased exponentially. The main content introduces that the digital system has become a new production network and faces more security challenges. Therefore, the traditional "fence" border defense idea is unsustainable. It is necessary to build the idea of "overall defense", link all security equipment, data-driven security, and realize monitoring, analysis, response Overall defense system for disposal. In the long run, the future growth space of network security is large enough. As one of the leading manufacturers, AsiaInfo security inherited AsiaInfo's nearly 30-year experience in network construction and integrated the business of trend technology in China in 2015. In the past few years, AsiaInfo security has made great progress and maintained its first position in the operator industry in terms of terminal security, virtual machine security and personal security
The market ranking and reputation of security are good, and it was rated as the first in China's network software in 2019. In terms of track layout, the selection space is large enough, the height increases, and has technical advantages and market reputation in relevant tracks. These tracks will become the main source of rapid growth of CICA security in the next three years. From cloud based access and sub network security, we should build an overall security solution based on the idea of cloud based access and sub network security, and support the overall security of data from the cloud based access and sub network security. Advantages of CICA security: a network security software company that understands the Internet and cloud. On the one hand, the network is not only the internal network of the enterprise, but also the large network of operators, because the backbone networks of the whole society are carried by operators. CICA security has a large number of system deployment in the core network, access network and support network of operators, including Internet access authentication, DNS and a series of network capabilities and data, which will be of great help to the whole network security. On the other hand, AsiaInfo security has inherited the technical and talent advantages of trend technology and carried out several rounds of iterations on its products after absorption. The product capacity has exceeded the absorbed version and is in a relatively advanced position in the field of cloud host protection in China. In the future, AsiaInfo security will continue to invest in research and development and maintain its leading position in the industry. Overall, our core advantage products are not chimney deployment, but can implement product linkage and follow the core idea of platform. All products are virtualized and deployed, and can be arranged. At the same time, we can get through all the data and instructions to realize automatic linkage disposal. Based on data aggregation, we can intelligently analyze the strategy of each product and issue it intelligently. This is our core strategy of all cloud, all connection and all intelligent platform. 2、 Q & a session: from the second half of last year to the first quarter of this year, do you feel that the safety bidding of industry customers is weakened compared with previous years? A: we focus more on the key industries. The security needs of customers in these industries are closely combined with business systems and it systems, and generally have the requirements of continuity and can not be easily interrupted. Therefore, customers in these industries will not easily reduce the security investment budget, and there is no significant slowdown in demand. Q: how does CICA security expand finance, energy and other industries? A: before 2020, the scale of AsiaInfo safety salesperson was smaller than that of companies with the same income volume, so we didn't involve a large number of waist and tail markets. In the future, AsiaInfo security will build benchmark customer cases, which will be promoted to a wider range of customer groups after the completion of sales capacity
Wide. The first step is to take advantage of our products as the vanguard to cut into customers, and then link the products through the platform to help customers establish an overall defense system and increase the purchase of other products. The third step is to operate the whole platform through security services, realize the cycle from product to platform to service, and help customers establish a complete system, so as to increase product sales.
Q: what is the charging mode of star products?
A: it's mainly about the service period. On the one hand, enhance the value of new customers; On the other hand, through the stock operation of old customers, we can improve the income of renewal and purchase. Because to constantly update the virus database and rule database for old customers, we need to continue to buy our products and services.
Q: how do you view the future growth and customer demand of identity security products?
A: identity security products need to be deeply integrated with the customer's business system and it system, so there is more customization.
In view of this situation, we have made improvements in two aspects: on the one hand, we will create different industry versions for different industries, combine the transformation function of industry attributes, achieve relative standardization and minimize the customization workload. The second aspect is to make standardized versions for small and medium-sized customers to meet the non customized market demand. The upgrading of R & D will improve the efficiency of product delivery, so as to improve the level of gross profit margin. With the trend of digital transformation and going to the cloud, we are optimistic about the demand for identity security products as a whole.
Q: what are the main factors for the low growth rate of endpoint products in the first two years?
A: before 2020, the number of our sales staff in non business industries is less than 100, the sales expansion capacity is limited, the market is not deep enough, and the renewal and purchase of old customers are not enough; Moreover, at that time, we had not launched concepts and strategies such as EPP and EDR endpoint protection, so the customer unit price was low. In the future, with the improvement of sales capacity, the modes of additional purchase and renewal of products will bring about the growth of revenue.
Annex list (if any) none
Date: March 25, 2022
