Previously, affected by meta's performance failing to meet expectations and unclear regulatory policies, the popularity of metauniverse has decreased. However, recently, with the new playing method of NFT, the upcoming summit and product launch in April and may, the theme of metauniverse is expected to rekindle the flames.
Users' acceptance of NFT exceeded expectations, and secondary transactions gradually dominated the market. The number of daily active users of opensea reached a new high at the beginning of this year. The platform transaction volume increased to US $4.491 billion in January, an increase of 102% month on month. From the overall data of NFT market, the market transactions at the beginning of the year did not recover to the high level of last August, but the market transaction structure showed an obvious change trend - the transaction volume of the secondary market increased by about 5 times compared with that of the primary market, indicating that the secondary circulation transactions among users in NFT market began to dominate.
The entry of stars will become the norm, and the social circle effect of NFT will continue to strengthen. In January this year, Jay Chou tweeted phantabearnft, which attracted the attention of fans. 10000 phantabars were sold out 40 minutes after sale, with a unit price of about 6200 yuan. It has become normal for stars to enter NFT, such as curry, pan Weibo and Edison Chen. The fan base of stars has brought greater out of circle effect to NFT, and NFT collectors are no longer limited to early blockchain players. We expect that NFT will further enhance the social interaction of NFT platforms, conferences and other special events in the future.
The outbreak of pfpnft: a new paradigm of Creator economy starting from avatar, social networking and copyright. Boring ape bayc ascended the virtual image NFT, and the team behind it, Yuga labs, raised $450 million to build the NFT media empire. Pfpnft (profile pictures, virtual image) has dominated the market in the development of nearly a year. In March this year, the NFT turnover of PFP's collectibles accounted for 84% of the overall turnover of NFT. Not only collections, the core of PFP community lies in three points: 1) organizational system design based on blockchain program, 2) cultural consensus based on IP image, and 3) community of interests based on NFT single identity. There are two major trends in the development of NFT: open copyright community co creation, allowing NFT to capture ecological value; Dao Treasury mode enables NFT issuance to change from sales to community financing.
The development of China's digital collections is gradually clear, the infrastructure is expected to be opened up, and the secondary transaction can be expected in the future. China's NFT will be de monetized and renamed "digital collection". The legal nature and supervision subject will be gradually clarified. The digital asset value of the digital collection and the right confirmation value of the blockchain technology behind it were affirmed when the official media entered the digital collection. China's digital collection infrastructure is opening up, and a unified secondary transaction standard is expected to appear. There is an "intergenerational difference" in the playing methods of alliance chain NFT and public chain NFT, and their development characteristics have their own advantages and disadvantages. The alliance chain has more advantages in copyright protection, and China's digital collections will be deeply integrated with copyright protection.
Investment suggestion: for the secondary market, we can pay attention to the platform, IP resources and related objects of the cultural exchange. Digital collection platforms include Tencent holdings, Alibaba, Inmyshow Digital Technology (Group) Co.Ltd(600556) , Tangel Culture Co.Ltd(300148) . IP classes include: Visual China Group Co.Ltd(000681) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Sumavision Technologies Co.Ltd(300079) , reading group, Tencent music, Trs Information Technology Co.Ltd(300229) , Mio exhibition, Shenzhen Zqgame Co.Ltd(300052) . Objects of the exchange: Three'S Company Media Group Co.Ltd(605168) , Xinhuanetco.Ltd(603888) , Chengdu B-Ray Media Co.Ltd(600880) , Zhewen Interactive Group Co.Ltd(600986) , Zhejiang Huamei Holding Co.Ltd(000607) .
Risk tip: Code vulnerability risk; Blockchain policies and regulatory risks.
