Call card concept: call value-added service for government, enterprises and individual customers. The system pushes the user’s edited information to the screen display through USSD or Flash message, including personality expression and enterprise information publicity, so as to ensure the call safety, improve the answering rate and carry out brand marketing accurately at low cost.
Macro development environment: the macro environment is improving, the market has great development potential, and the demand for technology and consumption promotes the innovation and integration of the industry; Policies to stimulate new information consumption and cultivate Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) ecology; In addition, the call security specification and Ott competition also further stimulate the continuous iteration of products and services.
Overall development status: the calling card business is in the stage of rapid development. At present, the scale of the calling card industry is small, only 2 billion yuan, but the growth rate is fast. The three major operators are the vast majority, with a market share of up to 90% The market share reached 51.8 outstanding.
Typical enterprise case: Telecom enables group business through intelligent communication services; Provide customized communication solutions for users through mobile and color printing value-added services; China Unicom focuses on government and enterprise users and provides digital communication value-added services for the whole scene of calls; Telephone state establishes a large communication database through number authentication to provide an overall communication solution; Teddy bear mobile establishes a unified business identity through the platform to build mobile terminal brand goodwill.
Future development trend: 1) video based product form, upgrading from text version to personalized video version; 2) The product features full scene, relying on interactive technology to help individuals and government and enterprise users communicate accurately; 3) Upgrade the experience, continuously optimize the service platform and improve the user experience; 4) Product strategy differentiation, relying on a variety of presentation methods of content, to help individuals and government and enterprise users personalized display; 5) The user market is subdivided and deeply cultivated in the vertical field.
