Performance of major game markets last week: the A-share CITIC game index fell 0.10%, outperforming the Shanghai Composite Index by 1.09pct. In the Chinese market, the download volume of the mainland mobile game market increased month on month, and the net income decreased month on month; The download volume and net income of Hong Kong, Macao and Taiwan markets decreased month on month; Among the main overseas markets, the download volume of mobile games in the US market decreased month on month, and the net income decreased month on month; The download volume of mobile games in Japan and South Korea market increased month on month, and the net income decreased month on month; The download volume of mobile games in the Southeast Asian market remained basically stable month on month, and the net income decreased month on month.
Performance and new product tracking of major game companies and their core products last week:
1) Tencent China IOS mobile games: last week, the number of downloads basically remained stable month on month, and the net income decreased month on month. In terms of the performance of core games last week, the download volume of “glory of the king” China’s IOS channel increased month on month, and the net income decreased month on month; The download volume of peace elite’s Chinese IOS channel increased month on month, and the net income decreased month on month; Last week, the total downloads of IOS in China remained basically stable month on month, and the net income decreased month on month; Last week, the download volume and net income of hero League mobile games in China’s IOS channel increased month on month; In terms of subsequent launch and testing, Tencent Tianmei studio group and xboxgamestudios launched the full freedom real-time strategy mobile game “return to Empire” on IOS platform on March 29; The MMORPG “Noah’s heart”, acting for ZuLong entertainment, is expected to go online on April 13; The MMORPG “black desert”, which acts as an agent for Korean manufacturer pearlabyss, is expected to launch the Android platform on April 27.
2) Netease China IOS mobile game distribution account (Netease mobile game): last week, the download volume basically remained stable month on month, and the net income increased month on month. Last week, the number of core game downloads increased steadily compared with that of Huanhuan; The download volume of Dahua journey to the West increased month on month, and the net income decreased month on month; “Harry Potter: Magic awakening” last week, China’s IOS downloads and net income decreased month on month; In terms of follow-up online and testing, the hard core fantasy action mobile game code: candle opened the technical test on March 25.
The data source of the report is the third-party database sensortower, which is presented after data sorting and does not represent the view of the team. The specific data shall be subject to the disclosure of the company. The time interval of weekly frequency data is 202101.04202203.27. The “last week” used in the text refers to 202203.20202203.27. The data in this time period may change in the future. The monetary unit is US dollar, and the calculation method of net income is 30% share of flow data deduction channel. Unless otherwise noted, the data of each company is the sum of global IOS end and Google play end, but excluding China Android end and overseas Facebook end Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) IOS China accounts for a relatively low proportion of channels, so the data has limited reference significance for the overall operation of the company.
Risk tip: the development of game business is less than expected, the risk of stricter policy supervision, the risk of intensified industry competition, and the technical risk of game companies.
