Development process: with the rapid economic development in China for more than 30 years, the development of mother and baby industry has experienced initial formation, rapid development and mature transformation. China’s mother and baby market has gradually developed from a single channel, scarce goods and simple demand in the 1990s to today’s Wuxi Online Offline Communication Information Technology Co.Ltd(300959) all channel operation, rich commodity categories, professional products, independent design and diversified demand. The main consumption force has gradually changed from the Post-70s to the post-90s over time. From traditional and strict parenting to scientific and refined parenting.
Product features: with the development of the mother and baby industry and the diversification of the needs of mother and baby users, the mother and baby industry has expanded from single commodity retail to diversified fields, and the types of mother and baby commodities are gradually enriched, including food (milk powder, supplementary food, snacks, etc.), consumables (diapers, baby wipes, etc.), baby toys, feeding supplies and other categories, so as to meet the diversified needs of consumers.
Industry scale: Although the birth rate is not optimistic in recent years, with the increase of per capita disposable income and the improvement of the consumption capacity of mother and child families, China’s mother and child market continues to grow. China’s mother and child consumption will reach 3459.1 billion yuan in 2021. Airy expects that China’s mother and child market will maintain a stable growth trend in the future, and the size of China’s mother and child market will reach 4679.7 billion yuan by 2025.
Ideal life mother and baby trend: with the “post-90s” and “post-95s” becoming parents gradually, the concept of giving birth and raising children is also changing: 1) being a mother has freedom: being a mother can do what you want to do, and you can still live as you want; 2) Attacking Dads: there are more dads who can bring babies and want to bring babies. Many parenting dads can easily handle them; 3) Taking children out: in addition to traditional parent-child scenic spots such as theme parks and aquariums, camping in the wild, grassland and forest and other tourism methods are also more popular, and the frequency of travel has also increased significantly; 4) Let go of the school of child rearing: let children explore by themselves, tear off the label of feeding by hand and not letting go everywhere, let children try and explore freely, and cultivate children’s independent ability; 5) Grow up anti chicken baby: teach in fun, tear off the inner label, and grow up from play. Educational children’s toys will be more loved by parents.
