Angel yeast Co., Ltd. 2021 annual social responsibility report March 25, 2022. About the time range of this report: January 1, 2021 to December 31, 2021, some contents include the social responsibility information of previous years. Release time: This report is an annual report, which is released together with the annual report of the company every year. Organization range: Angel Yeast Co.Ltd(600298) as the main body, Including the data description of all subordinate companies: the data quoted in this report are from the public documents of the company. Reliability guarantee: the company guarantees that there are no false records, misleading statements or major omissions in the content of this report, and assumes corresponding responsibilities for the authenticity, accuracy and integrity of its content
Catalogue Angel Yeast Co.Ltd(600298) (hereinafter referred to as “the company”) 2021 annual social responsibility report is in accordance with the company law
The first chapter is about the securities law and other relevant laws and regulations of angel, combined with the company’s performance
The second chapter is compiled according to the specific situation of subject responsibility and social responsibility.
Chapter III future outlook this report summarizes and reflects the company’s performance in 2021
At the same time of production and operation, it is important to promote sustainable economic development and environmental protection
Social responsibility and social protection related parties
The practice of.
Chapter one is about Angie
Angel is in Yichang, Liuzhou, Guangxi, Chongzuo, Dehong, Yunnan and
Angel Yeast Co.Ltd(600298) founded in 1986, it is headquartered in Pu’er Lake (under construction), Yili, Xinjiang, Chifeng, Inner Mongolia and hehe
North Yichang, formerly known as Yichang edible yeast nansui County, Binzhou and Jining of Shandong Province, and Benis of Egypt approved by the former State Planning Commission
The parent base was listed on the Shanghai Stock Exchange in 2000. There are 12 workers in VEV Province, Lipetsk Prefecture, Russia and other places
The total production capacity of yeast products is close to 350000 tons in China
After years of steady development, the business scale continues to expand. The yeast and Shenzhen market accounts for more than 55%, accounting for 15% in the world and ranking first in Asia
Processed products have been widely used in baking and fermented pasta, food blending first and second in the world.
Taste, brewing, human nutrition and health, animal, plant and microbial camp in the development process, angel has always adhered to the “development of biology”
Breeding and other fields. The enterprise mission of “technology innovation, healthy life” depends on science and technology
Progress and independent innovation, and strive to build the core competitiveness of enterprises
And sustainable development capacity for more than 160 countries around the world
And regions to provide high-quality and reliable products, while always ensuring
It is consistent with the interests of shareholders, partners, investors and other parties
Close people’s good trust relationship and pursue the relationship between the enterprise, employees and society
The harmonious development of society and nature, repay shareholders with practical actions,
Repay the society and strive to practice social responsibility.
Chapter II subject responsibility
1、 We are committed to building a global influential yeast brand and providing consumers with high-quality products and services. Angel always adheres to the corporate mission of “developing biotechnology and innovating healthy life”, and takes “nature, nutrition, health and delicacy”
For product R & D concept, continue to strengthen product quality and quality, and continuously provide market customers with qualified products higher than industry standards
Products to provide global consumers with high-quality yeast and food raw materials products and services. Angel adheres to the enterprise spirit of “pursuing excellence, daring to innovate and never being satisfied”, based on yeast concentric diversification, focusing on yeast
Health food ingredients, nutrition and health food, new biotechnology and new health packaging materials have been continuously improved in technology research and development
Ping, accelerate the construction of a global marketing system, further compete for the first place in the yeast industry, and strive to reduce various businesses and benchmark competitors
Strive to achieve breakthroughs in new biotechnology fields and provide global consumers with high-quality yeast and yeast extract
Food, yeast derived biological feed, nutritional and health products, food raw materials and various derivatives. It has become the world’s largest supplier of dry yeast and yeast extract, accounting for 15% of the global yeast market. In 2021, the brand value of “angel” was 14.662 billion yuan, an increase of 3.1 billion yuan over the previous year, ranking 72nd in the overall list.
Chapter II subject responsibility
1、 We are committed to building a global influential yeast brand and providing consumers with high-quality products and services. Angel has 19 subsidiaries, including 23 wholly-owned and holding subsidiaries and 2 joint-stock companies. Hongyu packaging materials, a holding subsidiary, is on the new third board
Listing. Angel has 12 yeast and derivatives production bases, including 2 overseas factories. Yeast fermentation capacity is close to 350000 tons. In 2021, angel’s production system will operate at full capacity. The total annual fermentation output reached 316000 tons, with a year-on-year increase of 10.3%, including extract
The output exceeded 100000 tons for the first time. The capacity of overseas factories was fully released, and the output of Russian companies increased for four consecutive years. Molasses alternative resources have made positive progress, and the deep-processing project of hydrolyzed sugar has been started in three subsidiaries at the same time, which will fundamentally reverse the trend
The situation of relying on molasses production and molasses raw materials waiting for sale. In 2021, angel’s overseas market sales revenue increased by 12.03% year-on-year, and its products were exported to more than 160 countries and regions around the world.
Innovative ideas for overseas business, use localized resources, develop overseas customers in the whole business, “four in one” to improve overseas brands and coordinate
The production and supply of overseas factories have been guaranteed, and the sales of new strains of yeast, food raw materials, ye and other key products have been realized.
Chapter II subject responsibility
1、 We are committed to building a global influential yeast brand and providing consumers with high-quality products and services. Angel is one of the top ten enterprises with international trademark registration in Madrid, China
“Angel” and “Fubang” are two well-known trademarks in China. “Angel” angel is in Beijing, Shanghai, Guangzhou, Chengdu, Wuhan
The brand is a “Chinese famous brand”, which has become a high-profile city in Shenyang, Cairo, Lipetsk and other cities
As an international brand with extensive influence, “angel newt” has established five application technology service centers for five consecutive sessions to carry out training for users
Selected as the “top ten credible brands of health products in China”. And services. Angel gathered the world’s most advanced baking
Technical and application capabilities, with bacolin and sonneveld
And many other international well-known brands
International experts are technical consultants; Angel baking and China
Pasta technology center has more than 100 professional bakers and
Bakers, who are familiar with the needs and trends of the industry,
Long term post to offshore and domestic customers, in-depth integration with users
Cooperation, more targeted and practical specialization
Application technology services.
Chapter II subject responsibility
1、 We are committed to building a global influential yeast brand and providing consumers with high-quality products and services. Innovate brand communication, enhance brand image and expand brand influence. In January 2021, four groups of high school students named by ” Angel Yeast Co.Ltd(600298) , innovative and healthy life” and “angel newt, professional care for health”
The special railway train starts from the south of Guangzhou and Chengdu respectively, becoming a beautiful scenic spot running on the land of China. The named train covers
The main high-speed rail lines from south to North and from east to West stop in the city where key users of angel are located. In 2021, angel will be in Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu
Wuhan and other 25 high-speed railway stations have put in 67 large screen advertisements, making the farmers’ market more popular
The little yeast moved onto the amazing city stage. On the first day of the lunar new year, angel’s advertisement was broadcast in the golden file of a set of “poetry conference” on China Central Television.
New media will also launch high-frequency brand advertising to comprehensively improve all age groups
Brand awareness.
Chapter II subject responsibility
1、 We are committed to building a global influential yeast brand and providing consumers with high-quality products and services. During the epidemic, the number of views of a short video of angel’s “teach you to make northern steamed bread at home” soared, and many people scanned Angel Yeast Co.Ltd(600298) bags
Installed a QR code and watched the video. Netizens found that: Angel Yeast Co.Ltd(600298) small packages are printed with 6 kinds of QR codes, each corresponding to 6 different models
Pasta practice! For a time, netizens turned into pastry chef one after another, Angel Yeast Co.Ltd(600298) also became popular Angel Yeast Co.Ltd(600298) turning into “online Red” not only has the particularity of the current period, but also benefits from the brand “rejuvenation” strategy implemented by the company in recent years.
Behind the seemingly simple QR code is the result of in-depth study of the market: more and more post-80s and post-90s can’t make steamed bread, let alone make steamed bread
A pattern is made, and a short video is made by linking the designs and varieties with a two-dimensional code on the package, which solves the pain points well. Under the guidance of brand rejuvenation strategy, angel newt, the health product brand of angel, bears the brunt and has invited Guo Fucheng, Xie Na and others
Tiktok Kwai, the first to enter the baby tree, mother net, shaking, fast, red book and other content platform “grass”, using their own resources
Continue to empower the industry and rapidly grow into the first brand in the field of infant and child nutrition in China. In September 2021, angel newt and kanghelong established a joint venture to promote the professional, characteristic and large-scale development of zero complementary food business and seek
Seek new opportunities for development in the field of zero complementary food for infants and children.
Chapter II subject responsibility
1、 We are committed to building a global influential yeast brand and providing consumers with high-quality products and services. In 2021, after completing the integration of international business organizations, angel will focus on shaping a three-dimensional brand image and improving the overseas image of Angel brand
Xiangli, the first year of international brand communication officially opened. AP News Agency’s outstanding contribution to angel in the field of food salt reduction and related progress
It has been reported that it has been widely spread all over the world through the five languages, attracting
Bloomberg, European news agency, Japan Kyodo News Agency and other well-known media
More than 300 overseas media reprinted it, covering more than 100 industry people worldwide
Ten thousand people. The international business center and overseas business department take the official website as the center, and the flow pool is divided
International social networking platform enterprise accounts have been established in the field of business and by country
Industry network bloggers unite to build a self media communication network and expand it in an all-round way
Brand influence.
Chapter II subject responsibility
1、 We are committed to building a global influential yeast brand and providing consumers with high-quality products and services. In 2021, the list of “top 100 most valuable brands in Russia” was released, and the Russian companies “angel”, “hundred diamonds” and “China”
“Light”“ Хлебопечкин” On the brand list. The quality director of Russian company won the “excellent quality project in Russia”
“Teacher” title. The selection of “Russia’s top 100 most valuable brands” began in 1998 and was founded by the Russian Academy of quality issues. It aims to improve the competitiveness of manufacturers in Russia and encourage enterprises to produce higher quality and more competitive goods. In 2021, Russian companies achieved full coverage of quality functions by building a large quality system, and the quality level was steadily improved, which passed the
GMP +, halal, kosher, Uzbek commodity inspection and AA BRC certification. In the whole year, the rate of high-grade dry yeast products exceeded 98%, realizing zero investment in quality
Sue. In 2021, Barilla, Russia’s largest baking factory, completed the audit of Barilla international, the largest customer in Russia
On site audit of mission X5 and magnit. Russian companies simultaneously promote online platform publicity and e-commerce business, and implement it on the local 24 home appliance business platform
Current sales, see
