Securities code: Beijing Oriental Jicheng Co.Ltd(002819) securities abbreviation: Beijing Oriental Jicheng Co.Ltd(002819) Announcement No.: 2022021 Beijing Oriental Jicheng Co.Ltd(002819) 2021 annual report summary I. important tips the summary of this annual report comes from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. In addition to the following directors, other directors attended the meeting of the board of directors to consider the annual report in person
Name of director not present in person position of director not present in person reason for not attending the meeting name of the entrusted person
Tips of non-standard audit opinions □ applicable √ not applicable to the profit distribution plan of common stock or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors √ applicable □ not applicable whether to convert accumulation fund into share capital √ yes □ no
The company’s profit distribution plan for ordinary shares reviewed and approved by the board of directors is: taking 318168998 as the base, distribute cash dividend of 1.50 yuan (including tax) to all shareholders for every 10 shares, give bonus shares of 0 shares (including tax), and transfer capital reserve to all shareholders for every 10 shares.
√ basic profit distribution plan of the company □ not applicable to the current report of the board of directors
Stock abbreviation Beijing Oriental Jicheng Co.Ltd(002819) stock code Beijing Oriental Jicheng Co.Ltd(002819)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Chang Hong, Deng di
Office address: 15 / F, Yindu building, No. 67, Fucheng Road, Haidian District, Beijing
Fax: 01068727993
Tel: 0106872799 Hangzhou Dadi Haiyang Environmental Protection Co.Ltd(301068) 727993
E-mail [email protected]. [email protected].
2. Main business or product introduction during the reporting period (I) business related to testing technology and services:
As a leading advanced testing technology and technology service provider in China, the company focuses on providing customers with one-stop comprehensive services including instrument sales, leasing, system integration, factoring and bidding business.
The one-stop comprehensive service mode of “business + product + service” is the core competitiveness of the company. On the basis of continuously expanding the product line of electronic measuring instruments, combined with efficient information management system, experienced technical team and national marketing service network, the company provides customers with a variety of professional services such as instrument sales, leasing, system integration, factoring and bidding; At the same time, value-added services such as supporting scheme design, product selection, measurement calibration, maintenance, upgrading and professional consultation can effectively solve the problems brought to customers’ procurement, application and management due to the precision, complexity and diversity of instruments and the complexity of test requirements, so as to help customers reduce business costs and test costs, improve work efficiency and test effect, and meet customers’ needs in one stop.
The company adopts a multi brand and multi variety business model, equipped with a professional team to provide localized service support, supplemented by the financial management system with capital risk control as the core and the operation management mode supported by it system, so that the sales business can operate and expand effectively and the revenue and profit can grow continuously.
After listing, the company expanded factoring and bidding business through investment and M & A, and further improved the company’s comprehensive service model from the aspects of industry supply chain finance and bidding agency for instrument and equipment procurement. At the same time, the company continues to strengthen and expand the sales, leasing and system integration business of existing instruments. Under the macro background of the national deployment of industrial structure upgrading and the vigorous development of strategic emerging industries, the company focuses on product R & D and design, production process control, product quality testing, and other high-tech and high-growth industries such as 5g new generation mobile communication, new energy vehicles and advanced intelligent manufacturing Provide comprehensive solutions for various complex test application requirements involved in application scenarios such as operation, maintenance and upgrading, and further improve the company’s operating revenue and profitability by continuously increasing R & D investment and business development in various test application systems. 1. Instrument sales business (1) main business model ① multi brand and multi variety operation
The company adopts a multi brand and multi variety business model, pays attention to the brand construction and service quality of distribution channels, adheres to market-oriented, selects instrument manufacturers with brand advantages, quality advantages and technical advantages as the suppliers of the company’s products, and establishes a strategic cooperation partnership. The company has nearly 20 official instrument brands, more than 200 instrument brands involved in business, and can provide more than 3000 types of instrument products. The company’s customers are involved in many industries and fields, such as electronic manufacturing, communication and information technology, education and scientific research, aerospace, industrial process control, transportation, new energy and so on. The richer the variety of products, the higher the degree of meeting the needs of customers. This is the unique advantage of service providers over instrument manufacturers. ② Equipped with professional team to provide localized service support
Due to the precision, complexity and diversity of instruments, instrument integrated service providers must be close to customers and respond quickly, which requires instrument integrated service providers operating across regions to provide localized services to customers by establishing branches and equipped with professional teams. As a national comprehensive service provider, in addition to the Beijing headquarters, the company has set up branches or offices in Shanghai, Nanjing, Suzhou, Hangzhou, Shenzhen, Xi’an, Wuhan, Chengdu and other places, covering more than 30 large and medium-sized cities across the country, forming a national marketing network, which can respond to customer needs in a timely and rapid manner. On this basis, the company also continued to invest resources, improve the national layout, and add business institutions in areas with relatively concentrated industrial development, further strengthening the company’s ability to serve customers.
At the same time, the company adopts the team cooperation mode of “sales engineer + product manager + application engineer” to provide professional services for customers. Among them, the sales engineer is mainly responsible for daily visit, information exchange, price negotiation, contract signing and other business communication; The product manager is mainly responsible for designing and recommending the test system scheme and specific product matching according to the application needs and budget of customers; The application engineer is responsible for the display and introduction of the test system, system construction, daily maintenance, use training and other application technical problems. The way of team division and cooperation effectively ensures the efficient implementation of one-stop service. ③ Operation management mode supported by it system
The continuous enrichment of products and services and the expansion of business scale put forward higher requirements for the company’s operation and management ability. The company uses advanced IT systems, such as ERP system, CRM system, BPM system, OA system, etc., to uniformly manage the company’s logistics, capital flow, business flow and information flow, so as to maximize the company’s management and decision-making efficiency. (2) Business process
The company’s sales business mainly adopts the order sales mode, that is, through the collection of customer information, marketing and other activities, the salesperson obtains the customer orders, and summarizes the orders to the company through the IT system after comprehensively considering the delivery date, customer credit and sales profit margin and passing the review. If there is no stock in the company’s warehouse or the insufficient part is purchased by the company from the supplier, and the supplier will ship the goods to the company’s warehouse according to the instructions. After that, the company’s warehouse will ship the goods to the branch where the customer is located according to the sales order, and hand over the goods in the form of self delivery, door-to-door delivery and distribution by professional transportation companies. After the completion of sales, the company will provide customers with instrument use training, measurement and calibration, maintenance, technical consultation and other services according to their needs.
The company’s instrument sales model is mainly direct sales, supplemented by middlemen business, including instrument distributors, traders and service providers. The company is engaged in intermediary business. On the one hand, as the authorized agent of instrument manufacturers, the company provides a supply platform for some products and needs to provide spot goods to other distributors; At the same time, agents need to transfer goods to each other due to inventory differences. On the other hand, the end users of instruments are widely distributed, and a wider customer coverage can be formed through intermediaries. 2. Instrument leasing business
Through comprehensive analysis of customers’ test objectives, application methods, existing instrument status and budget, the company provides customers with operational leasing services of electronic measuring instruments, so as to meet customers’ elastic needs, reduce customers’ comprehensive investment and avoid technical risks. For example, due to the uncertainty of market orders, manufacturers need to adjust their production capacity according to the changes of orders in the production process. During the peak production period, the actual demand of peak production can be solved by renting relevant instruments. In addition, for some medium and short-term projects, especially some R & D and production projects with high uncertainty, the necessary equipment for R & D and production can be obtained quickly by renting instruments, so as to effectively avoid financial risks. (1) Main business model
The company’s instrument leasing business belongs to operating leasing. The instruments used for leasing by the company mainly come from self operated leased instruments and instruments rented from third parties.
Self operated rental instruments mainly choose instruments with large market demand, high rental rate and recovery rate and good market liquidity, so as to ensure a high profit margin on the premise of controllable asset risk. The company has very strict purchase standards for self operated rental instruments. On the one hand, it analyzes the test application of relevant industries, understands the preference of rental customers for instrument types, and selects instruments with stable market demand; On the other hand, pay close attention to the life cycle and technical trend of the instrument, and choose products with long life cycle, slow renewal and high stability. Considering that the company has a wide range of customers and a wide variety of instruments involved in customers’ needs, many of which have low application frequency and small quantity, the company mainly leases the instruments from a third party to meet customers’ needs, which not only controls the overall operation risk, but also meets customers’ needs to the greatest extent, but also increases the rental income and profit. (2) Business process
After the customer puts forward the lease demand, the technicians of the leasing business department of the company will communicate the applicability of technology and application, and the business personnel will provide the instrument model and quotation. After both parties negotiate and determine, the customer will place an order. The delivery time required by instrument leasing is relatively urgent, and it is usually required to deliver within one week. When there is no stock in the company’s warehouse or the rented instruments cannot meet the delivery time, the company provides leasing services to customers in the form of sublease to meet customers’ needs to the greatest extent. When the lease of the instrument expires and the customer does not renew the lease, the company will re store the instrument after measurement and calibration.
As a pioneer of instrument leasing in China, the company began to carry out instrument leasing services for Chinese semiconductor, communication and electronic information related enterprises in 2006, established a professional technical support team and a nationwide marketing service network system, covered major leading enterprises in various industries, and established long-term, stable and in-depth business cooperation relations with some important industrial customers.
3. System integration business
The company’s system integration business refers to providing comprehensive test application solutions including technical consultation, test scheme design, software and hardware selection and integration, and software system development for customers when necessary.
Compared with the instrument sales business, the company provides more complex and comprehensive value-added services in the test scheme consultation stage, scheme implementation guarantee stage and long-term asset management stage, which are mainly reflected in: ① in the test scheme consultation stage, the system integration business needs to carry out the test process design, hardware system design and software system design according to the customer’s requirements, so as to achieve the customer’s comprehensive test goal; ② In the scheme implementation assurance stage, the system integration business needs to integrate the hardware and software according to the customer’s test objectives and the test scheme, and build the test system environment; ③ In the long-term management stage of the instrument, the system integration business needs to update and upgrade the hardware and software of the test system according to the changes of customer needs.
According to the market demand and judgment on the development of the industry, the company has independently developed a number of test application systems and obtained 78 computer software copyrights. It has accumulated rich experience and many successful cases in three electricity test system of new energy vehicles, electromagnetic compatibility test system, data acquisition system, Cecep Solar Energy Co.Ltd(000591) photovoltaic test system, wireless charging test system, etc. (1) Main business model
The system integration division of the company undertakes the hardware design and software development of the test application system. For each specific system integration project, a project team is established to complete the system development. The members of the project team include: ① the project manager is responsible for the overall control of the project, undertaking the project demand analysis, system framework construction, test process design, etc., and assigning the work of other project team members; ② Product manager, responsible for project hardware environment design, instrument selection and hardware connection; ③ Software Engineer, responsible for system software development and debugging.
According to the technical requirements (or standards or specifications) of the customer’s specific application, the project team determines quantifiable technical parameters by fully understanding the technical requirements and working objects of the application, designs the working schematic diagram and connection circuit diagram of the system (or project), and provides application solutions (or project proposals and technical solutions). During the implementation of the system integration project, the project team will provide customers with a number of services, including instrument selection, hardware integration (installation, connection, debugging), software development and so on, so as to complete the test requirements of the application. After the project is completed, the system integration project team will standardize the developed mature system, form standard documents, and promote the market through the sales team, so as to form reuse among customers in similar industries. (2) Business process
The project team first conducted in-depth and detailed communication with the customer’s test application department to understand its specific test
