Zhou Shengsheng was officially announced into the bureau to pay attention to the cultivation of diamond brand and the vigorous development of retail terminals
This week (March 22), Zhou Shengsheng, a leading Hong Kong funded jewelry brand, disclosed the 2021 performance announcement, which specifically proposed that the company had created an e-commerce platform to promote the diamond jewelry trading in the inlay laboratory, marking that the traditional jewelry head brand has also officially entered the diamond competition. Since 2022, we have seen the accelerated development of brand retail terminals in the diamond industry: in addition to Zhou Shengsheng, on March 1, the first offline store of cultivating diamond sub brand luccan under Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) banner landed at CITIC Pacific Plaza in Shanghai; On March 18, Mclon Jewellery Co.Ltd(300945) announced the establishment of a subsidiary, mucan jewelry, to overweight the layout and cultivate the diamond track. In addition, various entrepreneurial diamond brands at home and abroad, represented by xiaobaiguang and vrai, have also opened a number of brand stores offline. Over the past two years, the diamond cultivation track has shown a high prosperity as a whole. From the change trend of the overall supply-demand relationship of the diamond industry: the short-term Russian Ukrainian war on the supply side has affected the export of Russian diamonds, and the long-term closure of many mines has led to the expansion of the capacity gap of natural diamonds; The demand side benefits from the promotion of market education, and overseas consumers’ acceptance of diamond cultivation has been significantly improved. In the long-term perspective, we believe that cultivating diamond terminal retail is ushering in three development drivers: (1) under the imbalance between supply and demand, the price of natural diamonds continues to rise, the cost performance advantage of cultivating diamond products is becoming more prominent, and the demand for substitution is increasing. (2) With the continuous deepening of market education, consumers’ acceptance of diamond products will be further improved; (3) Traditional jewelry brands have laid out and cultivated diamonds. On the one hand, it confirms the prosperity of the industry. On the other hand, the market influence of head brands will also strongly promote the further development of diamond terminal consumer market.
Industry key words: pinduoduo, Zhou Shengsheng, taote 10 yuan store, MI siting, meituan, etc
[pinduoduo] pinduoduo’s revenue in fiscal year 2021 was + 58% year-on-year, realizing a GAAP net profit of 7.8 billion yuan.
[Zhou Shengsheng] Zhou Shengsheng disclosed his diamond e-commerce platform and actively laid out the diamond track.
[taote 10 yuan store] taote launched “taote 10 yuan store” and “taote 100”.
[Mi siting] the new generation of beauty brand “Mi siting” has completed a round of financing of more than 200 million yuan.
[meituan] in fiscal year 2021, meituan’s revenue was + 56.0% year-on-year, realizing GAAP net profit attributable to parent company of – 23.5 billion yuan.
Plate Market Review
This week (from March 21 to March 25), the retail trade index closed at 261527 points, down 1.57%, 0.37 percentage points lower than the Shanghai Composite Index (down 1.19% this week), ranking 21st among the 31 primary industries. Among the retail segments, the Internet e-commerce segment performed better this week, with the smallest decline in the commercial property operation segment since the beginning of 2022. In terms of individual stocks, Guangdong Saca Precision Manufacturing Co.Ltd(300464) (25.9%), Baida Group Co.Ltd(600865) (13.5%) and ST cross-border (13.0%) rose higher this week.
Investment suggestion: add key recommended DEA shares
Investment main line 1 (cosmetics): continuous verification of large single product + multi-channel logic, focusing on recommending domestic beauty leaders Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Proya Cosmetics Co.Ltd(603605) , Lushang Health Industry Development Co.Ltd(600223) , and cosmetics raw materials leaders of beneficiary objects Nanjing Cosmos Chemical Co.Ltd(300856) etc; Investment main line 2 (medical beauty): focus on recommending the leading products of medical beauty Imeik Technology Development Co.Ltd(300896) , the layout of the whole industrial chain Bloomage Biotechnology Corporation Limited(688363) ; Investment main line 3 (gold jewelry): pay attention to the increase of the market share of the top brands in the gold jewelry industry, and focus on recommending DEA shares (deeply cultivating the customization of marriage and love jewelry and binding the theme of “true love”), Guangdong Chj Industry Co.Ltd(002345) (making efforts to join in expansion), Chow Tai Seng Jewellery Company Limited(002867) (enabled by the provincial representative model), benefiting target Chow Tai Fook, etc.
Risk tips: macroeconomic risks, repeated epidemics, intensified industry competition, etc.
