Core view
The special strategy meeting of cultural tourism yuan universe and digital collection held in Caitong Securities Co.Ltd(601108) on Friday conducted a three-dimensional comprehensive analysis to the investment and industry circles through the discussion of IP, platform, operation, digital twins in scenic spots, overseas public chain collection mode and other industrial links, and discussed and judged the development direction of cultural tourism industry in the post epidemic era from multiple levels and angles, so as to explore a feasible path for the creation of “new business form” of digital cultural tourism, By building a platform for communication and cooperation between cultural tourism scenic spots and digital collection industry chain companies, we can help the cultural tourism industry keep pace with the development of digital economy in the era of epidemic, create a new development model of “digital cultural tourism” and quickly get out of the existing dilemma.
The circulation of digital collections on the whole platform maintained a rapid growth trend this week. The circulation of the whole platform exceeded 10 million yuan on three working days this week, including 20 million yuan on Friday. The average daily issuance amount of the whole platform on weekdays this week was 11.205 million yuan, up 37.8% from last week; In the remaining two working days of this week, although the issuance amount of the whole platform did not reach the level of 10 million yuan, they all exceeded 6 million yuan, and the issuance amount is still at the highest level in early March.
In terms of cultural tourism digital collections, the growth rate of issuance slowed down this week, and the issuance of cultural tourism digital collections on working days this week increased by 9.1% compared with last week. The average daily circulation of cultural tourism digital collections in working days this week was 3.145 million yuan, and the average daily circulation of cultural tourism digital collections in working days last week was 2.883 million yuan; In terms of weekend issuance, the average daily issuance of the digital collections of the two astronomical tours at the weekend of this week was 743000 yuan, and the average daily issuance of the digital collections of the two astronomical tours at the weekend of last week was 1.807 million yuan, down 58.9% from last week.
In terms of the number of cultural tourism digital collections issued, the working day of this week increased by 62% compared with that of last week, and the data at this weekend decreased by 32.7% compared with that of last week. On average, 106000 pieces of cultural tourism digital collections were released every day on weekdays this week, which was the first time this month that the daily average exceeded the 100000 mark. On average, 65000 pieces of cultural tourism digital collections were released every day on weekdays last week; On average, 38000 cultural tourism digital collections were released every day at the weekend of this week, and 57000 cultural tourism digital collections were released every day at the weekend of last week.
In terms of the number of scenic spots participating in the cultural and tourism digital collection, this week was basically the same as last week, with an average of 15.6 scenic spots participating in the issuance of cultural and tourism digital collection every working day this week; On the weekend data, an average of 9 scenic spots participated in the release of cultural tourism digital collections every day this week.
In terms of overseas digital collection market, the trading volume of overseas whole platform fluctuated greatly this week, and the overall level was higher than that in early March; In terms of the number of overseas market participants, the total number of traders this week was relatively stable. The average trading volume on Sunday was US $178 million, compared with us $164 million on Sunday, up 8.4% this week. In terms of the proportion of the market value of overseas digital collections, the proportion of each category this week continues to that of last week, with little fluctuation; In terms of classified transaction volume, avatar and art ranked the top two. In terms of the proportion of overseas classified transactions, this week is characterized by the fact that the proportion of transactions in the two categories of avatar and art basically ranks in the top two, and the combined transaction volume of digital collections in the two categories has basically reached 70%.
From the data of overseas mainstream digital collection trading platforms, the trend of looksrare’s trading volume significantly ahead of opensea’s trading volume at the beginning of the year has ended, and the trading volume of opensea and looksrare has been at the same level recently. The trading volume of rarible’s secondary market is significantly higher than that of the primary market. On Tuesday, the trading volume of the secondary market is about 14 times that of the primary market.
Investment proposals: focus on the cultural and tourism resource holders with strong IP attributes. Investment proposals: focus on the cultural and tourism resource holders with strong IP attributes: the ‘ Xi’An Qujiang Cultural Tourism Co.Ltd(600706) [ Hylink Digital Solution Co.Ltd(603825) . Sh], Three’S Company Media Group Co.Ltd(605168) [ Three’S Company Media Group Co.Ltd(605168) . Sh], Zhewen Interactive Group Co.Ltd(600986) [ Zhewen Interactive Group Co.Ltd(600986) . Sh], Chengdu B-Ray Media Co.Ltd(600880) [ Chengdu B-Ray Media Co.Ltd(600880) . Sh] Visual China Group Co.Ltd(000681) Visual China Group Co.Ltd(000681) .SZ、 Xinhuanetco.Ltd(603888) Xinhuanetco.Ltd(603888) .SH。
Risk warning: uncertainty of technology development, business model and market demand; Policy fluctuations.
