Key investment points
View update this week
From the perspective of the performance expectation of the first quarterly report of 2022, the addition of recruits in the marketing sector, sports policy, Qingming file and the progress of yuancosmic hardware, the forecast of the first quarterly report of 2022 is gradually approaching, and the sectors with good or weak expected performance have been gradually reflected in the market. The year-on-year increase or decrease of the performance in the first quarter of 2022 will be affected by factors related to the base effect and the fluctuation of the epidemic in March. The new shares of zhaoxun media (the net profit attributable to the parent company in the first quarter of 2022 was 59.8 million yuan, an increase of 15% year-on-year), as a digital media operator of China's high-speed railway, will be listed on March 28 (the issue price is 39.88 yuan / share, the total share capital after issuance is 200 million shares, and the market value is 7.98 billion yuan, corresponding to 33.8 times of PE deducting 236 million yuan of non attributable profit in 2021), representatives of leading marketing media enterprises in the same industry Focus Media Information Technology Co.Ltd(002027) Bluefocus Intelligent Communications Group Co.Ltd(300058) the latest market value corresponds to wind's consensus expectation that the PE of the parent company's profit in 2021 will be 14 times and 31 times respectively, and the PE of the parent company's profit in 2022 will be 12 times and 24 times respectively (the average PE is 16.4 times). The State Council issued the opinions on national fitness. The new sports consumption sector driven by the sports new year in 2022 is expected to run through the whole year, and sports is expected to bring new increment under the empowerment of new technology. The Qingming Festival is approaching. Under the fluctuation of the epidemic in March, the operating rate of cinemas across the country was 46.5% as of March 23). In the short term, imported films failed to support the box office market. The superposition of the fluctuation of the epidemic caused short-term pressure on the Qingming Festival in 2022. Picovr at the hardware end of yuancosmic sector is expected to promote the development of the market.
This week focuses on recommending individual stocks and logic
Give the media new consumer industry an overweight rating. In the past 1-2 weeks, we can pay attention to the implementation of performance forecast and the progress of epidemic control, and the meta universe sector can still be expected Bluefocus Intelligent Communications Group Co.Ltd(300058) (together with the enterprises such as byte beating, Tencent, Kwai Fu and so on) joined the NextArch foundation. It will export standardized solutions to different problems encountered by enterprises in the practice of micro service production, and the first digital collection publishing platform MEME will soon be launched. Mango Excellent Media Co.Ltd(300413) (mango TV digital collection based on light chain has launched new digital collections one after another); Station B BiliBili (cheers 2022 series of digital collections are launched in the official account of BiliBili digital collection, including 7 themes, sports events and other limited issues of 10000) Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) (with the steady growth of the main business, a new amount of yuan will be invested in veer VR, and the film time released by veer VR will be available for viewing through Pico VR); Chinese Confucianism (online movie watching app pumpkin movies, new films constantly); The targets that are undervalued and the new business layout in 2022 can be expected can focus on Shanghai Yaoji Technology Co.Ltd(002605) , Zhejiang Huace Film And Tv Co.Ltd(300133) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Thinkingdom Media Group Ltd(603096) , Citic Press Corporation(300788) , Zhejiang Daily Digital Culture Group Co.Ltd(600633) , Beijing Fengshangshiji Culture Media Co.Ltd(300860) , etc.
Risk tips
The risk of industrial policy change, the risk that the performance of the recommended company is less than expected, and the risk of industry competition; The risk of changes in editing and broadcasting policies, the risk that the progress of film and television works is not as expected, the risk that they have not been filed, and the risk that their operation does not meet the expectations; Epidemic fluctuation risk and macroeconomic fluctuation risk.
