Securities code: Ocean'S King Lighting Science & Technology Co.Ltd(002724) securities abbreviation: Ocean'S King Lighting Science & Technology Co.Ltd(002724) Ocean'S King Lighting Science & Technology Co.Ltd(002724) investor relations activity record No.: 2022003
Investor related √ specific object research □ analyst meeting
Activity □ media interview □ performance briefing
other
□ press conference □ Roadshow
□ site visit
□ others
Participant China Securities Co.Ltd(601066) : Peng Yuanli;
Name and person Penghua Fund: Yang Faxin, DU Liang, Dai Gang;
Member name
CCB Fund: Wu Zhihao;
Huihua financial management: Bao Zongyu;
Dunhe assets: Zhang Duo
Time: 10:00 am, March 24, 2022
Location teleconference
Securities affairs representative of listed company: Zhu Liyu receptionist investment and customs principal: Deng Chunyan name investor customs interactive exchange department activity main 1. Why do customers choose company products and services instead of those of other manufacturers?
There are usually two starting points for customers to buy professional lighting. One is to have high-quality products; Second, better and faster services. The value brought by the company to the needs of customers is as follows:
(1) Provide customers with energy-saving and environment-friendly lighting products, reduce business costs and improve environmental protection solutions.
(2) The company adopts the direct selling mode close to customers, and has more than 200 service centers and nearly 1000 marketing outlets of service departments across the country. In case of any problem, the company responds to the new and innovative needs of customers on call.
2. In the past few years, the number of sales personnel of the company has been relatively stable without a large expansion. What is the consideration? What is the future recruitment plan?
(1) Before 2011, the company's performance grew rapidly, the company's internal management ability failed to keep up with the growth rate, and there were some problems in quality, delivery and personnel. Therefore, in the past few years, we positioned to improve our internal organizational ability, reshape the company's management system, improve the R & D system and technology accumulation, so that we can support the development of the company in the future.
(2) Every year, the company formulates new personnel plans according to the performance objectives of various industries, evaluates the per capita sales and personnel recruitment every six months, and makes personnel plan adjustments.
3. What is the company's downstream customer procurement model?
Customers in different industries of the company have different procurement modes, which are mainly divided into sporadic procurement, framework procurement, storage and sales procurement. Regardless of the purchase mode, the customer needs to finally determine the purchase quantity and amount according to the actual application scenario.
Annex list none (if any)
Date: the morning of March 24, 2022
