New changes in the development of alcoholic beverage industry
Category: diversified new wine drinks are developing rapidly, represented by low alcohol wine, foreign wine and fruit wine.
Crowd: young groups and female consumers are rising, and the online alcohol consumption crowd is expanding.
Attitude: wine is the carrier of diversified needs, and attention to self needs is equally important.
Scene 1: drinking alone
A person drinks more to enjoy and relax. Home is the first choice, usually beer, low alcohol and baijiu. Male consumers are more concerned about drinking and drinking to satisfy the needs of enjoyment and taste, and prefer beer and baijiu. Female consumers pay more attention to the emotional and functional needs behind drinking, and have a higher preference for bars / pubs. Generous consumption, tend to choose low alcohol wine and wine.
Scene 2: family gathering
When reuniting with family members, we expect to enjoy good wine and dishes. We will give priority to home and medium and high-end restaurants. Baijiu and beer are the first choice. “18-29 year old” consumers choose to drink more for the sake of good drinking, and prefer foreign wine and low alcohol wine. Consumers over 30 are more concerned about the need to adjust the atmosphere and occasion.
Scene 3: friends drink
Drinking with friends not only regulates the atmosphere, but also hopes to relax and enjoy. Beer and Baijiu are more popular. “18-29 year old” consumers have more obvious needs to alleviate their emotions and taste, and prefer to drink beer and low alcohol wine.
Scenario 4: business entertainment
The main purpose of social drinking is to promote a harmonious social atmosphere. More choices are made in medium and high-end restaurants, and the amount of wine consumption is high. Men and consumers over 30 years of age have stronger social goals, while they prefer public restaurants, but wine consumption is higher than that of other segments, and they prefer Baijiu and wine.
