Securities code: Zhejiang Meorient Commerce & Exhibition Inc(300795) securities abbreviation: ST Mio Announcement No.: 2022010 Zhejiang Meorient Commerce & Exhibition Inc(300795) 2021 annual report summary I. important tips the summary of this annual report is from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. The audit opinion of Tianjian Certified Public Accountants (special general partnership) on the company’s financial report this year is: standard unqualified opinion. There was no change in the accounting firm during the reporting period. Tips on non-standard audit opinions □ applicable √ not applicable the company was not profitable at the time of listing and is not profitable at present □ applicable √ not applicable to the profit distribution plan of common stock or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors √ applicable □ not applicable
The company’s profit distribution plan for ordinary shares reviewed and approved by the board of directors is: take 100164000 as the base, distribute cash dividend of 0.00 yuan (including tax) to all shareholders for every 10 shares, send bonus shares of 0 shares (including tax), and transfer capital reserve to all shareholders for every 10 shares.
Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation ST Mio stock code Zhejiang Meorient Commerce & Exhibition Inc(300795)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Yao Zongxian, Lu Yanjun
Office address: room 2104, 21 / F, modern transportation business building, 218 Hengfeng Road, Shanghai
Fax 02151797009
Tel: 02151797078
E-mail [email protected]. [email protected].
2. Introduction to main business or products during the reporting period
1、 Industry of the company during the reporting period
1. China’s economy recovered as a whole and its foreign trade performed well
Under the situation of normalization of epidemic prevention and control in China, China’s economy has generally shown a good recovery trend, economic growth continues to maintain a leading position among major economies, and new achievements have been made in high-quality economic development and structural transformation and upgrading. Foreign trade is an important part of China’s open economy and an important driving force for national economic development. It is also a key hub for unblocking China’s international double cycle. According to the data released by the General Administration of Customs on January 14, 2022, the total import and export value of China’s goods trade in 2021 was 39.1 trillion yuan, a year-on-year increase of 21.4%. Among them, the export was 21.73 trillion yuan, a year-on-year increase of 21.2%.
Exhibition industry is regarded as an important engine of economic development, especially in foreign trade. For a long time, the exhibition has been the most direct and efficient trade platform. Holding foreign-related exhibitions in China, leading Chinese enterprises to hold exhibitions abroad and participate in exhibitions are important means to promote foreign trade. 2. International exhibitions have returned to normal, and participating abroad is facing challenges
In 2021, the epidemic situation in foreign countries was still severe. However, in order to control economic losses, countries gradually relaxed the control of the epidemic, successively cancelled the epidemic restriction measures, and gradually showed a state of liberalization. Foreign exhibitions also resumed. The Dubai World Expo was held as scheduled on October 1, 2021. According to the report “insight into global recovery in 2021” released by the global exhibition industry association (UFI), the demand of exhibitors and visitors has returned to the level before the covid-19 epidemic. 72% of existing visitors and 62% of exhibitors plan to participate in trade exhibitions with the same or higher frequency in the future.
Although foreign exhibitions have gradually resumed, China’s overseas exhibitions still face major challenges. Foreign trade enterprises need to bear greater risks and costs, including expensive travel costs, huge time costs and high-probability infection risks. Therefore, at present, they still can not directly connect with foreign merchants offline through exhibitions as before the epidemic, which has an impact on Chinese enterprises to explore overseas markets and expand export trade.
3. The resilience and vitality of China’s exhibition development began to increase
In 2021, in the face of the severe challenges brought by the epidemic, China’s exhibition industry made concerted efforts to meet the challenges, strive to overcome the adverse effects, accelerate the innovation of exhibition services, management and business models, and accelerate the cultivation of new drivers of industry development. China’s exhibition industry continued to recover on the basis of 2020, and the number and area of exhibitions increased rapidly compared with the previous year.
According to the China Exhibition economic development report 2021 released by the China Council for the promotion of international trade, 2949 economic and trade exhibitions were held in China, a year-on-year increase of 48.6%; The total exhibition area was 92.99 million square meters, a year-on-year increase of 27.2%.
4. Digital exhibition has become the innovation direction and important supplement of traditional exhibition
In 2021, the impact of covid-19 pneumonia epidemic on global exhibitions continued to deteriorate. Combined with the accelerating transformation of offline exhibitions to digitization, major exhibition enterprises are actively looking for alternative modes of offline exhibitions. According to the data of UFI global exhibition industry barometer released by UFI, 58% of respondents around the world have added digital services and products to their existing exhibition products. In order to cope with the epidemic and alleviate the development difficulties of Chinese foreign trade enterprises, international trade digital exhibition has gradually become an important means and supplementary content in the exhibition work, and has built a more convenient and effective innovative trade cooperation platform for foreign trade enterprises to communicate and cooperate with overseas buyers.
On November 18, 2021, the Ministry of Commerce issued the “14th five year plan” for high-quality development of foreign trade (hereinafter referred to as the “plan”), drawing a road map for the high-quality development of China’s foreign trade in the future.
One highlight of the plan is the weakening of quantitative indicators and the emphasis on innovation driven promotion of high-quality development of foreign trade. Among them, “establishing a marketing system with Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration and domestic and overseas linkage” and “building online platforms such as cloud exhibitions to promote digital marketing” are written into the plan. As an innovative direction and important supplement to traditional exhibitions, digital exhibitions have strong vitality.
2、 Main businesses of the company during the reporting period
1. During the reporting period, the company’s main business is online digital exhibition, and its product is “online exhibition and trade Max”, which is a brand-new online digital exhibition model integrating five service modules of digital information, digital display, digital matchmaking, big data mining and digital negotiation, which is created by the company with “independent property rights, independent brands and independent operation” and distributed all over the world. This product gives full play to the advantages of the Internet, Based on the global exhibition resources and global exhibition system of Mio exhibition, with the commodity demand information collected and provided by the overseas buyer service team as the core, relying on the foreign trade big data service and accurate matching function of Mio exhibition, and using the new mode of online digital exhibition, Chinese exhibitors can do foreign trade online, find merchants online and expand the market online.
During the reporting period, the company held digital exhibitions in the United Arab Emirates, India, Turkey, Poland, South Africa, Egypt, Mexico, Brazil, the United States, as well as 14 trade distribution countries such as RCEP countries, Japan, Indonesia, Vietnam, Thailand and Malaysia, covering 8 major industries such as textile and clothing, machinery, home, building materials, auto parts, hardware, 3C and food, serving nearly 3000 exhibitors from 24 provinces, autonomous regions and municipalities directly under the central government, It has connected various industry buyers from Dubai, Mexico, Poland and other countries hosting the above-mentioned online digital exhibitions and 127 countries in the covered regions, realizing an annual trade procurement of more than 30 billion yuan.
2. During the reporting period, based on the gradual and comprehensive liberalization of epidemic control in foreign countries and the resumption of exhibitions in various countries, the company launched a double line and double exhibition product – “online exhibition and trade meta”, which is mainly aimed at the market changes that the current overseas exhibitions are resumed but the exhibition of Chinese enterprises is still blocked, and customized Wuxi Online Offline Communication Information Technology Co.Ltd(300959) Full process services at home and abroad: set up a “digital overseas exhibition hall” on the front line of the exhibition to provide online selection, and the exhibits go to sea in advance for exhibition; During the exhibition, physical exhibitions will be held offline. Exhibitors will go online and buyers will be present. Buyers will experience products from zero distance and understand product functions through online real-time negotiation with sellers; After the exhibition, carry out secondary operation services to help exhibitors obtain more buyers and customers with matching purchase intentions.
In December 2021, the company successfully held three double track and double exhibitions in Poland, Dubai and Mexico. A total of 471 secondary enterprises participated in the three exhibitions, nearly 40000 buyers pre registered to watch the exhibition, and more than 3500 buyers conducted nearly 10000 real-time negotiations with exhibitors at the exhibition site, with an average of nearly 20 negotiations received by each exhibitor; During the exhibition, there were nearly 1700 sample lists, and buyers and exhibitors reached purchase intentions at the exhibition site, with a purchase amount of nearly US $100 million. The double track exhibition has achieved good results when the international exhibition has been resumed and Chinese exhibitors cannot go abroad.
3. During the reporting period, the company launched the “digital station building” product – “online exhibition and trade station building link”. On July 9, 2021, the general office of the State Council issued the opinions on accelerating the development of new forms and models of foreign trade, and put forward 25 opinions on promoting the development of new forms and models of foreign trade from seven aspects. In supporting the development and growth of foreign trade segmentation service platform, it is proposed to encourage foreign trade enterprises to build independent stations by themselves, support professional station building platform optimization and improve service capacity. Combined with the online buyer invitation and promotion mode of Mio Exhibition for more than ten years, “online exhibition and trade station connection” carries the core service of online exhibition and trade digital negotiation, integrates the commercial data resources of Mio exhibition and the traffic resources of tradeChina platform, provides a new platform for foreign trade enterprises to go to sea and enables the digitization of foreign trade. 4. During the reporting period, the company launched China exhibition investment and M & a business, acquired 51% equity of Shenzhen Huafu Exhibition Service Co., Ltd., and Shenzhen Huafu Exhibition Service Co., Ltd. became the holding subsidiary of the company. Shenzhen Huafu Exhibition Service Co., Ltd. has launched China Educational Equipment & Technology (“CEET”) innovation and education exhibition. The exhibition adopts the chain exhibition mode. Shenzhen Education Equipment Expo, Sichuan Education Expo, Hebei Education Equipment Exhibition, northwest Education Equipment Expo and Jiangxi education equipment (Fuzhou) exhibition have been held in Shenzhen, Chengdu, Shijiazhuang, Xi’an, Fuzhou and other places. The merger and acquisition of Huafu exhibition has further enriched the industry segments of the company’s business, which is conducive to improving the company’s layout and building ability in professional exhibitions. At the same time, it can help the company open the Chinese market, make up for the vacancy of the company in the domestic market, and improve the company’s anti risk ability; At the same time, on the premise of the company’s layout of overseas markets for many years, it has laid the foundation for the in-depth incubation of professional exhibitions in the post epidemic era. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Year end 2021 year end 2020 year end increase or decrease over the previous year year end 2019 year end
Total assets 5228833740953056835942 – 1.45% 66019323501
Net assets attributable to shareholders of listed companies 3839690541743408149996 – 11.54% 60151767510
20212020 year-on-year increase or decrease 2019
Operating revenue 181640930649435330535 92.51% 42577637762
Net profit attributable to shareholders of listed company -5764502453 -6462953580 10.81% 6611656279
Net profit attributable to shareholders of listed companies after deducting non recurring profit and loss of -5353094143 -6263318292 14.53% and 6293277965
Net cash flow from operating activities -1429246025 -1238701537 -15.38% 5922404826
Basic earnings per share (yuan / share)
