From January to February, social zero increased by 6.7% year-on-year, and many companies disclosed business data, which showed a bright overall performance
This week (March 15), the National Bureau of statistics released the data of total retail sales of social consumer goods (hereinafter referred to as “social zero”) from January to February 2022. From January to February 2022, the total amount of China’s social zero was 7442.6 billion yuan, a year-on-year increase of 6.7%. In terms of channels: online, driven by the promotion activities such as “online annual goods Festival”, the online retail sales of physical goods from January to February was 163711 billion yuan (+ 12.3%); Offline, the operation of physical stores also improved. The retail sales of supermarkets, convenience stores, department stores, specialty stores and specialty stores increased by 3.0% / 12.8% / 2.1% / 10.3% / 5.3% respectively year-on-year. By category: the required categories have maintained steady growth as a whole; Among the optional categories, gold, silver and jewelry were + 19.5% year-on-year, and the industry terminal sales showed a high boom in the peak season of the Spring Festival; In terms of service consumption, the catering revenue from January to February was 771.8 billion yuan (+ 8.9%), recovering well. On the whole, driven by factors such as the Spring Festival and the Winter Olympics, social consumption showed some resilience from January to February. In addition, several companies disclosed announcements this week, and the overall business performance was brilliant: the gold jewelry sector Chow Tai Seng Jewellery Company Limited(002867) achieved a revenue of about 2.319 billion yuan (+ 203.11%) and a net profit attributable to the parent company of about 218 million yuan (+ 36.01%) from January to February 2022. The promotion of the provincial representative model continued to empower the company in multiple directions; According to the performance express data disclosed by Guangdong Chj Industry Co.Ltd(002345) fashion jewelry leader, the company achieved a revenue of 4.651 billion yuan (+ 44.65%) and a net profit attributable to the parent company of 353 million yuan (+ 152.88%) in 2021. The expansion of franchise channels driven high performance growth. In the cosmetics sector, Shanghai Jahwa United Co.Ltd(600315) disclosed the annual report. In 2021, the company achieved a revenue of 7.646 billion yuan (+ 8.73%), a net profit attributable to the parent company of 649 million yuan (+ 50.93%), and the results of brand innovation and channel upgrading were shown.
Industry Keywords: meituan good goods, second-hand good goods, economic data, Dou to try fresh food, niudaji, etc
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Plate Market Review
This week (from March 14 to March 18), the retail trade index closed at 265686 points, down 3.19%, 1.42 percentage points lower than the Shanghai Composite Index (down 1.77% this week), ranking 26th among the 31 primary industries. Among the retail segments, the supermarket segment performed better this week, and the commercial property operation segment has the smallest decline since the beginning of 2022. In terms of individual stocks, this week Renrenle Commercial Group Co.Ltd(002336) (13.1%), Guangdong Highsun Group Co.Ltd(000861) (9.1%), Maoye Commercial Co.Ltd(600828) (8.1%) rose ahead.
Investment suggestion: pay attention to the leading brands of cosmetics, medical beauty and gold jewelry
Investment main line 1 (cosmetics): continuous verification of large single product + multi-channel logic, focusing on recommending domestic beauty leaders Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Proya Cosmetics Co.Ltd(603605) , Lushang Health Industry Development Co.Ltd(600223) , and cosmetics raw materials leaders of beneficiary objects Nanjing Cosmos Chemical Co.Ltd(300856) etc;
Investment main line 2 (medical beauty): focus on recommending the leading products of medical beauty Imeik Technology Development Co.Ltd(300896) , the layout of the whole industrial chain Bloomage Biotechnology Corporation Limited(688363) ;
Investment main line 3 (gold jewelry): pay attention to the high boom of gold jewelry terminal consumption and the increase of the market share of head brands, and focus on Guangdong Chj Industry Co.Ltd(002345) (power alliance expansion drives high growth), Chow Tai Seng Jewellery Company Limited(002867) (provincial representative mode empowerment), benefiting target Chow Tai Fook, etc.
Risk tips: macroeconomic risks, repeated epidemics, intensified industry competition, etc.
