Mclon Jewellery Co.Ltd(300945) set up mucan jewelry to promote diamond consumer education Mclon Jewellery Co.Ltd(300945) announced on March 17 that according to the company’s business development plan, in order to promote the development of the company in the field of cultivating diamond business, improve the company’s profitability and enhance its comprehensive competitive strength, the company signed the investment cooperation agreement with Wang Yan and Lin Lulu to jointly establish Shanghai Muccan Jewelry Co., Ltd., with a registered capital of 10 million yuan Mclon Jewellery Co.Ltd(300945) as a jewelry listed company with certain influence, actively embracing the diamond cultivation business is conducive to promoting the consumer education of diamond cultivation and accelerating the penetration rate. China’s diamond cultivation industry is in the primary stage of development, and consumer awareness and recognition are at a low level. With more and more jewelry brands joining the industry, it is expected to quickly improve Chinese consumers’ awareness of diamond cultivation, so as to drive the scale expansion of upstream rough production and downstream retail.
In February, the import and export data of cultivated diamonds in India were released, and the industry as a whole showed a high outlook. GJEPC released the import and export data of Indian diamonds in February, of which the import of cultivated diamond blanks was US $155 million, a year-on-year increase of + 84.4% and a month on month increase of + 1.0%; The import penetration rate was 7.0%, with a year-on-year increase of + 1.6pcts. The export volume of cultivated diamond bare diamonds was 126 million US dollars, with a year-on-year increase of + 114.6% and a month on month increase of + 3.2%; The export penetration rate was 6.0%, with a year-on-year increase of + 2.7pcts. The import volume of blanks reached a new high in a single month, and the month on month growth rate of import and export volume should also be higher than the apparent growth rate. The industry as a whole shows a high outlook; At the same time, in the case of tight supply of natural diamonds, the substitution process of cultivated diamonds may be accelerated. From this dimension, China’s cultivated diamond rough producers will fully benefit.
Shanghai Jahwa United Co.Ltd(600315) profit is the best in 6 years, focusing on the development of multiple brands of skin care products. The company released the financial report for 2021. In 2021, the operating revenue was 7.65 billion yuan / yoy + 8.7%, the net profit attributable to the parent company was 649 million yuan / yoy + 50.9%, and the net profit deducted from non net profit was 676 million yuan / yoy + 70.8%; Single Q4 achieved an operating revenue of 1.82 billion yuan / yoy + 8.7%, and a net profit attributable to the parent company of 229 million yuan / + 93.8%. The company’s high performance is due to the following reasons: 1) the company adheres to the differentiated brand development strategy, focusing on skin care products and multi brand development; 2) The company’s online business has increased rapidly, and the proportion of e-commerce structure has increased; 3) The company’s expense rate is stable, and the growth of gross profit margin drives the growth of profit; 4) The company’s “123” policy and product marketing innovation have achieved remarkable results, and the brand repurchase rate has increased.
Investment suggestion: cultivate the sentiment of diamond sector and gradually recover. Continue to recommend Henan Liliang Diamond Co.Ltd(301071) , North Industries Group Red Arrow Co.Ltd(000519) , and pay attention to Henan Huanghe Whirlwind Co.Ltd(600172) , Sf Diamond Co.Ltd(300179) , Beijing Worldia Diamond Tools Co.Ltd(688028) and Sinomach Precision Industry Co.Ltd(002046) ; Optimistic about the prosperity of gold and jewelry sector, it is recommended to pay attention to Chow Tai Seng Jewellery Company Limited(002867) , Chow Tai Fook, Guangdong Chj Industry Co.Ltd(002345) and Mclon Jewellery Co.Ltd(300945) ; We are optimistic about the domestic medical beauty brands, recommend Imeik Technology Development Co.Ltd(300896) , Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Bloomage Biotechnology Corporation Limited(688363) , Proya Cosmetics Co.Ltd(603605) and Shanghai Jahwa United Co.Ltd(600315) , and pay attention to Lushang Health Industry Development Co.Ltd(600223) , Syoung Group Co.Ltd(300740) , Guangdong Marubi Biotechnology Co.Ltd(603983) ; The implementation of monitoring management measures is beneficial to upstream enterprises Nanjing Cosmos Chemical Co.Ltd(300856) , Jahen Household Products Co.Ltd(300955) .
Risk warning: the promotion of new products is not as expected, the production quality of cosmetics is at risk, and the overall fluctuation risk of the industry; The demand for diamond cultivation is lower than expected, the price of raw materials has risen sharply, and the competition pattern of the industry has deteriorated; The macroeconomic growth rate declined, the channel reform accelerated, and the cultivation of new brands was less than expected.
