Industry observation of digital collections this week: this week, China's data reached the highest value this year, and the overseas transaction volume ended the downward trend

This week, the issuance amount of the whole platform reached the highest level in March. On Wednesday, the issuance amount of the whole platform exceeded the 10 million yuan mark for the first time this year, reaching 14.873 million yuan. The average daily issuance amount of the whole platform on weekdays this week was 8.133 million yuan, and the average daily issuance amount of the two weekdays in early March was 4.48 million yuan and 4.43 million yuan respectively, an increase of 83% over last week. In terms of weekend data, the average two-day issuance amount this weekend was 5.4 million yuan, and the average two-day issuance amount last weekend was 2.61 million yuan, an increase of 107%.

In terms of cultural tourism digital collections, the circulation volume increased significantly this week, and the circulation volume of cultural tourism digital collections reached the highest level in March. The average daily issuance of digital collections of cultural tourism on working days this week was 2.883 million yuan, and the average daily issuance of digital collections of cultural tourism on working days last week was 1.185 million yuan, an increase of 143% over last week; In terms of weekend issuance, the average daily issuance of the digital collections of the two astronomical tours at the weekend of this week was 1.807 million yuan, and the average daily issuance of the digital collections of the two astronomical tours at the weekend of last week was 905000 yuan, an increase of 100% over last week. In terms of the number of cultural tourism digital collections issued, it also increased relatively significantly this week. On average, 65000 pieces of cultural tourism digital collections were released every day on weekdays this week, and 44000 pieces of cultural tourism digital collections were released every day on weekdays last week, up 47.8%; On average, 57000 cultural tourism digital collections were released every day at the weekend of this week, and 19000 cultural tourism digital collections were released every day at the weekend of last week, up 205.4%.

In terms of the number of scenic spots participating in the cultural tourism digital collection, except for 9 scenic spots on Monday and 7 on Sunday, the number of scenic spots participating in other scenic spots every day exceeded 10. An average of 15.2 scenic spots participated in the issuance of cultural and tourism digital collections on weekdays this week; On the weekend data, an average of 10 scenic spots participated in the issuance of cultural and tourism digital collections every day this week.

In the overseas digital collection market, the trading volume showed an upward trend this week, ending the previous downward trend. The average trading volume on Sunday was 164 million US dollars, and the average trading volume on Sunday was 123 million US dollars, up 32.8% this week.

In terms of the proportion of the market value of overseas digital collections, the proportion of each category this week continued that of last week; In terms of classified transaction volume, avatar showed a rebound trend and returned to the first position this week. The trading volume of avatar accounted for 37.42% this week and 21.93% last week, with an increase of 15.49%; The transaction volume of collections decreased significantly this week, accounting for 12.65% this week, 23.68% last week, down 11.03%.

Investment proposals: focus on the cultural and tourism resource holders with strong IP attributes. Investment proposals: focus on the cultural and tourism resource holders with strong IP attributes: the ' Xi'An Qujiang Cultural Tourism Co.Ltd(600706) [ Hylink Digital Solution Co.Ltd(603825) . Sh], Three'S Company Media Group Co.Ltd(605168) [ Three'S Company Media Group Co.Ltd(605168) . Sh], Zhewen Interactive Group Co.Ltd(600986) [ Zhewen Interactive Group Co.Ltd(600986) . Sh] Chengdu B-Ray Media Co.Ltd(600880) Chengdu B-Ray Media Co.Ltd(600880) .SH、 Visual China Group Co.Ltd(000681) Visual China Group Co.Ltd(000681) .SZ 、 Xinhuanetco.Ltd(603888) Xinhuanetco.Ltd(603888) .SH 。、

Risk warning: uncertainty of technology development, business model and market demand; Policy fluctuations.

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