Securities code: Shandong Yuma Sun-Shading Technology Corp.Ltd(300993) securities abbreviation: Shandong Yuma Sun-Shading Technology Corp.Ltd(300993)
Shandong Yuma Sun-Shading Technology Corp.Ltd(300993)
Record of investor relations activities
No.: 2022012
Investor related □ specific object research □ analyst meeting □ media interview
Activity □ performance presentation □ press conference □ Roadshow
No □ site visit √ others – telephone interview
Shi Fanke, Wang Qian, Zou Guoqiang Zheshang Securities Co.Ltd(601878) Liu yangjianxin pension
Tang Liang Zheshang Securities Co.Ltd(601878) asset management Peng Haiwei Huaxia Fund
Zhang Jing Tianhong fund Wang Xingwei Hongyi
Cheyuwen South Fund Zhu Chenxi Guojun asset management
Participants
Name and sheet: Zhang Xuxin, investment promotion and financial management, Huang Yu, self operated by Guangfa
Name: Yu Xiyang Xingye global qincong ICBC Credit Suisse
Du Pengzhe gains the assets of Zhang Jing in the West
Xu Weijun Ping’an pension Zhong Jun CAITONG fund
Guo Fei Bank of Communications
Time: teleconference from 9:00 to 10:00 on March 19, 2022
Place: company conference room
Cui Guixian, deputy general manager and director of listed company
RECEPTIONIST: Yang Jinyu, deputy general manager and Secretary of the board of directors
Fan Yingjie, Assistant General Manager
Name: securities affairs representative Wang Yunxue
Investor Guan 1. Does the general code for building energy conservation and renewable energy utilization implemented on April 1, 2022 have an impact on the operation of the company as the activity owner?
The main content introduces the general code for building energy conservation and renewable energy utilization implemented on April 1, 2022
It is specified that: “① in areas with hot summer and warm winter and hot summer and cold winter, shading measures shall be taken for the south, East and West outward windows and transparent curtain walls of class a public buildings; ② in areas with hot summer and warm winter, the building shading coefficient of the East and West outward windows of residential buildings shall not be greater than 0.8.” From the above documents, building shading has become a major measure of building energy conservation, which plays an important guiding role in promoting the wide application of functional shading products in China. At present, the market share of functional sunshade materials in China is less than 5%. Driven by the above documents, the market share of functional sunshade materials will be significantly increased. As a leading enterprise in China’s functional sunshade industry, the company has a wide range of products, which are widely used in internal and external sunshades of construction projects. Various quality indicators are in a leading position in Chinese peers, and the energy-saving effect is obvious, which will play a positive role in the sales of the company.
2. What is the proportion of the company’s products exported to Russia and Ukraine? What is the impact on the company?
According to the statistics of the first three quarters of 2021, among the company’s export products, the products exported to Russia and Ukraine account for less than 5%, of which the products exported to Ukraine account for less than 1%. At present, affected by the war, the shipping logistics is affected, and the shipment of the above and surrounding countries slows down, which has a slight impact on the company’s export sales.
3. How about the company’s sales in the first quarter of 2022?
In terms of export, affected by the war between Russia and Ukraine, the company’s delivery speed to the above and surrounding countries slowed down in March this year. After the overseas war is reconciled, it will return to normal and the impact will be eliminated; Affected by the current epidemic situation, China has limited logistics and delayed delivery through some channels. Overall, although the company’s order volume did not decrease, the limited delivery had a slight impact on the company’s sales in the first quarter.
4. Will the company adjust its product structure in the future?
At present, the proportion of the company’s product structure is basically about one-third of each of the three categories. In the future, the company will adhere to the high-end market strategy, gradually expand the proportion of dimmable fabrics and sunshine fabrics, compress the proportion of shading fabrics, and increase the development of new functional shading products.
5. Does the company’s export shipping situation improve in 2022?
At present, the tense situation of containers has improved compared with the previous one. Although the shipping cost has decreased, it has not yet returned to normal.
6. How about the production capacity of the company’s raised investment projects? In addition to raising investment projects, does the company have any plans for capacity expansion? Is there pressure on future capacity digestion?
The company’s raised investment projects include the production expansion project of polymer composite sunshade materials and the technical upgrading and transformation project of sunshade cloth production line. Some of the raised investment projects will be put into operation in 2021, releasing 20% – 30% of the production capacity; It can be fully put into operation in 2022, and the production capacity is expected to reach 60% – 70%; The production capacity can be fully reached in 2023, and the production capacity is expected to reach 100%.
In addition to fund-raising projects, the company will continue to increase investment in technological transformation and further improve the production capacity of the original production line;
At the same time, the company will actively and steadily promote the continuous expansion of scale to maintain the continuity of business performance growth.
At present, the company has sufficient orders and strong market demand. The existing production capacity can not meet the needs of sales. With the improvement of China’s market share and the development of overseas blank countries, the company is fully capable of digesting the production capacity after expansion.
7. What is the purpose of the company to set up Mr. zebra mall? Is it gradually starting to extend to the finished product business? The purpose of the company’s online zebra mall is to meet the customization needs of consumers and provide consumers with a new way to obtain functional sunshade products. At the same time, it is conducive to the company to further expand marketing channels and increase brand publicity and product promotion. The company cooperates with finished product processors to provide convenience for consumers. The company has no plans to extend its development to the finished product business for the time being.
8. What is the company’s future expansion plan outside China?
The sales planning of overseas markets is mainly reflected in the following four aspects: ① consolidate and improve the company’s original overseas customer resources, further improve its sales and vigorously expand the sales in blank national markets; ② Develop and innovate new products of different categories for different overseas markets to fill the market gap; ③ Increase the penetration of existing products and improve the market coverage and share; ④ Vigorously expand the sales of overseas special sunshade fields (such as RV) market. ⑤ Expand and extend sales channels by opening subsidiaries overseas.
China’s marketing planning: ① on the basis of improving the sales layout of provincial capital cities in China, extend and expand the layout of prefecture level cities, and give priority to establishing sales offices and logistics warehouses in the Yangtze River Delta and Pearl River Delta to speed up the response speed. ② Subsequently, build product exhibition halls in each sales office, strengthen the publicity and promotion of the company’s products, and further improve the brand popularity of “Yuma”, so as to boost the development of the company’s business and improve its business performance.
9. Does the company consider the upstream and downstream integration plan of the industry?
The company will focus on the operation of functional sunshade materials, continuously commit to the R & D and innovation of functional sunshade fabrics, actively and steadily promote the continuous expansion of enterprise scale, and create a functional sunshade fabric supplier with international competitiveness. At present, there is no plan to consider upstream and downstream integration.
Annex list (if any) date: March 19, 2022
