Securities code: Profit Cultural & Creative Group Co.Ltd(300640) securities abbreviation: Profit Cultural & Creative Group Co.Ltd(300640) Announcement No.: 2022014 Profit Cultural & Creative Group Co.Ltd(300640) 2021 annual report summary I. important tips the summary of this annual report is from the full text of the annual report. In order to fully understand the company's operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. All directors of the company attended the meeting of the board of directors to consider this annual report. The audit opinion of Huaxing Certified Public Accountants (special general partnership) on the company's financial report this year is: standard unqualified opinion. Changes of accounting firm during the reporting period: not applicable; The accounting firm of the company this year is Huaxing accounting firm (special general partnership). Tips on non-standard audit opinions □ applicable √ not applicable the company was not profitable at the time of listing and is not profitable at present □ applicable √ not applicable to the profit distribution plan of common stock or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors √ applicable □ not applicable
After the plan is approved, the company will distribute a bonus of RMB 10.50 to all shareholders based on the capital stock increase (including the tax of RMB 10.50 for each ordinary share), and the bonus will be distributed to all shareholders based on the capital stock transfer plan (including the tax of RMB 10.50 for each ordinary share). After the disclosure of the profit distribution plan and before the equity registration date of the equity distribution plan, if the share capital of the company changes, the company will follow the principle of unchanged distribution proportion, Adjust the total amount of distribution accordingly (if there is a change in share capital due to share repurchase, the company will distribute a cash dividend of RMB 0.50 (including tax) to all shareholders for every 10 shares based on the total share capital registered on the equity distribution equity registration date minus the shares in the company's special securities account for repurchase). Preferred stock profit distribution plan adopted by the board of directors during the reporting period \uf0a3 applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Profit Cultural & Creative Group Co.Ltd(300640) stock code Profit Cultural & Creative Group Co.Ltd(300640)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Wu Yanling
Office address: unit 1701, global Plaza, No. 158, Wusi Road, Gulou District, Fuzhou, Fujian
Fax 059187828800
Tel: 059187762758
E-mail board@fz -profit. com.
2. Introduction to main business or products during the reporting period
(I) overview of main business
Profit Cultural & Creative Group Co.Ltd(300640) is an integrated supplier of cultural and creative household products that provides one-stop services of R & D and design, outsourcing production and global sales. With the business philosophy of "innovation leading, inheriting culture, quality home and creating life", the company takes meeting the personalized and diversified needs of consumers at home and abroad as the driving force of R & D and design, and provides high value-added creative home products for customers and end consumers.
The company's main products are cultural and creative household products. In the R & D and design of household products, based on Chinese traditional culture, the company takes ceramics, resin, bamboo and other raw materials with Chinese characteristics as the carrier, and integrates many cultural elements. On the basis of the practical functions that the products can meet the needs of residents' daily home life, the company adds the knowledge, wisdom and emotion of designers, giving them unique design, fashionable appearance and novel materials, Make it a creative household product that can meet the personalized needs of consumers. At present, the company has formed nearly 10000 varieties of three major product series, including creative decorations, leisure daily necessities and fashionable small furniture. Its products are exported to more than 100 countries on five continents around the world. It is one of the major exporters of cultural and creative household products in China. Since its establishment, the company's main business and main products have not changed.
(II) main products
The company's main products are creative household products with complete product categories and rich series. According to the classification of product function, it can be roughly divided into three categories: Creative decorations, leisure daily necessities and fashionable small furniture.
1. Creative ornaments: for home creative ornaments, the company highlights the creative characteristics in the R & D and design concept, integrates Chinese traditional culture or foreign classic elements into carriers such as ceramics, resin, bamboo, wood and iron parts through cultural creativity and design services, and makes them with modern technology. The company's creative decorations can be divided into festival decorations, home decorations, daily decorations and garden decorations according to their uses; According to the material, it can be divided into ceramic decorations, resin decorations, textile decorations, etc. Some creative decoration products of the company are shown in the figure below:
(Figure 1: pictures of creative decoration products designed by the company)
2. Leisure daily necessities: for leisure daily necessities, the company highlights the leisure characteristics in the R & D and design concept, focuses on improving the beauty and comfort of products and improving the leisure cultural experience of products, advocates a leisure lifestyle, and endows household daily necessities with fashion elements and cultural connotation. The company's leisure daily necessities mainly include leisure shoes and leisure bags. Among them, footwear products include beach slippers, sandals and leisure shoes; Bag products include animation backpacks, business leisure bags, outdoor leisure bags, etc. Some leisure daily products of the company are shown in the figure below:
(Figure 2: pictures of leisure daily necessities designed by the company)
3. Fashion small furniture: for fashion small furniture, the company highlights the fashion characteristics in the R & D and design concept, In addition to the practical functions of furniture products, the appearance design also integrates the innovation and Inspiration of designers, fashion, quality, culture and personalized elements, so as to meet the high-level requirements of consumers for the living environment and quality of life. The company's fashionable small furniture includes decorative small furniture, living room small furniture, bathroom small furniture, storage small furniture and other series. Some fashionable small furniture products of the company are shown in the figure below:
(Figure 3: pictures of fashionable small furniture products designed by the company)
(III) business model
As a company dedicated to providing one-stop procurement services for cultural and creative household products for customers at home and abroad, the company has established a stable business model integrating three links: R & D and design, entrusted outsourcing and channel sales.
The main links are as follows:
1. R & D and design
The company always adheres to taking R & D innovation as the core driving force. By fully integrating global cultural resources, modern cultural and creative processes and the latest design concepts, taking ceramics, resin, iron and other materials as the carrier, and with the help of professional R & D and design team, the company transforms cultural resources into cultural and creative household products. Up to now, the company has obtained more than 100 intellectual property rights, and is at the leading level in the industry in terms of creative design and product development.
2. Entrusted outsourcing link
Fujian Province, where the company is located, is an important production base of ceramics, resin, bamboo and wood products, clothing, shoes and hats and other daily necessities. The supply of raw materials is sufficient, there are many manufacturers, the industrial chain is complete, and an industrial cluster has been formed. On this basis, the company relies on its excellent R & D and design ability, adopts the OEM procurement mode, and the company's R & D center provides design drawings. The OEM manufacturers produce products according to the design drawings, and finally sell them under the company's own brand or designated brand. In order to match the personalized, small batch and multi variety characteristics of cultural and creative home products, the company usually adopts the procurement method of small-scale and multi batch. At the same time, the company's export products follow the principle of "production based on sales", organize corresponding procurement according to the variety and quantity of customer orders, and implement product zero inventory management to minimize the company's business risk.
3. Channel sales link
During the reporting period, the company's overseas sales accounted for a relatively high proportion. As a key national cultural export enterprise, the company has established a complete overseas marketing channel after years of accumulation and precipitation. The company will continuously participate in all kinds of new product launches outside China every year, and will carry thousands of self-developed and designed new products for release. At present, the company has customers covering five continents all over the world. After long-term cooperation with the above-mentioned large dealers and supermarkets, the company has established a good and stable supply and marketing relationship. The company's customers have great influence and good reputation in the region. Due to the comprehensive competitive advantages of the company's products, the customers continue to be stable.
During the reporting period, there was no significant change in the company's business model. In the future, the company will continue and develop its existing product line and business model. On the basis of consolidating the overseas market, the company will continue to improve its R & D capacity, focus on expanding e-commerce channels, operate IP derivatives, strengthen the development of the Chinese market, and strengthen cooperation with upstream and downstream high-quality enterprises. In addition, the company plans to promote and sell IP derivatives through online e-commerce channels with the help of emerging marketing methods such as live broadcast and short video. In addition to selling related products to dealers and supermarkets, they also use e-commerce channels to sell directly to end individual consumers. Therefore, if the sales proportion of IP derivatives and the Chinese market increases gradually in the future, the company's sales model will change to some extent.
(Figure 4: picture of the company's IP trendy game products)
(IV) main performance drivers
In 2021, the company increased market expansion, strengthened R & D and design capacity, and actively planned and made decisions in increasing main business income, achieving business objectives, strengthening corporate governance and internal control construction, so as to ensure the stable development of the company. However, the overall profit of the company in 2021 decreased due to the rise in the price of raw materials, the reduction of product profit space, the reduction of government subsidies received during the reporting period and the fluctuation of RMB against the US dollar. In 2021, the company realized an operating revenue of 8067012 million yuan, a significant increase over the same period of last year, with an increase of 43.98%; The net profit was 20.779 million yuan, a decrease of 46.73% over the same period last year.
The growth of the company's operating revenue mainly comes from:
1. Policy drivers
In order to promote the high-quality development of cultural and creative industries, the state has successively issued policies to support the development of cultural industries and specialized design service segments, so as to encourage and promote the integrated development of cultural industries and upstream and downstream industries, and inject cultural vitality into economic transformation and social development.
2. Market drivers
(1) The international community's demand for Chinese cultural products has provided favorable conditions for performance growth
In recent years, China's economic and political status has been continuously improved, its role in international affairs has been continuously strengthened, and foreign economic, cultural and personnel exchanges have become increasingly frequent, creating favorable conditions for the development of foreign trade in China's cultural products. China has a long history and profound culture. With the continuous improvement of national influence, the influence of Chinese cultural products and services in countries around the world has further expanded, accelerating the internationalization of Chinese cultural products. All these have laid a broad foundation for the company to expand the overseas creative home market.
(2) The exchange of eastern and Western cultures provides a creative source for R & D and design
As an enterprise with 5000 years of Chinese traditional culture as the creative source, Profit Cultural & Creative Group Co.Ltd(300640) is deeply rooted in the cultural soil, and takes this as the source of creative design, focusing on the development of household products with cultural characteristics. For example, China's ancient tie dyeing technology, which is a traditional and unique hand dyeing technology in China, is to ligate the fabric and soak it for dyeing. The ligated part cannot be colored, and finally get the fabric with very irregular and natural patterns. The R & D and design team obtains creative design ideas from them, carries out secondary upgrading and improvement, blends them with the current popular exotic totem symbols in central and northeast Africa, matches the popular local tyrant gold finishing touch, and interprets them on the material carrier. The collision and exchange of eastern and Western design thoughts have greatly enriched the connotation of creativity and design, expanded the ways of inheritance and development of material and intangible cultural heritage, and promoted the application and development of cultural resources.
3. Driving factors of the company's own competitive advantage
With a professional R & D and design team and excellent R & D and design ability, the company has fully integrated global cultural resources, modern cultural and creative processes and the latest design concepts, an efficient supply chain management system, cultivated global distribution channels for many years, and produced cultural and creative household products that meet the market demand with ceramics, resin, bamboo and other materials as the carrier. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Year end 2021 year end 2020 year end increase or decrease over the previous year year end 2019 year end
Total assets 8357820147648334898677 72.91% 40757314275
Net assets attributable to shareholders of listed companies 67574722634006388873 98.71% 33375934025
20212020 year-on-year increase or decrease 2019
Operating income 8067012109556029686059 43.98% 61613209205
Net profit attributable to shareholders of listed companies
