Stock abbreviation: Profit Cultural & Creative Group Co.Ltd(300640) Stock Code: Profit Cultural & Creative Group Co.Ltd(300640) Profit Cultural & Creative Group Co.Ltd(300640)
Profit Cultural & Creative Group Co.,Ltd.
(unit 1701, global Plaza, No. 158, Wusi Road, Gulou District, Fuzhou)
Feasibility analysis report on the use of funds raised by issuing shares to specific objects through simple procedures in 2022
March, 2002
1、 Use plan of the raised funds
The total amount of funds to be raised from the issuance of shares to specific objects through simple procedures shall not exceed 134617200 yuan (including 134617200 yuan). The net amount after deducting the issuance expenses is proposed to be invested in the following items:
Unit: 10000 yuan
No. project name total investment of the project to be invested in raised funds
1 new media operation and digital exhibition center construction project 10961721096172
2. Supplementary working capital 25 Shenzhen Tellus Holding Co.Ltd(000025) 0000
Total 1346172
Before the funds raised in this offering are in place, the company will make advance investment with its own funds and bank loans according to the actual situation of the project progress, and replace the early investment according to the procedures specified in relevant laws and regulations after the raised funds are in place. If the net amount of funds actually raised in this offering is insufficient to pay the above-mentioned amount, the company will solve the insufficient part through self raised funds.
2、 Basic information of the project invested by the raised funds
(I) new media operation and digital exhibition center construction project
1. Project implementation subject
The main body of the project is Profit Cultural & Creative Group Co.Ltd(300640) , and the construction site is located in Fuzhou. 2. Construction content of the project
The company plans to invest in the construction of new media operation and digital exhibition center through the funds raised in this issuance. The project includes three parts: (1) digital exhibition center; (2) Construction of short video and live broadcasting room; (3) Cultural and creative experience hall.
The digital exhibition center is mainly used by the company to create a digital sample display space by using advanced digital technology. The construction content mainly includes investing in digital display system and enterprise data visualization system, and building a variety of digital display application exhibition halls covering interactive flying screen, digital sand table, digital conference room and so on. At the same time, software and hardware equipment such as online sample room display system and VR design auxiliary software are invested to build a one-stop, full scene, low-cost and sustainable online exhibition cloud platform to realize the functions of “cloud display”, “cloud live broadcast” and “appointment negotiation” in the exhibition hall. The construction of the project can not only break the time and space constraints of the company’s products displayed to customers through the traditional exhibition hall, but also realize remote immersive sample selection and real-time communication of design creativity with the help of VR equipment, cloud conference and other related systems, which can greatly improve the efficiency of domestic and foreign business development of the company under the normalization of covid-19 pneumonia epidemic.
The construction of short video and live broadcasting room is mainly to build physical live broadcasting room and short video production room with different styles and functions according to different customer groups and products. At the same time, closely follow the development trend of the industry, introduce advanced live broadcasting software and hardware equipment, build a virtual live broadcasting room, cooperate with professional technical teams, develop and build a virtual anchor according to the company’s products and business characteristics, innovate online marketing means and drive business growth.
The cultural and creative experience hall is mainly to plan and build the scene contents such as tide play blind box sales area, VR somatosensory game experience area, animation IP interactive experience area and 4D dynamic film experience hall, introduce professionals to develop IP related board games and interactive games, create interactive scenes, let consumers more intuitively understand the deep-seated cultural connotation contained in the company’s R & D creativity and IP image, and expand the influence of the company’s brand and IP.
3. Project investment overview
The total investment amount of the project is 1096172 million yuan, and the proposed raised fund is 1096172 million yuan. The investment composition is as follows:
Proportion of total investment (10000 yuan)
1 site decoration 53 Yantai Zhenghai Bio-Tech Co.Ltd(300653) 3006 48.62%
2. Purchase of software and hardware 437583 39.92%
3. Personnel and others 946.25 8.63%
4. Initial working capital 309.58 2.82%
The total investment of the project is 1096172 100.00%
4. Government approval involved in project construction
The filing and EIA procedures of the project are being handled through communication with the competent department.
5. Expected income of the project
If the project invested by the raised funds is successfully implemented, it is estimated that the after tax internal rate of return is 15.55% after the implementation of the project, and the expected benefits are good.
6. Project construction cycle
The construction period of the project is expected to be 24 months.
(II) supplementary working capital
The company plans to use 25 million yuan of the raised funds to supplement working capital and enhance capital strength to support the sustainable development of the company’s business.
3、 Background and purpose of this offering
(I) background of this issuance
1. The state has provided policy support for the long-term development of cultural and creative industries
According to the classification of culture and related industries (2018) issued by the National Bureau of statistics, the company belongs to “professional design services” in “creative design services”.
Therefore, it can not only promote the development of regional and cultural industries, but also promote the integration of national economy and culture. The report of the 19th CPC National Congress has clearly pointed out that “we should strengthen cultural self-confidence and promote the prosperity of socialist culture”. To this end, the state has launched a series of policies to support the long-term development of cultural and creative industries.
Release time file name related content
We will continue to drive the development of the cultural industry with innovation, implement the digital strategy of the cultural industry, promote the cultural industry to “use numbers to enrich wisdom”, promote the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration, promote the comprehensive transformation and upgrading of the cultural industry, and improve the quality and efficiency and the core competitiveness of cultural products in the 14th five year plan.
The industry development plan in May 2021 emphasizes that in line with the development trend of digital industrialization and industry digitization, 5g, big data, cloud computing, artificial intelligence, ultra-high definition, Internet of things, virtual reality, augmented reality and other technologies should be deeply applied to promote the high-quality development of digital culture industry, cultivate and expand online broadcasting, digital creativity Digital art, digital entertainment, immersive experience and other new cultural formats.
Focusing on the implementation of the digitization strategy of the cultural industry, we will enhance the capacity of cultural production and content construction through scientific and technological innovation, and improve the digitization, networking and The level of cultural and energy development in the 14th Five Year Plan Period – carry out research on the key technologies of cloud exhibition, cloud entertainment, online broadcasting, content generation and customized consumption of emerging formats such as tourism science and technology innovation regulation, digital art and immersive experience in April 2021, intelligent service and co governance management, Support the development of key technologies and tools for new forms of digital art, and cultivate new formats of digital culture industry.
Release time file name related content
We will implement the strategy of digitizing the cultural industry and accelerate the development of new cultural enterprises Text “The people’s Republic of China will transform business formats and cultural consumption patterns, and expand industries such as digital creativity, online audio-visual, digital national economy and social publishing, digital entertainment, and online broadcasting. We will promote applications such as immersive video and cloud broadcasting of the 14th five year plan in March 2021. We will implement the cultural brand strategy and create a number of influential and representative cultural brands with a vision for 2035. We will actively We will develop foreign cultural trade, expand the cultural market of the outline of overseas standards, encourage excellent traditional cultural products and digital cultural products such as film and television dramas and games to “go global”, and strengthen the construction of national cultural export bases
Comply with the development trend of digital industrialization and industrial digitization, implement the digital strategy of cultural industry, accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns, transform and improve traditional formats, improve quality, efficiency and core competitiveness, and improve the modern cultural industry system.
Deeply grasp the content attributes of digital culture, strengthen the construction of originality, Create “the Ministry of culture and tourism to focus more on promoting digital culture to produce digital cultural products that can not only meet people’s cultural needs, but also enhance people’s spiritual strength. Cultivate and shape a number of original IP with distinctive Chinese cultural characteristics and high-quality development in November 2020, strengthen IP development and transformation, and make full use of animation games, see” online literature, online music Online performance, online video, digital art, creative design and other industrial forms promote the creative transformation and innovative development of Chinese excellent traditional culture, inherit revolutionary culture, develop advanced socialist culture, and create more digital culture brands with wide influence.
Support the construction of digital infrastructure such as data center and cloud platform to meet the general needs of the industry, improve the “cloud, network and end” infrastructure of the cultural industry, and open up the digital chain of “digital collection, networked transmission and intelligent computing”.
The general office of the State Council will guide entity enterprises to develop more digital products and services, and encourage entity enterprises to open new models such as “cloud shopping” through live e-commerce and social marketing in September 2020, leading the acceleration of new consumption
Opinions on Development
The state has incorporated the promotion of the development of the cultural industry into the national economic and social development plan, formulated special plans to promote the development of the cultural industry, issued a guiding catalogue for the development of the cultural industry, and promoted the structural adjustment and layout optimization of the cultural industry. Cultural industries encouraged by the state of the people’s Republic of China
