Key investment points:
Performance of major game markets last week: the A-share CITIC game index fell 4.02%, outperforming the Shanghai Composite Index by 0.02pct. In the Chinese market, the download volume and net income of the mobile game market in the mainland have increased month on month; The download volume and net income of Hong Kong, Macao and Taiwan markets decreased month on month; Among the major overseas markets, the download volume and net income of mobile games in the US market decreased month on month; The download volume and net income of mobile games in Japan and South Korea decreased month on month; The download volume of mobile games in Southeast Asia market increased month on month, and the net income decreased month on month.
Performance and new product tracking of major game companies and their core products last week:
1) Tencent mobile games: last week’s downloads and net income decreased month on month. In terms of the performance of core games last week, the download volume of “glory of the king” China’s IOS channel increased month on month, and the net income decreased month on month; The download volume of peace elite’s Chinese IOS channel increased month on month, and the net income decreased month on month; Last week, the total downloads and net income of China’s IOS terminal decreased month on month; The download volume of “hero League mobile games” increased month on month, and the net income decreased month on month; In terms of new tours, the total downloads and net income of the Three Kingdoms strategic SLG mobile game wolongyin 2 in China’s IOS terminal decreased month on month last week; The total downloads and net income of IOS terminals in China decreased month on month last week; In terms of subsequent launch and testing, it is expected to start the file deletion test of the simulated business game “hero League E-sports manager” on March 17; Full freedom real-time strategy mobile game “return to Empire” is expected to go online on IOS platform on March 29
2) Netease China IOS mobile game distribution account (Netease mobile game): last week, the download volume and net income decreased month on month. The download volume and net income of the core game “dream journey to the west” decreased month on month; The download volume and net income of Dahua journey to the West increased month on month; “Harry Potter: Magic awakening” last week, China’s IOS downloads increased month on month, and its net income decreased month on month; In terms of follow-up launch and testing, on March 18, the werewolf killing social mobile game “Yin Yang division: Monster class” will open the spring day battle test.
The data source of the report is the third-party database sensor tower, which is presented after data sorting and does not represent the view of the team. The specific data shall be subject to the disclosure of the company. The time interval of weekly frequency data is 202101.04202203.13. The “last week” used in the text refers to 202203.07202203.13. The data in this time period may change in the future. The monetary unit is US dollar, and the calculation method of net income is 30% share of flow data deduction channel. Unless otherwise noted, the data of each company is the sum of global IOS end and Google play end, but excluding China Android end and overseas Facebook end Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) IOS China accounts for a relatively low proportion of channels, so the data has limited reference significance for the overall operation of the company.
Risk tip: the development of game business is less than expected, the risk of stricter policy supervision, the risk of intensified industry competition, and the technical risk of game companies.
