Cloud Live Technology Group Co.Ltd(002306)
Work report of the board of directors in 2021
In 2021, the board of directors of the company, in accordance with the company law of the people’s Republic of China (hereinafter referred to as the “company law”), the securities law of the people’s Republic of China (hereinafter referred to as the “Securities Law”), the stock listing rules of Shenzhen stock exchange, the guidelines for the standardized operation of listed companies of Shenzhen Stock Exchange and other relevant laws Regulations, the Cloud Live Technology Group Co.Ltd(002306) articles of Association (hereinafter referred to as the “articles of association”) and the rules of procedure of the board of directors and other relevant systems of the company, strictly perform the duties of the board of directors in accordance with the law, and scrupulously perform their duties and exercise their powers actively and effectively in an attitude of being responsible to all shareholders; Earnestly implement the resolutions of the general meeting of shareholders, diligently carry out the work of the board of directors, and earnestly safeguard the overall interests of the company and the legitimate rights and interests of all shareholders, especially small and medium-sized shareholders. The report on the work of the board of directors in 2021 is as follows:
1、 Review and analysis of the board of directors on the operation of the company during the reporting period
(I) summary of business background
In 2021, covid-19 pneumonia was intermingled and superimposed with sporadic and locally concentrated outbreaks, as well as the “July 20” severe rainstorm and flood in Zhengzhou, which had a certain impact on the catering group meal business being operated by the company. In terms of the company’s game business, with the introduction and implementation of regulatory policies and documents such as the detailed rules for game review and scoring, the bright action plan for the prevention and control of myopia among children and adolescents (20212025), and the notice on further strict management to effectively prevent minors from indulging in Online games, the regulatory environment of the game industry has become stricter as a whole. In this context, the company actively adjusted its business strategy, fully mobilized the enthusiasm of the team, reshaped and transformed the stock business, and strengthened market development to introduce incremental business. The details are as follows:
1. In terms of catering group meal business, while fully maintaining the stability of the existing catering group meal business, increase the market expansion of high-quality group meal projects.
Facing the adverse effects of covid-19 pneumonia and natural disasters, on the premise of ensuring the safety and health of employees, the company actively maintained the stock group meal project, strengthened the development of new group meal project and achieved certain results. The company’s catering group meal business achieved an operating income of 1007848 million yuan during the reporting period, with a year-on-year increase of 10.50%. During the reporting period, Taikang Life Insurance phase I and phase II, China bond Jinshi Asset Management Co., Ltd. (central government bonds), Beijing China Securities Insurance Information Technology Co., Ltd. (Xinsheng building), China Europe International Business School, China Civil Aviation Science and Technology Research Institute, Beijing Office of Guangdong Provincial People’s government, Zhongnan Jiete Superhard Materials Co., Ltd., China Cssc Holdings Limited(600150) Group Co., Ltd. 718 Research Institute The contract of group meal projects such as the fifth junior middle school in Zhengzhou Economic and Technological Development Zone, a hospital of the people’s Liberation Army, a Research Institute of the army and a cadre rest center of the Army shall be renewed after expiration; Beijing environmental health foreign service center, Xiaoxian government affairs management center, Henan smart Island Investment Co., Ltd., Henan tax cadre school (Zhengzhou campus and Kaifeng campus), Henan Vocational College of water conservancy and environment, Anyang Institute of technology, Shangye junior middle school in Fei County, Shandong Province, Handan sports school, Xinjiang Regional life and logistics service project of underground operation branch of North China Petroleum Engineering Company Huaibei No. 1 middle school and other group meal projects, and successfully shortlisted for the catering service project for primary and secondary school students in Zhengzhou Economic Development Zone. With the actual operation of the above new group meal project in the next full year, the company’s catering group meal business will achieve further growth.
In order to fulfill social responsibilities, during the “7.20” rainstorm disaster in Zhengzhou, the company’s holding subsidiary Zhengzhou xiangeqing Catering Management Co., Ltd. actively carried out production self rescue and provided necessary catering service support to the surrounding community people, rescue duty stations and rescuers within its ability.
2. In terms of Internet game promotion and operation business, while implementing secondary marketing and precision marketing for stock game projects, actively introduce new game projects and actively promote various preliminary preparations.
During the reporting period, the Games promoted and operated by the company are mainly “Bailong overlord”, “Kingdom of kings” and “emperor glory”. With the passage of operation time, the operating games have entered the recession period from the mature stage, and then through a large number of advertisements in the mainstream media to attract new players, the marginal income will gradually decline and turn to negative. In this regard, the company quickly adjusted its operation strategy, focused its business on maintaining existing game players and activating players who have not been online for a long time, gradually reduced the amount of advertising on mainstream media platforms, and then turned to implementing accurate advertising marketing for existing players, including activating old players or accurately draining other game players through SMS marketing; Through cooperation with well-known game anchors, strengthen the interaction between marketing anchors and players, form a fan effect, and then improve the stickiness of stock game players; Through cooperation with the game studio, further improve the game activity, improve the game experience of existing players, accurately locate high net worth players and provide follow-up tracking services. The above measures have achieved certain results, slowed down the downward trend of the company’s stock game project revenue in the later stage of game operation, and maximized the revenue generating benefits of stock game business. The company’s game business realized operating revenue during the reporting period
RMB 2162914 million, with a year-on-year increase of 23.45%, and a net profit of RMB 202874 million, with a year-on-year increase of 36.96%. In the second half of 2021, the regulatory authorities successively issued relevant regulatory policies and documents to strengthen the control of game version number issuance, player recharge and online time. The game business team of the company has a high sensitivity to the game policy and environment. After careful study and judgment of the industry trend and repeated demonstration, it is aware that the game project resources are not available
For a period of time, it will be more scarce. It will be passed through the industry in time before the relevant competitors have made a response
Resources has obtained the operation rights of Goddess dimension and other games, and quickly carried out various pre launch activities of new games
Preparatory work: 1) strengthen the communication among internal institutions such as technology, operation and market, perform their duties and cooperate with each other,
Test the stability of the game, various functions and recharge ports, and evaluate the game mode, art, immersion, etc
Multi dimensional competitiveness, formulate promotion strategies, copy and select promotion channels; 2) Quickly test market response,
For the games that pass the internal evaluation, quickly push them into the market and concentrate on the advertising under the condition of strictly controlling the advertising cost
Observe player characteristics such as player registration, online duration and recharge, and analyze various key market operation data. In short,
Under the background of stricter industry supervision and unfavorable market environment, the company did not blindly invest a lot in the expansion of new games
Marketing cost, but on the premise of ensuring the profitability and cash flow of the company’s game business, choose the opportunity to prepare for the future
When the conditions are ripe, the new game projects will be promoted to lay a foundation for future business development.
(II) overall operation
In 2021, the company operated in a standardized and steady manner, with a total operating income of 317172100 yuan,
A year-on-year increase of 16.59%; The net profit attributable to the shareholders of the listed company was 4.747 million yuan, a year-on-year turnaround
Profit; Excluding share based payment expenses, the net profit attributable to shareholders of the listed company was 9.3962 million yuan.
common
The company’s fundamentals have been further improved, and the company’s sustainable operation ability has been further improved, providing a basis for the subsequent development of the company
Lay a solid foundation.
2、 Operation of the board of directors
(I) convening of the board meeting
During the reporting period, the Fourth Board of directors of the company held 1 temporary meeting and the Fifth Board of directors held 14 meetings
The temporary meetings were held in combination with on-site communication and video, and the proposals considered at the meeting covered
General election of the board of directors, appointment and removal of directors, appointment of senior managers of the company, review of periodic reports and relevant proposals
Review and appoint accounting firms and many other matters.
The details are as follows:
Meeting time and matters to be considered
1. Proposal on the general election of the board of directors of the company and the nomination of non independent directors of the Fifth Board of directors and candidates of the Fourth Board of directors in 2021;
First interim meeting February 9, 2021 2 Proposal on the nomination of candidates for the 5th board of directors and the nomination of candidates for the 5th board of directors;
3. Proposal on convening the first extraordinary general meeting of shareholders in 2021 proposed by the board of directors.
The 5th board of directors January 2021 Proposal on election of chairman and vice chairman of the 5th board of directors of the company; First interim meeting March 2, 2021 2 Proposal on election of members of special committees of the 5th board of directors of the company; 3. Proposal on appointing the president of the company;
4. Proposal on the appointment of vice president and other senior managers of the company;
5. Proposal on appointment of securities affairs representative of the company.
1. 2020 work report of the board of directors;
2. 2020 president’s work report;
3. 2020 annual report and its summary;
4. Financial statement report of 2020;
The 5th board of directors March 9, 2021 5 Proposal on profit distribution in 2020;
Second interim meeting 6 Self evaluation report on internal control in 2020;
7. Proposal on changes in accounting policies;
8. Proposal on withdrawing credit impairment loss;
9. Proposal on the remuneration of directors and senior managers of the company in 2020;
10. Proposal on convening the 2020 annual general meeting of shareholders.
The 5th board of directors March 17, 2021 1 1 Proposal on terminating non-public development of a shares;
Third interim meeting 2 Proposal on using idle self owned funds for entrusted financial management.
The 5th board of directors April 1, 2021 1 1 Proposal on applying for cancellation of other risk warnings of the company’s stock trading
Fourth interim meeting
The 5th board of directors April 12, 2021 1 1 Full text and text of the first quarter report of 2021
Fifth interim meeting
The 5th board of directors April 26, 2021 1 1 Proposal on selling equity of wholly-owned subsidiaries and related party transactions
Sixth interim meeting
The 5th board of directors may 31, 2021 1 1 Proposal on the achievement of lifting the restrictions at the seventh interim meeting of the first lifting period of the company’s restricted stock incentive plan in 2019
The 5th board of directors August 17, 2021 1 1 Semi annual report of 2021 and its summary
Eighth interim meeting
The 5th board of directors September 2, 2021 1 1 Proposal on the board of directors authorizing the management to carry out the business negotiation of the ninth interim meeting of relevant parties to establish a joint venture commercial factoring company
The 5th board of directors October 29, 2021 1 1 Third quarter report of 2021
Tenth interim meeting
The 5th board of directors November 17, 2021 1 1 Proposal on foreign investment and joint venture establishment of commercial factoring company;
Eleventh interim meeting
