Core view
Last week, in the global revenue list of Chinese mobile game publishers released by sensortower in February, the interaction between Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) and Zhejiang Century Huatong Group Co.Ltd(002602) achieved another good performance Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) continued to rank 2nd to 4th in the revenue list, making a great contribution to the achievement of going to sea, and the company’s issuance strength was effectively realized in the overseas market. At present, the company’s core overseas products are “Puzzles & survival” with stable performance in overseas markets and “song of cloud going to the city”, which is the top 5 in the best-selling list of mobile games in South Korea. After the successful launch of family farm adventure, a mobile game of simulated farm operation last year, Diandian interactive’s RPG mobile game “valor Legends” with cards has entered a rapid growth channel, becoming another growth engine for publishers in overseas markets. At a time when the recovery of the edition number is not yet clear, China tour is facing fierce competition. Diversified category expansion and emerging market development will be the mainstream trend of the industry. We are optimistic about A-share game leaders and inject performance vitality through category innovation and sea development. Stimulated by the prospect of meta universe, the global game industry will enter the peak of technology and format innovation. The requirements of the next era games for creative planning, engine technology, cross platform operation, social experience and distribution marketing have made a qualitative leap. It is recommended to pay attention to G-Bits Network Technology(Xiamen)Co.Ltd(603444) (wonderful planning of leisure placement category + business operation of independent games), heart company (boutique game community + content social potential), Perfect World Co.Ltd(002624) (deep engine accumulation + category breakthrough audience expansion).
Risk warning: covid-19 epidemic prevention and control; Required consumer price; China’s regulatory policy; Overseas Internet market policy.
Market performance review: CITIC media index rose or fell – 4.26% throughout the week, outperforming Shenzhen Composite Index and ranking 12th among 30 CITIC primary industries. From the perspective of industry segments, the animation sector performed best last week, with CITIC’s tertiary index up or down 2.62%, followed by publishing, radio and television.
Industry highlights: Lehua Entertainment Group is listed in Hong Kong, and Chinese culture, Alibaba film and Alibaba film hold shares| Iqiyi responded that the series was shelved and plans to launch more than 150 dramas this year. At present, many dramas have been started| Tiktok releases “tremble 38 tiktok” data report. Tiktok suspended the uploading of new content in Russia| Avatar 2 will be released on December 16, 2022| Obi Island: dream land has opened a new round of testing. It will be released by thunder game and is expected to go online this year| Funplus invests in the developer of Taiwu painting volume, accounting for 25% of the shares| After EA release, apex legends mobile, developed by Tencent photonics, was put on the shelves in 10 regions, including Australia, Canada and Argentina, and won the top nine| Station B acquired Xinyuan interactive, a game R & D company, and its research projects include games such as “Baby Bee: abyss angel”, “neon sequence” and “thousand stars contend for hegemony”| Sensor tower released the global revenue ranking of Chinese mobile game publishers in February 2022, ranking the top three among Tencent, Netease and MIHA|
