Company code: Shanghai Action Education Technology Co.Ltd(605098) company abbreviation: Shanghai Action Education Technology Co.Ltd(605098) Shanghai Action Education Technology Co.Ltd(605098)
Summary of annual report 2021
Section I important tips
1 the summary of this annual report comes from the full text of the annual report. In order to fully understand the company’s operating results, financial status and future development plan, investors should go to www.sse.com com. cn. The website carefully reads the full text of the annual report. 2. The board of directors, the board of supervisors and the directors, supervisors and senior managers of the company guarantee the authenticity, accuracy and completeness of the contents of the annual report, and there are no false records, misleading statements or major omissions, and bear individual and joint legal liabilities. 3. All directors of the company attend the board meeting. 4 Ernst & Young Huaming Certified Public Accountants (special general partnership) issued a standard unqualified audit report for the company. 5. The profit distribution plan or the plan of converting accumulation fund into share capital in the reporting period adopted by the resolution of the board of directors
The profit distribution plan for the reporting period considered at the fifth meeting of the Fourth Board of directors of the company is that the company plans to distribute a cash dividend of 1.5 yuan (including tax) to all shareholders per share. As of December 31, 2021, the total share capital of the company is 84341857 shares. Based on this calculation, the total cash dividend to be distributed is 12651278550 yuan (including tax), accounting for 73.64% of the company’s net profit attributable to shareholders of Listed Companies in 2021. At the same time, the company plans to increase 4 shares for every 10 shares to all shareholders with capital reserve. If the total share capital of the company changes between the date of equity distribution and equity registration, the company plans to maintain the distribution proportion per share unchanged and adjust the total distribution accordingly. The above profit distribution plan needs to be submitted to the 2021 annual general meeting of shareholders of the company for deliberation.
Section II basic information of the company
1 company profile
Company stock profile
Stock type stock exchange stock abbreviation stock abbreviation before stock code change
A-share Shanghai Stock Exchange Shanghai Action Education Technology Co.Ltd(605098) Shanghai Action Education Technology Co.Ltd(605098) not applicable
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Yang Linyan, sun Yinghong
Office address: building a, Lane 168, Xinghong Road, Hongqiao Business District, Shanghai
Tel: 02160260658
E-mail [email protected]. [email protected].
2. Introduction to the company’s main business in the reporting period (I) overview of industry development
1. Management training industry
Before the 21st century, China’s enterprise management training industry was in the primary stage of development, with a market scale of less than 10 billion yuan. With the adjustment of industrial structure and the promotion of business model innovation by new economy and new technology, the training demand of enterprises has increased significantly. After 2010, the training business began to scale, the enterprise management training service providers gradually took shape, and the industry was divided into echelons. With the popularization of enterprise management training, large demanders have gradually included enterprise training in budget management. The procurement of enterprise management training services has begun to enter the mode of bidding. The industry has officially upgraded from the mode of teaching and speaking by teachers to the mode of project team operation.
Correspondingly, China’s enterprise management training industry has shown a trend of rapid growth. On the demand side, the majority of enterprises have improved their training awareness and training consumption ability; From the perspective of supply, the rapid development of enterprise management training institutions, the continuous emergence of business model innovation and technological innovation, and the industrialization of management training services began to accelerate. At present, the management training industry has developed into a large-scale intellectual support industry.
China’s regional economic development is relatively unbalanced, and the economic development level of the eastern economic region is significantly higher than that of the central and western regions. Correspondingly, the enterprise management training and consulting market in the eastern region is also relatively developed, while the market vitality in the central and western regions is insufficient. With the implementation of China’s western development strategy and the rise of the central economic region, the demand market for professional management talents in the central and western regions will expand rapidly, which will bring new market opportunities for the enterprise management training industry.
In recent years, the national government departments and competent authorities have issued a series of industrial policies, creating a good policy environment for the development of enterprise management training enterprises. In October 2021, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on promoting the high-quality development of modern vocational education, which made it clear that vocational education is an important part of the national education system and human resources development, and shoulders the important responsibilities of cultivating diversified talents, inheriting technical skills and promoting employment and entrepreneurship. In the new journey of building a modern socialist country in an all-round way, vocational education has broad prospects and promising prospects.
According to the research of Zhongyan Puhua management consulting company, it is predicted that the market scale of management training will be 555.6 billion yuan in 2022 and 1034.1 billion yuan by 2026.
2. Management consulting industry
Management consulting is an independent and professional consulting service to help enterprises and entrepreneurs solve management and operation problems, identify and seize new opportunities, strengthen learning and implement changes to achieve enterprise objectives. According to different levels of enterprise management, management consulting can be divided into investment and financing consulting, financial accounting consulting, tax consulting, marketing consulting, human resources consulting, production management consulting, entrepreneurship consulting, business process reorganization and information consulting. Through management consulting, enterprises can reduce production costs, improve product quality and production efficiency, complete customization, optimize talent introduction and training mechanism, and take the development route of innovative enterprises, so as to improve the overall competitiveness and sustainable development ability of enterprises.
At present, the development of China’s management consulting industry mainly presents the following trends.
First, China’s economy has grown steadily and the market scale has further increased. Since the reform and opening up, China’s economy has developed steadily with a good momentum. At the same time, due to the improvement of Chinese enterprise management level and the change of concept, the demand for management consulting is further increased, which brings a larger market and customer group to management consulting.
Second, strategic consulting is still a key business, and human resources consulting has great potential. Compared with developed countries, the management foundation of Chinese enterprises is relatively weak. In the face of complex and changeable external environment, it is easy to be unable to formulate enterprise strategies. In particular, many traditional large enterprises in the process of system transformation urgently need to formulate market-oriented and customer-oriented strategic planning and establish supporting organizational structure and operation mechanism. Therefore, Chinese enterprises have a strong demand for consultation on strategic management and enterprise operation. In addition, with the concept of enterprise management deeply rooted in the hearts of the people, enterprise managers pay more attention to talents. It has become a choice for more enterprises to improve the overall competitive advantage of enterprises through good salary incentive mechanism, or solve sensitive problems such as enterprise performance evaluation system and distribution mechanism with the help of external brain.
Third, the industry competition is more intense, and the entry barriers are gradually raised. With the development of information technology, it is more convenient for enterprises to obtain information and master knowledge. Therefore, whether in front of competitors or customers, it is more and more difficult for consulting companies to maintain knowledge advantages, and the competition for customer resources in the industry is bound to be more intense. At the same time, although the current government supervision is the weakness of the development of China’s management consulting industry, and only the China Enterprise Federation under the economic and Trade Commission has set up a management consulting committee, with the development of the management consulting industry in China, the constraints of laws, regulations and industry norms will continue to strengthen and improve the entry barriers of the industry. Therefore, in the future, the competition in China’s management consulting industry will be more intense, and the barriers to entry will gradually increase.
Fourth, expansion and merger are the general trend. In recent years, the expansion, separation and merger of management consulting industry emerge one after another. In the international market, Aowei financial strategy, Mercer management consulting and Mercer delta merged into a new Aowei consulting in 2007; In 2008, bosellen split government business and commercial business to establish a new Bose consulting; PwC acquired Bosch in 2014; In the Chinese market, Hejun venture has separated Huaxia cornerstone, Capgemini has acquired yuanzhuo, xinhuaxin’s management consulting business has been established independently, zhenglue Junce and so on. As the industry concentration of China’s management consulting industry is very low, the expansion and merger of management consulting enterprises will become the general trend. Especially for many small consulting enterprises in China, alliance is the inevitable choice for development and growth. Only by continuously expanding their own strength can they survive in the competition with international top management consulting enterprises, And occupy an important position in the market with its localization advantages.
To sum up, the number of entrepreneurs and market scale in China’s management consulting industry show a rapid growth trend. In the future, with the gradual upgrading of China’s industry and the increasing intensity of market competition, a large number of small and medium-sized enterprises will further increase their demand for the enterprise management consulting industry, and the market scale will continue to expand.
According to the research of Zhongyan Puhua management consulting company, it is predicted that the market scale of management consulting will be 241.43 billion yuan in 2022 and 345.22 billion yuan by 2027. (II) industry market demand analysis
Management training and consultation is a process of analyzing, optimizing, evaluating and guiding the business activities of enterprises and other organizations. It covers multiple levels, including management training and consultation of strategic management, business management, marketing, financial management, human resource management, information system and other modules.
1. Management training industry
Enterprise management is a centralized management of human, financial, material, information and other resources. With the development of society, the knowledge and skills needed by enterprises are constantly changing, and the difficulty and complexity of enterprise management continue to rise, which makes many enterprises and organizations need management training. Moreover, the commercial system reform and the national entrepreneurship and innovation policy have formed a superposition effect, which has effectively promoted mass entrepreneurship and innovation, and the market players have grown rapidly. From the perspective of the vertical structure of the enterprise management training market, according to the statistics of Zhongyan Puhua Industry Research Institute, the demand of small and medium-sized enterprises accounting for 99.80% of the number of Chinese enterprises accounts for more than 95% of the total enterprise management training market. Although the investment of large enterprises in enterprise management training is much higher than that of small and medium-sized enterprises, due to the large number of small and medium-sized enterprises, their demand still occupies the absolute main body of the market.
2. Management consulting industry
China’s management consulting industry started late and has a weak foundation. However, in recent years, a large number of management consulting companies have sprung up in first tier cities such as Beijing, Shanghai, Shenzhen and Guangzhou. The increasing demand for consulting services in various industries drives the rapid development of the consulting service industry. According to the statistics of Zhongyan Puhua Industry Research Institute, at present, the annual turnover of the consulting and information service industry in the world has reached hundreds of billions of dollars, and the consulting service industry has become one of the fastest growing industries. With the continuous development of China’s economy and increasingly fierce market competition, the demand of Chinese enterprises for management consulting is also growing rapidly. In the future, the development space of China’s management consulting industry is very broad.
According to the relevant prediction of Zhongyan Puhua, China’s consulting market will enter a rapid growth period in the future, and the management consulting industry is an inevitable choice to adapt to the industrial development. The management consulting industry not only provides strong support and guarantee for other enterprises and institutions, but also a talent and knowledge intensive industry. It is not only an important part of the tertiary industry, but also one of the important industries competing for development all over the world. It has become an important standard to measure a country’s economic development and future economic strength. At present, China is vigorously promoting industrial transformation and striving to build a knowledge intensive and environment-friendly economy. As a knowledge intensive industry that can absorb a large number of highly educated and high-quality talents, the management consulting industry is engaged in an intellectual activity, does not need to invest a lot of material resources and does not produce any pollution. It belongs to high-end producer services and green environmental protection industries, It meets the current development requirements of China to change the mode of economic growth and improve the quality of economic growth. (I) description of the company’s main business
Shanghai Action Education Technology Co.Ltd(605098) positioned as “building a world-class effective business school”, it is mainly committed to providing small and medium-sized private enterprises with life-cycle ecological knowledge services and intellectual support platforms. At present, the company’s main business includes enterprise management training, management consulting services and sales of related books, audio-visual products. 1. Enterprise management training
The company’s management training business mainly includes open courses, Omo digital business school and other business types. It aims to help small and medium-sized private entrepreneurs improve their management level through effective and practical enterprise management courses, and provide small and medium-sized private enterprises with professional enterprise management knowledge services on strategy, performance, finance, marketing, sales, talents, team and so on.
(1) Open class
Open class training business refers to the training mode in which the company appoints trainers to give centralized and unified lectures to the registered students within a fixed period according to the established training plan. It is mainly committed to providing multi-level and multi angle management training services for the middle and senior managers of small and medium-sized private enterprises. At present, the company’s high-quality open class business mainly includes:
1. Concentrated EMBA
2. Principal EMBA
The principal EMBA includes ten compulsory courses such as recruiting talents and selecting generals and enterprise university, and three elective courses such as economics, so that the company’s customers can be improved more comprehensively and systematically.
In addition to high-quality open courses, the company has also developed forum open courses and online courses. The open class of the forum is taught on the forum held by the company. The teaching time of this kind of open class is short and the charge is relatively low. Online courses are online training courses developed by the company to meet the online learning needs of students.
(2) Omo digital business school
In October 2021, the company launched Omo digital business school to help large enterprises establish Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated enterprise universities, and help specialized, elite, special and new small and medium-sized enterprises establish professional talent training system. The “business incubation system” and “SaaS” are included in the business incubation system. customer
