Portfolio: I, Mango Excellent Media Co.Ltd(300413) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Perfect World Co.Ltd(002624) , Focus Media Information Technology Co.Ltd(002027) , Visual China Group Co.Ltd(000681) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Alpha Group(002292) , Zhejiang Huace Film And Tv Co.Ltd(300133) . Two, benefit groups, fast hands, Tencent, Kwai Chuang, Chuang Meng world. 3、 Beijing Enlight Media Co.Ltd(300251) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Guangzhou Wahlap Technology Corporation Limited(301011) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Ireader Technology Co.Ltd(603533) , China Film Co.Ltd(600977) .
Investment theme: Digital man, arvr, game meta universe, exhibition, long video platform, ladder media, etc.
Beneficiary targets: overseas companies include Netease, reading group, BiliBili, bubble mart, ZuLong entertainment, China Mobile Games, Baiao family interaction, chizicheng technology, etc. Games Kingnet Network Co.Ltd(002517) , Hangzhou Electronic Soul Network Technology Co.Ltd(603258) , Wuxi Boton Technology Co.Ltd(300031) , Shanghai Yaoji Technology Co.Ltd(002605) , Giant Network Group Co.Ltd(002558) , Zhejiang Century Huatong Group Co.Ltd(002602) , Wanda Film Holding Co.Ltd(002739) , Cubic Digital Technology Co.Ltd(300344) , etc.
Investment suggestion: the regulatory guidance of the Internet is being implemented in an orderly manner. Looking forward to 2022, we can strengthen the configuration of media interconnection
Antitrust and data security are important variables in the development of the Internet. We believe that this round of supervision has been basically implemented in an orderly manner, and the industry has developed orderly and standardized under Antitrust and data security. Looking forward to 2022, we should gradually strengthen the allocation of media Internet and grasp the era of meta universe. From the listing of roblox, the first stock of metauniverse, to the renaming of Facebook to meta, Microsoft released the enterprise metauniverse, NVIDIA continued to invest in metauniverse in technology, and then put forward the Quanzhen Internet from China Tencent, byte beating layout, VR track acquisition of Pico, Netease and Baidu released the metauniverse platform, and the establishment of the metauniverse Association. All walks of life have constantly discussed and understood the metauniverse. Metauniverse may be understood as the next generation Internet, which will generate different connections and experiences of time and space between people and things based on different terminals. The ultimate form will depend on the development of technology. At present, we believe that there are several directions that can be grasped around the meta universe. First, new hardware terminals and consumer arvr devices can be compared with the situation of mobile phones; Second, the new operating system or operating platform built on arvr devices, represented by Microsoft, Google, apple, wechat and other platform companies; Third, in addition to the transferred entertainment and enterprise industrial applications, or new applications with a volume of 100 million will be generated, and the business model will be extended by changing the new interaction mode of connection and experience. Although the current industrial development is at an early stage, it is developing rapidly. Early investment should grasp the digital entertainment content that has the most performance support and is most likely to be transferred to the meta universe, such as digital games, virtual people and idols, exhibitions, etc.
During the new year’s day, mango host Xiaoyang and other digital people appeared separately, and the white paper of the yuan universe was released
On the evening of December 31, 2021, at the 2022 New Year’s Eve Party of Jiangsu Satellite TV, Deng Lijun’s digital man and singer Zhou Shen sang classic songs such as big fish through virtual technology. In 2021, “Cui Xiaopan”, a virtual employee of Vanke, won the annual excellent Newcomer Award. On the evening of January 1, 2022, the new variety “Hello, Saturday Co.Ltd(002291) ” of Hunan Satellite TV was officially launched, and the digital host “Xiaoyang” appeared as the resident host. Meanwhile, on December 29, the metauniverse terminology and communication specification was officially released. On December 30, the 2020-2021 white paper on China’s metauniverse industry led by the blockchain Committee of China market information research association was released. In December 27th, Baidu’s first yuan universe product “Xi Lu” was officially released, and Robin Li digital man appeared. The policy documents, terminology specifications and continuous exploration of the industry related to metauniverse are expected to help the healthy and orderly development of metauniverse. We believe that we should first grasp the opportunities of digital games, digital social networking, virtual people and digital assets. Focus on Tencent, Netease, mango, Panax notoginseng, vision, blue standard, cube, etc.
In 2021, the annual box office reached 47.2 billion yuan, ranking first in the world in terms of total box office and number of screens
According to the data released by the state film administration on January 1, 2022, the total box office of China Film Co.Ltd(600977) in 2021 reached 47.258 billion yuan, of which the box office of domestic films was 39.927 billion yuan, accounting for 84.49% of the total box office. 6667 new screens were added throughout the year, and the total number of screens reached 82248. The total box office and total number of screens continued to rank first in the world. Among the top 10 films at the box office in the whole year, 8 were domestic films, among which Changjin lake and Hello, Li Huanying broke into the top three at the box office in Chinese film history. Looking forward to 2022, the film and television industry will have obvious repair opportunities, layout the Spring Festival archives, pay attention to Beijing Enlight Media Co.Ltd(300251) , China Film Co.Ltd(600977) , Wanda Film Holding Co.Ltd(002739) , Huace, Shangying, Hengdian, etc.
Risk tips: repeated epidemic, less than expected technological development, goodwill risk, changes in regulatory policies, etc.
