The second phase of 2022 data tracking report of household sector: from January to February, the new construction / sales / completion of residential buildings was under pressure, and the price of raw material end sectors fell month on month

From January to February 2022, the national sales area of residential commercial housing was 135 million square meters, a year-on-year decrease of 13.8%.

The cumulative sales volume of new houses in the first, second and key third tier cities from January to February was – 28.75% year-on-year, of which the transaction area in February was – 27.30% year-on-year. On the whole, from January to February, the transaction area of commercial housing in 30 large and medium-sized cities in China was 19.5 million square meters, a year-on-year decrease of 28.75%; In a single month, in February 2022, the transaction area of commercial housing in 30 large and medium-sized cities in China was 7.1493 million square meters, a year-on-year decrease of 27.30%. By city level, among the large and medium-sized cities from January to February 30, 2022, the transaction area of first tier cities was 5.56 million square meters, with a cumulative year-on-year decrease of 22.49%; The transaction area of second tier cities was 9.79 million square meters, with a cumulative year-on-year decrease of 16.85%; The transaction area of the third tier cities was 4.14 million square meters, with a cumulative year-on-year decrease of 50.75%. Cumulatively, from January to February 2022, the transaction area of second-hand houses in 8 major cities was 7.58 million square meters, with a cumulative year-on-year decrease of 28.43%.

The newly started residential area decreased by 14.9% year-on-year from January to February. From January to February 2022, the newly started residential area in China was 108 million square meters, a year-on-year decrease of 14.9%.

The cumulative completed area of commercial housing was – 9.60% year-on-year. From January to February 2022, the completed area of housing nationwide was 89.15 million square meters, a year-on-year decrease of 9.60%.

The number of fine decoration units opened in January decreased by 64.2% year-on-year. According to ovicloud, the cumulative number of newly opened hardbound rooms in January was 89000, a year-on-year decrease of 64.2%. In the past few years, the market penetration of fine decoration has continued to increase, and the market penetration of fine decoration has not increased in the past few years.

From January to February 2022, the national furniture retail sales reached 21.6 billion yuan, with a cumulative year-on-year decrease of 6.0%.

In February 2022, the prices of particleboard and MDF fell month on month, with MDI rising by 6.83% and TDI rising by 8.94%. From January to February, the average price of 18 cm particleboard was 68.83 yuan, a year-on-year increase of 2.59%, and the average monthly price in February was 63.63 yuan, a month on month decrease of 10.15%. From January to February, the average price of 15 cm MDF was 79.00 yuan, up 1.72% year-on-year, and the average monthly price in February was 72.63 yuan / piece, down 10.81% month on month. From January to February, the average price of MDI was 2205676 yuan / ton, a year-on-year decrease of 2.75%, of which the average price in February was 2288750 yuan / ton, a month on month increase of 6.83%. From January to February, the average price of TDI was 1853243 yuan / ton, a year-on-year increase of 34.95%, and the average price in February was 1944375 yuan / ton, a month on month increase of 8.94%.

Investment suggestion: from January to February of the 22nd year, the new construction, sales and completion of residential buildings are under pressure, and the pressure at the macro level may accelerate the reshuffle of the industry. The leading enterprises occupy the entrance of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) flow with strong channel and product strength, and the trend of increasing concentration is becoming more and more obvious. They are firmly optimistic about the home retail sector dominated by domestic sales, and recommend [ Oppein Home Group Inc(603833) ], [ Suofeiya Home Collection Co.Ltd(002572) ] [ Zbom Home Collection Co.Ltd(603801) ], [ Xlinmen Furniture Co.Ltd(603008) ], [ Jason Furniture (Hangzhou) Co.Ltd(603816) ], [Minhua holdings].

Risk tip: the demand for decoration is low; The delivery is not as expected; Rising prices of raw materials; Exchange rate fluctuations; Accrued risk of accounts receivable.

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