Digital collections weaken the secondary transaction attribute of NFT and more meet the regulatory requirements. NFT and digital collections have non interchangeability, uniqueness, indivisibility, low compatibility and item attributes. Digital collections put more emphasis on the copyright of creators. One of the purposes of launching digital collections on the digital collection platform is to help creators safeguard their due rights and interests. Therefore, China’s digital collections do not open the link of secondary trading, and only support functions such as personal collection and use or unpaid transfer, which is more in line with regulatory requirements.
Commonalities of Chinese platform manufacturers for digital collection applications. The layout of digital collections of Internet platform manufacturers such as Alibaba, Tencent, Netease and jd.com is relatively consistent, which is mainly reflected in (1) in terms of underlying technology: the underlying technology of magic core is provided by the alliance chain “Zhixin chain” participated by Tencent, and users can obtain an address based on the alliance chain after real name authentication; The underlying technologies of Alibaba, Tencent and Netease are similar to Tencent. The underlying blockchain technology uses alliance chain and is not completely decentralized; (2) In terms of IP authorization: both Alibaba and Tencent invite artists / creators to create IP, JD and Netease do not open third-party creation rights, registered users cannot create their own digital collection products, and do not open the upload of personal digital collection products; (3) In terms of secondary transactions: manufacturers put more emphasis on the copyright of creators, emphasizing that the launch of digital collections is to help creators safeguard their due rights and interests, so they did not open the link of secondary transactions, but only support personal collection and use functions. In general, the digital collection products launched by Alibaba, Tencent, Netease and JD are lack of tradability and are not decentralized. For large platforms such as Alibaba and Tencent, the layout of digital collection products at this stage is more meaningful in direction layout / early market occupation.
Future outlook: the core value of digital collections. Blockchain creates scarcity in the bit world. Digital collections are personalized (non replaceable) on the basis of blockchain. Digital collections / NFT gives digital files unique identification and metadata on the basis of blockchain, which can distinguish them from each other. Digital collections can be used in art, games, fashion, supply chain, real estate, media, entertainment, sports, public welfare and other scenes. Enterprises in relevant industries also have layout manufacturers of digital collection business.
Investment proposal and investment object
In terms of commercial applications, large platforms and enterprises have begun to test the water of the digital collection market. In the short term, the role of digital collections will more exist in maintaining the user ecology. The application scenarios are still mainly concentrated in the fields of art, collections and games.
It is recommended to pay attention to the ninth city that launched digital collection / NFT community business (NCTY. O, not rated); Enterprises Xinhu Zhongbao Co.Ltd(600208) (600208, not rated) that layout the digital collection business.
Risk statement
The application penetration rate of digital collections increases slowly; The blockchain infrastructure construction process is not as expected; Blockchain investment is less than expected; The demand for blockchain application scenarios is lower than expected.
