Market review last week (December 27, 2021-december 31, 2021): last week, the Shanghai index fluctuated in the first four days, rose after opening high on Friday, and the Shenzhen index fluctuated in the first three days and rose in the next two days. The Shanghai Composite Index rose 0.60% to close at 3639.78. The CSI 300 rose 0.39% last week to close at 4940.37. The gem rose 0.78% last week to close at 3322.67. Last week, the social service sub sector and tourism retail sector all rose, with the rise and fall ranges from high to low: Education (+ 6.70%), professional services (+ 3.89%), tourism and scenic spots (+ 3.81%), hotel catering (+ 3.73%) and tourism retail (+ 0.69%). Last week, 25 of Shenwan (2021) 31 primary industries rose, and the top five rose in social services, national defense and military industry, comprehensive, light industry manufacturing and household appliances. Among them, the social services sector rose 4.88%, ranking first among Shenwan’s 31 industries. The social service industry outperformed the CSI 300 index by 4.49 PCTs. The return of consumption continues to benefit Hainan tax exemption, and the tax exemption complex in Dawan district has made substantial progress; The demand for local new year hotels increased, and the order volume and price rose together; On New Year’s day, the proportion of young tourists exceeds 70%, and the popularity of ice and snow tourism has reached another climax.
Main points:
The return of consumption continued to benefit the tax exemption of outlying islands, and the tax exemption complex in Dawan district was started: according to the data of Hainan Provincial Bureau of statistics, from January to November, the retail sales of cosmetics of units above the quota increased by 64.7% year-on-year; Gold, silver and jewelry increased by 56.2% year-on-year; Daily necessities related to duty-free clocks, watches and bags increased by 60.6% year-on-year. On December 31, the China Travel duty-free complex project of Guangzhou north railway station was officially started. With the highlight of “duty-free + olai”, it aims to build a new landmark of commercial, cultural and tourism in Guangzhou. The vigorous development of tax exemption in Hainan shows the great attraction of the tax exemption policy on outlying islands and the unlimited potential of Hainan international tourism consumption center. In addition, the Guangzhou project is expected to promote the high-quality development of new forms of tourism consumption in China.
The popularity of local hotels for the Chinese new year has not decreased, and the order volume and price have increased simultaneously: qunar big data shows that the hotel reservation heat in Beijing and Chengdu has increased significantly during the new year’s Day holiday in 2022, with an increase of more than twice compared with the same period in 2021. The average payment price of holiday hotels on New Year’s Day is 675 yuan / night, twice the price of ordinary hotels, and the average price of Sanya holiday hotel is 1132 yuan / night; In addition, hotel bookings for the Spring Festival in the year of the tiger have exceeded the level of the same period at the end of 2019. During the double festival, the increase of order volume and price shows that the growth and recovery of hotel consumer demand is expected to actively drive the recovery of the hotel.
New year’s day tourism is dominated by young tourists, and the theme of ice and snow has reached another climax: the flying pig report points out that the booking volume of hotels, tickets and car rentals on New Year’s day has doubled over the previous week. Among the people traveling on New Year’s day, “post-90s” and “post-00s” account for more than 70%. Young users become the main force of travel orders on New Year’s day. According to the data of hornet’s nest, among the top ten tourism products with orders during New Year’s day, ski and hot spring related products accounted for 90%. Ice and snow tourism is both participatory and experiential. With the approach of the Winter Olympic Games, its popularity will reach a climax again, which will play an important role in stimulating the cultural tourism industry.
Investment suggestions:
The return of consumption continued to benefit Hainan tax exemption, and the tax exemption complex in Dawan district made substantial progress. The vigorous development of tax exemption in Hainan shows the great attraction of the tax exemption policy on outlying islands and the unlimited potential of Hainan international tourism consumption center. As a leading company, China exemption has high-quality growth in the medium and long term. The demand for local new year hotels increased, and the order volume and price rose together. On New Year’s day, young tourists occupy the mainstream, and the popularity of ice and snow tourism has reached another climax. Continue to recommend China Tourism Group Duty Free Corporation Limited(601888) tax-free leading enterprises, and Btg Hotels (Group) Co.Ltd(600258) , Shanghai Jin Jiang International Hotels Co.Ltd(600754) , China Cyts Tours Holding Co.Ltd(600138) , Songcheng Performance Development Co.Ltd(300144) , Jiangsu Tianmu Lake Tourism Co.Ltd(603136) , Lijiang tourism, Utour Group Co.Ltd(002707) , Guangzhou Lingnan Group Holdings Company Limited(000524) and other hotels, scenic spots and tourism comprehensive service targets in the logic of cultural and tourism recovery; It is suggested to pay attention to enterprises that are good for the release of ice and snow tourism demand.
Risk tips:
The epidemic situation of covid-19 virus is repeated, the industry recovery is less than expected, and the implementation and implementation of policies are less than expected.
